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Our Work/Laurels

Laurels.

Bespoke estate agency delivering premium residential property sales and lettings across the UK.

Services
Web Design
Sector
Estate Agent

Laurels is a modern estate agency specialising in residential property sales and lettings across the UK.

We redesigned and built the website to create a polished, conversion-focused platform that integrates directly with their Rex CRM system, ensuring property listings remain automatically synchronised.

The result is a digital platform that improves property discovery, enquiry journeys, and overall usability across desktop and mobile devices.

Website Design

Website Design01 / 04

Successes, Sold And Shown

For an agency, recent sales are the best argument. The homepage shows them, each with its result. Browse the sales.

Proof, Street By Street

Recent sales lead the homepage, each with its street, its area and a photograph of the home.

The Result, Up Front

Every sale carries its result: the days it took, or the share of the asking price it achieved.

One Entry Per Sale

Each sale is its own entry in WordPress, so the team adds a success in minutes, and on the Successes page each one is a laurel leaf on an interactive map.

Successes.

  • Church Meadow, Long Ditton

    Church Meadow

    Long Ditton

    Sold in 7 Days!
  • Chelsea Creek, Fulham

    Chelsea Creek

    Fulham

    Completed in 28 days!
  • Copley Park, Streatham

    Copley Park

    Streatham

    99% of Asking Price!
  • Northcote Road, New Malden

    Northcote Road

    New Malden

    Sold in 5 Days!
  • Buckleigh Avenue, Raynes Park

    Buckleigh Avenue

    Raynes Park

    98% of Asking Price!
  • Malwood Road, Clapham

    Malwood Road

    Clapham

    Sold in 9 Days!
  • Dibdin Close, Sutton

    Dibdin Close

    Sutton

    Sold in 8 Days!
  • Grove Way, Esher

    Grove Way

    Esher

    Sold in 10 Days!
  • Simmons Close, Chessington

    Simmons Close

    Chessington

    Sold in 7 Days!
  • South Lane, New Malden

    South Lane

    New Malden

    Sold in 13 Days!

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A Valuation In One Step

Sellers are an agency’s best leads. The homepage asks for a valuation, simply. Start with a postcode.

The Home, Up Front

Sellers give their postcode and house number first, so the team knows which home it is valuing before it calls.

Every Seller Is A Lead

A valuation request from the homepage is the agency’s most valuable enquiry, so it sits one scroll from the top, protected from spam.

Instant Property Valuation

Your details, your home, and a valuation from the team, with no obligation.

Website Design01 / 03

How It Was Built

We developed a fully integrated property platform that combines live CRM synchronisation, advanced search functionality, and conversion-focused features within a clean and premium user experience.

User Experience

Simple navigation, intuitive property filtering, and structured listing pages make it easy for users to explore properties and take the next step.

Mobile Responsive

Search filters, image galleries, property details, and valuation forms are fully optimised for seamless browsing across mobile, tablet, and desktop devices.

Interactive Design

Key elements including the branded interactive map and integrated mortgage calculator enhance engagement while maintaining a visually polished and professional aesthetic.

Website Design Service

"What stood out most was their ability to combine creative design with practical functionality. They didn’t just make the website look good - it genuinely works better for our team and our clients."

Robert Muat
Managing Director, Laurels

Questions.

What clients ask about how Laurels was built.

01How are property listings managed?
All listings are automatically pulled through from Laurels' Rex CRM system, ensuring photographs, pricing, key features, descriptions, EPC ratings, and square footage remain fully up to date without manual updates.
02What functionality does the property search include?
The For Sale and To Rent sections include advanced filtering by availability, property type, number of bedrooms, and location-based search functionality.
03What does an individual property page include?
Each listing is presented as a structured property page with formatted image galleries, full descriptions, key specifications, and a built-in mortgage calculator to support buyer decision- making.
04How does the interactive map work?
An interactive map displays available properties using Laurels' branded laurel leaf icon, creating a distinctive and intuitive browsing experience.