allPlanning.

Planning consultancy helping homeowners, developers, and architects navigate planning permission for residential projects across London and the UK.

allPlanning provides specialist planning advice and support for residential developments, guiding clients through the complexities of the UK planning system.

With deep experience working alongside local planning authorities, allPlanning helps homeowners and developers improve their chances of securing planning permission.

We designed a modern brand identity and delivered a bespoke website to position allPlanning as the clear trusted partner for those navigating an often technical and complicated process.

Website Design.

We designed and developed a bespoke website that clearly presents allPlanning’s services and recent project outcomes, guiding prospective clients towards booking a free consultation.

The homepage introduces the firm’s core services, including planning advice, planning applications, appeals, and specialist support. Dedicated project pages highlight successful developments and planning outcomes, while dynamically integrated reviews from Google and Bark reinforce credibility throughout the site.

Clear structure and calls to action encourage visitors to initiate the consultation process through a streamlined enquiry form that quickly and easily allows prospective clients to get in touch and begin the planning process.

Website Design

How are services presented on the website?

Services are clearly featured across the homepage and navigation, helping visitors quickly understand the types of planning support available.
How are projects showcased?

Completed developments and successful planning outcomes are showcased within dedicated project pages to demonstrate experience and credibility.
Are reviews integrated into the site?

Yes. Google and Bark reviews are dynamically integrated to provide up-to-date social proof.
Is it easy for users to request a consultation?

A simple enquiry form allows visitors to request a free consultation in just a few steps.

The website was designed to make the planning process feel more accessible and less overwhelming for homeowners unfamiliar with the planning process. Clear navigation, project examples, and visible proof of successful outcomes help build trust and encourage enquiries.

The website is fully optimised for mobile, ensuring visitors can review services, browse project examples, and submit consultation enquiries easily from any device.

Design & Development.

We developed a website that reflects allPlanning’s professionalism and expertise with clarity while helping prospective clients understand the planning process and move confidently toward the next step.

User Experience

Simple navigation, structured service pages, and visible calls to action guide users naturally from learning about planning services to submitting an enquiry.

Mobile Responsive

Every page is fully responsive, ensuring service pages, project examples, and enquiry forms function seamlessly across mobile, tablet, and desktop devices.

Interactive Design

Subtle hover states, dropdown navigation, and integrated review feeds introduce visual polish while maintaining a clean, professional look and feel.

"The development process was exemplary - I was regularly impressed by the team's creative approach to any conundrums or problems that arose. Even when a satisfactory result had been arrived at, Samuel and his team were always looking for ways to improve and strive for the optimum outcome."

Rob Hewson
Director, allPlanning

Branding.

We created a modern brand identity centred on the concept of approval and progress, using a distinctive tick device to represent successful planning outcomes.
The identity balances professionalism with approachability, ensuring the brand feels credible and reassuring to prospective clients navigating the planning process.

Branding

What inspired the logo?

The wordmark “allPlanning” incorporates a subtle tick above the “i”, symbolising approval and successful planning permission.
What does the brand marque represent?

The circular marque combines a tilted circular form with the tick running through it, indicating confirmation and forward progress.
What tone does the branding communicate?

The brand design communicates a clear, modern, trustworthy, and results-focused tone.
How flexible is the visual system?

The circular tick device can be used independently across digital and print materials to reinforce brand recognition.

The colour palette centres around black and white with a mint accent to introduce a fresh, modern feel, supported by grey and orange highlights used selectively across applications. Typography uses Sofia Pro across headings and body copy for clarity and structure, with Sofia Soft reserved specifically for the logo.

Brand Guidelines:

We developed comprehensive visual guidelines covering logo usage, spacing, colour palette, typography, and design elements to ensure consistency across print and digital applications.

Brand Identity.

The identity is minimal and confident, built around the tick symbol to represent approval, precision, forward progress, and successful outcomes.

Logo

The primary wordmark features the tick above the “i”, supported by a circular marque where the tick runs through an open form, creating a recognisable standalone symbol.