Alright, let’s say for a moment that you already have your online Shopify store set up and ready to take orders. Ideally, you’ve already tested the ordering process to make sure your payment processors are working correctly, and that orders go through.
Marketing your Shopify store of course! It’s time to get your product or service in front of your targeted audience.
Oh, and by the way, take advantage of Shopify’s offer to get your store online and fully functioning for FREE! This is a limited time offer so don’t procrastinate!
There are many ways to market your Shopify store, but your method of choice will depend on your specific market.
Generally, I find that social media is the clear winner when it comes to
marketing most online stores. This is especially true if your market’s
demographic is under the age of 40, but you can still reach people of all ages via social media.
Facebook has the widest range of demographics available. You can market for free on Facebook with a page or group, or you can use paid ads to reach
even more people.
Pinterest and Instagram are both great for selling products, because they
are highly visual platforms, which allows you to really show off your items in a way other platforms can’t easily match. Visual platforms are perfect for any Shopify store. Case in point, when a potential customer comes to your store, they will see the photos of your products. Make sure your pictures are vivid, high quality pictures that your potential customers can’t resist clicking on. We’ll talk more about photos later in the post.
If you’re not using Pinterest for your Shopify marketing, here are a few tips to get you started:
Pinterest users love coupons and they love the exclusivity that comes from discovering something on Pinterest and then being able to save money on it. You can use third-party sites like Groupon to set up deals, as well as applications like Wishpond. Then, you can create a coupon board on your Pinterest page that people can check often.
Many people use Pinterest for their business with no regard to optimizing their Pinterest page, pins or boards for search engines. Always use good SEO practices with Pinterest.
If you want to make your Pinterest follows take note and increase the traffic to your Shopify store then you want to run contests regularly. Contests are exciting and they end up being shared a lot more often. Contests can introduce you to a whole new audience on Pinterest. You can either host the contests on your own Shopify site or you can host them on Pinterest and drive traffic to your site. Wishpond also works well for contests.
Use Rich Pins
Rich pins are something relatively new to Pinterest. Rich pins allow you to pin recipe pins, movie pins and pins on a specific product, which is what you want. You are allowed to update price, product availability and more, plus there is more content for the search engines to find, which means more traffic. Rich pins can be used to showcase special products that you are currently trying to promote or you can use them for your products whenever you post them. This will allow you to get traffic to Pinterest and send it straight to your store.
Now, if you’re not using Instagram for your Shopify marketing, here are a few tips to get you started:
Sign-up With Facebook
This is the most easiest and quickest way to set up your Instagram account. It will automatically allow you to follow your friends that are already on Instagram and in turn they will follow you too. Your friends and family will be the first followers on Instagram which will help boost your profile and get you ready for the main deal.
Post Quality Photos
The most important thing on Instagram is the quality of your photos. Having quality photos on Instagram will help you get more likes, comments, and more followers.
Like Other Photos
Is like your first day in school, no one knows you and the only way people will start interacting with you is by you taking the first step to say hello or introduce yourself to them. When you like other people photos, those people visit your profile and decide to follow and also like your photos. This is how you start growing your network on Instagram
This is the fastest way to grow your followers on Instagram. When you follow others they follow you back creates a connection between the both of you. This helps increase your followers and likes on photos you have on your profile. Simple rule: Follow others to get more followers.
Comment On Other Photos
This method takes more time and work but it surely pays off. When you comment on other people’s photos, you increase the chance of them following you and liking your photos too. Just take some time out of your social media marketing timetable and comment on other people photos to increase your followers.
Another really good way to market your Shopify online store is also part of social media, called influencer marketing.
Here’s how it works…
⇒ Contact people who have a following in your niche on social media, YouTube, blogs, etc.
⇒ You pay them a fee, and they create posts or videos about your store and your products.
Influencers already have a reputation in their field, they have the potential to really get you a lot of sales if you use sound marketing practices!
Don’t forget PPC advertising like Google and Bing. They make it really simple
to target by keyword, which is perfect for finding buyers. Just be sure to
use words like “buy” and “price” in your keywords, and use NEGATIVE keywords like “free” to keep from spending money for traffic that won’t buy.
Try some of these helpful tips and hints to help you market your Shopify store online. Market with confidence and with a great expectation in return.
To your success…
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