How To Market Your Shopify Store

Alright, let’s say for a moment that you already have your online Shopify store set up and ready to take orders. Ideally, you’ve already tested the ordering process to make sure your payment processors are working correctly, and that orders go through.

What’s next?

Marketing your Shopify store of course!  It’s time to get your product or service in front of your targeted audience.

Oh, and by the way, take advantage of Shopify’s offer to get your store online and fully functioning for FREE!  This is a limited time offer so don’t procrastinate!

There are many ways to market your Shopify store, but your method of choice will depend on your specific market.

Generally, I find that social media is the clear winner when it comes to
marketing most online stores. This is especially true if your market’s
demographic is under the age of 40, but you can still reach people of all ages via social media.

Facebook has the widest range of demographics available. You can market for free on Facebook with a page or group, or you can use paid ads to reach
even more people.

Pinterest and Instagram are both great for selling products, because theyPinterest Mobile Marketing
are highly visual platforms, which allows you to really show off your items in a way other platforms can’t easily match. Visual platforms are perfect for any Shopify store.  Case in point, when a potential customer comes to your store, they will see the photos of your products.  Make sure your pictures are vivid, high quality pictures that your potential customers can’t resist clicking on.  We’ll talk more about photos later in the post.

If you’re not using Pinterest for your Shopify marketing, here are a few tips to get you started:

Use Coupons

Pinterest users love coupons and they love the exclusivity that comes from discovering something on Pinterest and then being able to save money on it. Special Offer CouponYou can use third-party sites like Groupon to set up deals, as well as applications like Wishpond. Then, you can create a coupon board on your Pinterest page that people can check often.

SEO

Many people use Pinterest for their business with no regard to optimizing their Pinterest page, pins or boards for search engines. Always use good SEO practices with Pinterest.

Run Contests

If you want to make your Pinterest follows take note and increase the traffic to your Shopify store then you want to run contests regularly. Contests are exciting and they end up being shared a lot more often. Contests can Contestintroduce you to a whole new audience on Pinterest. You can either host the contests on your own Shopify site or you can host them on Pinterest and drive traffic to your site.  Wishpond  also works well for contests.

Use Rich Pins

Rich pins are something relatively new to Pinterest. Rich pins allow you to pin recipe pins, movie pins and pins on a specific product, which is what you want. You are allowed to update price, product availability and more, plus there is more content for the search engines to find, which means more traffic. Rich pins can be used to showcase special products that you are currently trying to promote or you can use them for your products whenever you post them. This will allow you to get traffic to Pinterest and send it straight to your store.

Now, if you’re not using Instagram for your Shopify marketing, here are a few tips to get you started:

Sign-up With Facebook

This is the most easiest and quickest way to set up your Instagram account. It will automatically allow you to follow your friends that are already on Facebook MarketingInstagram and in turn they will follow you too. Your friends and family will be the first followers on Instagram which will help boost your profile and get you ready for the main deal.

Post Quality Photos

The most important thing on Instagram is the quality of your photos. Having quality photos on Instagram will help you get more likes, comments, and more followers.

Like Other Photos

Is like your first day in school, no one knows you and the only way people will start interacting with you is by you taking the first step to say hello or Like Icon Buttonintroduce yourself to them. When you like other people photos, those people visit your profile and decide to follow and also like your photos. This is how you start growing your network on Instagram

Follow Others

This is the fastest way to grow your followers on Instagram. When you follow others they follow you back creates a connection between the both of you. Follow Us On Instagram This helps increase your followers and likes on photos you have on your profile.  Simple rule:  Follow others to get more followers.

Comment On Other Photos

This method takes more time and work but it surely pays off. When you comment on other people’s photos, you increase the chance of them following you and liking your photos too. Just take some time out of your social media marketing timetable and comment on other people photos to increase your followers.

Another really good way to market your Shopify online store  is also part of social media, called influencer marketing.

Here’s how it works…

⇒  Contact people who have a following in your niche on social media,  YouTube, blogs, etc.

⇒  You pay them a fee, and they create posts or videos about your store and your products.

