Train Primal.

Innovative fitness and wellness coaching for athletes aspiring to enhance peak performance.

Train Primal is a personal training company that offers customized workout plans, high-end activewear, and nutrition support, providing a holistic approach to fitness for clients looking to achieve their goals with style and performance.

Train Primal required a complete branding overhaul to elevate their image, as their initial in-house branding gave them a low-tier appearance that did not reflect their premium offerings.

Branding.

Branding

Who are Train Primal?

Train Primal is an up-and-coming personal training company that takes a fresh approach to fitness by offering users customised workout plans tailored to their individual goals at the click of a button. Beyond personal training, Train Primal also offers a range of high-end activewear for both men and women, catering to those who seek both performance and style in their fitness gear. Additionally, they provide nutrition support and guidance, making them a holistic solution for clients looking to achieve their fitness ambitions.
What we did for Train Primal?

Train Primal initially created their branding in-house, which left them with a low-tier appearance and conveyed an unintended perception of their business. To help them rise above their competitors and reach new heights, we provided Train Primal with a complete branding overhaul. This included new iconography, graphic devices, a refreshed font type, and a bold new colour palette that completely transformed their visual identity and positioned them as a premium brand in the fitness industry.
How we designed Train Primal’s brand?

In redesigning Train Primal’s new logo, we made sure it clearly connected with the brand name while evoking feelings of power and strength—core qualities of their approach to personal training. To ensure that key calls to action on their site stood out, we developed a dynamic colour palette that features several bold, on-brand highlight colours that work seamlessly together while drawing attention where it’s needed most. For Train Primal’s font type, we chose App Clear Sharp, a sleek and modern typeface that combines a clean aesthetic with bold, impactful impressions, ensuring all text is easily readable and visually appealing across all platforms.

Train Primal is an up-and-coming personal training company that takes a fresh approach to fitness by offering users customised workout plans tailored to their individual goals at the click of a button.

Train Primal branding shown on a desktop screen by First Rate Marketing

"If we've had an issue or needed a change we've had a response and estimated timeframe within 24 hours every single time. We've asked and they've delivered every single time without delay."