Our Work/Veblen International
Veblen International.
Global beauty recruitment and headhunting agency placing talent from entry level to C-suite across beauty, aesthetics, technical, women's health, wellness, and lifestyle brands.
- Services
- Branding, Web Design
- Sector
- Luxury, Recruitment
Veblen International, the beauty division of the Kinetica Group, needed its ageing website to feel modern, premium, and aspirational without ever looking like a beauty retailer.
We refreshed the brand's colour palette, typography, and imagery, then designed and built a bespoke WordPress website with a live job board, a self-updating placed roles portfolio, and a filterable Insights hub.
The result is an editorial, luxury-led platform that showcases Veblen's expertise from the lab to launch and gives clients and candidates a clear path to the right sector, service, or role.
Website Design
Post A Role Once
Veblen’s consultants add a role in WordPress and the site does the rest: the job board, the structured data search engines read, and the placed-roles portfolio. Pick a role, edit it, or mark it as placed.
Posted Once
Consultants add a role in WordPress with its location, type and reference, and applications route to the consultant who owns it.
Live On The Board
The role appears on the searchable job board at once, and moves into Roles We Recently Placed when it is filled.
Readable By Search
Live roles are published with JobPosting structured data, which makes them eligible for Google’s job search and clear to the AI assistants that read the web.
Edit job
Live Vacancies
Roles We Recently Placed
- Patient Experience CoordinatorPlaced
- Beauty Advisor – Sales & Brand AmbassadorPlaced
- Marketing Manager / Director, North AmericaPlaced
Placed: the role leaves the live board and its JobPosting markup comes off the page, as Google asks for filled roles.
A Board Candidates Can Search
Candidates arrive looking for one thing. The board finds it fast. Search the live roles.
Search That Candidates Expect
Keyword and location search, with filters for sector, job type and region. Try it on the live roles.
Every Role, Its Own Reference
Each role carries a reference code and an application form with CV upload, routed to its consultant.
Live Vacancies
Regulatory Manager
A regulatory leadership role with a fast-growing beauty brand.
- Dubai
- Full-time
- # LSRM2026
Interim Head of Training & Education (18-Month FTC)
An interim lead for training and education at a luxury skincare brand.
- London – Hybrid Role
- Full-time
- # GMIHTE2026
Sales & Education Manager – UK & EMEA
Spa partnerships and education across the UK and EMEA.
- London – Hybrid Role
- Full-time
- # GMSEM2026
Demand Planner
Demand and supply planning for a premium hair and beauty brand.
- Remote (UK)
- Full-time
- # GMDP2026
Head of Ecommerce
Ecommerce leadership for a growing beauty business.
- Remote (UK)
- Full-time
- # GMHEC2026
No live roles match that search.
How It Was Built
We built a custom, lightweight WordPress theme that pairs an editorial luxury aesthetic with a fully integrated job board, a self-updating placed roles portfolio, and individual team profile pages.
User Experience
Clear sector and service navigation, a searchable job board, and dedicated forms for CVs, vacancies, and client briefs make it easy for clients and candidates to take the right next step.
Mobile Responsive
Job search, CV uploads, vacancy and briefing forms, and Insights filtering were optimised to remain clear and easy to use across mobile, tablet, and desktop devices.
Interactive Design
An 'Our sectors' slider of six looping videos on the homepage, from a lavender field to rose petals and an aerial beach, loads each video only when needed behind lightweight poster images so the page stays fast.
Branding
The Mark
Why Was The Existing Logo Retained?
Veblen asked to keep its established V logo, so the refresh focused on colour, typography, layout, and imagery to give the brand a more contemporary, high-end feel.
Room To Breathe
The established Veblen International V logo was retained at the client's request and now sits within a cleaner layout of generous white space, warm neutrals, and editorial typography.
The Type
Two Typefaces
Optima is the primary typeface, used for headings to give the site a refined, editorial luxury feel.
Baskerville
Baskerville is the secondary typeface for body text, adding a classic serif elegance.
The Hierarchy
Optima sets the headings and Baskerville the text beneath them: the editorial pairing used across the site.
The Colour
How Did The Colour Palette Develop?
Veblen started from a soft, muted palette, which we advised lacked a colour that would stand out for calls to action. After exploring lime, yellow, sage, and pink, the team settled on one Dark Cherry accent supported by warm neutrals and more white space.
Dark Cherry
Dark Cherry provides a confident focal point for calls to action.
Warm Neutrals
Beige and Refined Beige keep it light, with Almost Black for text and a muted Green used sparingly.
The Imagery
Abstract, Not Product
Abstract imagery of stone, water, petals and glass, in place of product shots, lets one look appeal equally to founder-led start-ups, mid-size brands and global beauty houses.
