Our Work/Geeks on Wheels
Geeks on Wheels.
London IT support company providing remote and on-site tech help, managed IT and cybersecurity for businesses and homes across the UK.
- Services
- Branding, Web Design
- Sector
- IT Support, Technology
For more than 20 years, Geeks on Wheels has kept London’s homes and businesses running, from Wi-Fi and repairs to managed IT and cybersecurity.
We rebranded Geeks on Wheels around a custom ‘G’ that doubles as a power button, then carried the new identity into a website built on its own WordPress theme.
The site separates business and home support, keeps booking one click away, and lets the team add services as the business grows, as it did with cybersecurity protection.
Website Design
Framed By The Brand
The homepage tells visitors why to choose Geeks on Wheels, with the team cut into the brand’s ‘G’. Open the reasons.
The Device As A Frame
The team photo is cut into the brand’s ‘G’, just as the guidelines frame imagery, so the website and the brand speak as one.
Real People, Not Stock
Customers see the technicians who will actually turn up, the strongest reassurance an IT firm can give.
Four Reasons, One At A Time
Each reason opens on its own with its icon, so the section stays short on a phone. Open another.
Why people choose Geeks on Wheels.
Urgent visits across London and secure remote help nationwide, often on the day you call.
Managed IT, Wi-Fi, repairs and cybersecurity, scaled to a household or a whole office.
Vetted technicians who fix the problem and explain it in plain English.
Encrypted remote sessions that sort issues wherever the customer happens to be.
Built For Every Screen
The same homepage reshapes itself for a phone, a tablet and a desktop. Switch the screen size.
Laid Out For The Phone
On a phone the headline comes first, then three clear ways to get help, each a full-width button that is easy to tap.
Reshaped, Not Shrunk
On a tablet the hero centres and the buttons stack; on a desktop the ‘G’ takes the right half. Switch the screen.
Nothing Hidden
Every service, reason and review is on every screen, so no visitor misses what the desktop shows.
How It Was Built
We built Geeks on Wheels a custom WordPress theme, with business and home support kept apart and the new brand running through every page.
Responsive Design
Every page was designed for the phone as carefully as the desktop: services, reasons to choose and questions stay clear and easy to tap on a small screen.
User Experience
A Services menu lays out every offer in two columns, service cards carry the ‘G’ watermark, and every page leads on to support, booking or a call.
Branding
The Mark
The Logo
A bold, friendly wordmark with a custom ‘G’ that reads as a power button, and the tagline Technology Experts beneath.
What Inspired The New Logo?
The custom ‘G’ is drawn to suggest an on/off button, a quiet nod to the technical expertise behind the name, set beside a friendly, rounded wordmark.
Three Versions
The lockup carries the ‘Technology Experts’ tagline; the wordmark works where height is tight, and the ‘G’ stands alone as the marque.
Approved Colourways
Red and white on black, white on red, and red with black on the light colours. Try them.
The Type
Two Typefaces
Gibson brings a clean, modern voice to headlines.
Montserrat
Montserrat keeps body copy clear at every size.
The Hierarchy
Gibson headlines, tightly tracked, with the key words picked out in Red; Montserrat for body copy, and bold calls to action on a red button.
The Colour
The Palette
Five core colours: Almost Black and Red at the heart, with Sky Blue, Grey and Pure White to keep it approachable.
Bold At The Core
Almost Black and Red carry the brand: confident, quick and unmistakable.
Room To Breathe
Sky Blue softens it for home users, while Grey and White keep every layout clean.
The ‘G’ As A Device
A Watermark
Set large behind a headline, the ‘G’ adds depth to any solid colour: always white, at 20%. Try the colours.
A Frame
Cut out, the same ‘G’ frames photography; on the website it holds the team itself.
The Brand In Use
A Social Media Kit
Square and story post templates in PowerPoint, so the team publishes on brand without a designer.
Profile Images
The ‘G’ on red and on black: a profile image that reads at any size.
The Device At Work
Filled with photography, the ‘G’ turns every post into an unmistakable Geeks on Wheels post.
On The Kit
Stickers for the laptops and kit the technicians carry from job to job.
