YouTube video marketing is a strategy that is preferred among audiences today. Videos does what text cannot and that’s create real time interaction between you and your audience. Your audience will feel more involved and connected with you with a freedom to respond in the form of comments, likes, dislikes, and subscriptions.
Using really good marketing strategies in YouTube can turn you into an expert very quickly or in some cases, a celebrity. There are plenty of strategies that you can use, but I find the following strategies to work the best, especially if you’re just starting out with YouTube. If you want more YouTube video strategies, I recommend this book. Trust me, It’ll take you by the hand and lead you to success! This book is great for beginners, intermediate and advance YouTubers. Knowledge is power!
OK, here are just a few strategies:
YouTube Video Series
Don’t be a one-hit-wonder! Instead, consider creating a series of YouTube videos and not a string of single videos. Creating a video series will cause your target audience to look forward to future videos. This strategy works especially well for educational and tutorial type videos. By starting a video series, you are increasing the likelihood of repeat visitors to your site that will convert to sales, likes, shared videos, and new subscriptions.
YouTube Educational Videos
You can change lives by making educational videos on YouTube! YouTube is a powerful medium for learning because it’s accessible to worldwide audiences and hosts a diverse collection of learning videos. You can provide skill-building tips for career advancement, you can teach an online course, or make ‘how-to’ videos. Speaking of “how-to” videos, be sure to personally use your products in your videos with enough specific details so your viewers can duplicate the process.
Make sure your YouTube video content is optimized for search engines. Remember, search engine spiders cannot watch video content, so make sure you have the right titles, tags and descriptions. You need to optimize your YouTube videos so people can actually find them. Otherwise, it doesn’t matter how good your videos may be because no one will know about them. Make sure to add keywords into the title of your videos, and send a video sitemap to make it easier for the search engines to locate you.
If you want to remain searchable, post your YouTube videos on a consistent basis and stick to it. Over time, people will begin to anticipate videos from you. Also, let them know if there will be an update or new video coming in the video they are currently viewing. Don’t tell you audience that the next part to your video is coming and you don’t deliver! That will certainly destroy their confidence in you and that’s something you don’t want to happen.
There is little room for debate regarding the massive potential YouTube videos can have on branding you, your business, product or service. Remember what you have read above as you work on launching your own YouTube videos and be prepared for amazing results.
You can do this…you will succeed!
To your success…