Luxury yacht and private aircraft brokerage delivering bespoke acquisition and sales services for high-net-worth individuals.
La Vie De Luxe operates within the ultra-high-net-worth market, sourcing and brokering superyachts and private aircraft tailored to individual client specifications.
We created a complete brand identity designed to position the firm as a discreet and highly specialised boutique brokerage operating across sea and sky.
The new visual system conveys the exclusivity, precision, and modern luxury of the La Vie De Luxe brand.
We developed their brand identity around a bespoke circular marque that subtly merges maritime and aviation influences, reflecting the brokerage’s dual-sector expertise.
The visual system balances deep ocean tones with restrained luxury accents to create a confident and timeless high-end aesthetic.
The colour palette is built around deep navy, teal, and ocean blue to reflect maritime heritage and sophistication, with gold used sparingly as a refined accent. Typography pairs Bellet for distinctive luxury headlines with Baskerville for elegant body text and Gravesend Sans for contemporary calls to action.
Comprehensive brand guidelines were developed to ensure consistency across stationery, social media, print collateral, and future digital applications.
Logo
The primary logo combines the circular brand marque with a refined wordmark, supported by secondary lockups for centred and balanced applications.
Typeface
Bellet is used for confident headline messaging, Baskerville provides classic and trustworthy body typography, and Gravesend Sans supports calls to action and supporting labels.
Colour Palette
Ocean blue, teal, deep navy, and near-white form the core palette, with gold used sparingly as a premium accent to elevate key brand moments.