Influencers already have a reputation in their field, they have the potential to really get you a lot of sales if you use sound marketing practices!

Don’t forget PPC advertising like Google and Bing. They make it really simple
to target by keyword, which is perfect for finding buyers. Just be sure to
use words like “buy” and “price” in your keywords, and use NEGATIVE keywords like “free” to keep from spending money for traffic that won’t buy.

Try some of these helpful tips and hints to help you market your Shopify store online.  Market with confidence and with a great expectation in return.

To your success…

 

You may also like:

http://firstratemarketing.com/how-to-start-an-ecommerce-business-using-shopify/

http://firstratemarketing.com/shopify-vs-woocommerce-you-choose/

 

 

 

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How To Get FREE Traffic Using YouTube Videos

Using YouTube video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success. Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.

First, lets forget the silly videos you’ll find all over YouTube of kids running into fences and demonstrating the newest dance move. While that kind of video can bring in hundreds of thousands of views, it won’t bring the targeted traffic you need.

Instead, consider making a YouTube video tightly targeted towards your niche. A real estate agent might make a video introducing herself and showcasing a few of her available homes for sale. A night club might make a video commercial with soundbites from party goers. A software developer might make a video demonstrating his latest application.

Because Google and other search engines are beginning to give videos hosted on sites like YouTube preferential search engine ranking, its quite possible your video could end up on the first page of search results for your targeted keyword phrase. This is incredibly powerful and not to be overlooked, as this is what will make your video marketing efforts well worth the time you invest in them.

Consider that YouTube itself may not have a huge market of people looking for videos on American Real Estate. But if your video titled American Real Estate made the first page of Google search results (again, due to the preferential search results video is receiving in the search engines) you’d benefit from the hundreds of people who search for that term in Google seeing your video as the #1 result and in turn, watching your clip.

With the preferential treatment YouTube videos are receiving in search results, the question then becomes, How do I move people from watching my video on YouTube to actually visiting my website?

This is simple. Bribe them at the end of your marketing video.  Well, bribe sounds a little strong, and in some cases, a little seedy, BUT it works!

Here are some ideas to consider:

⇒  Offer them something for free at your site (a consultation, a report, free drink, demo version, MP3 download, etc.)

⇒  Poll them or ask them a question and point them to visit your website to get the answer. People love to give their opinion. You can combine with the free offer, above, by giving them the freebie upon completion of the poll or question. This is invaluable for market research.

⇒  Leave them hanging. That’s right, don’t tell the whole story on your YouTube video instead, tell them just enough to incite curiosity. Then instruct them to visit your site for the complete story or answer.

Each of these ideas are intentionally broad, can be utilized over and over again, and can be molded to fit your target market.

The key here is catching your audience while they’re hot, right after watching your video, then give them a reason to continue on to your website. The truth is that if you don’t, most will simply click through to another video or search result. Capitalize on their attention and tell them where to go and what to do next you’ll be surprised at how many will comply!

To your success…

http://firstratemarketing.com/top-youtube-marketing-strategies/

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Top YouTube Marketing Strategies

YouTube video marketing is a strategy that is preferred among audiences today.  Videos does what text cannot and that’s create real time interaction between you and your audience.  Your audience will feel more involved and  connected with you with a freedom to respond in the form of comments, likes,  dislikes, and subscriptions.

Using really good marketing strategies in YouTube can turn you into an expert very quickly or in some cases, a celebrity.  There are plenty of strategies that you can use, but I find the following strategies to work the best, especially if you’re just starting out with YouTube.  If you want more YouTube video strategies, I recommend this book.  Trust me, It’ll take you by the hand and lead you to success!  This book is great for beginners, intermediate and advance YouTubers.  Knowledge is power!

OK, here are just a few strategies:

YouTube Video Series

Don’t be a one-hit-wonder!  Instead, consider creating a series of YouTube videos and not a string of single videos. Creating a video series will cause your target audience to look forward to future videos.  This strategy works especially well for educational and tutorial type videos. By starting a video series, you are increasing the likelihood of repeat visitors to your site that will convert to sales, likes, shared videos, and new subscriptions.

YouTube Educational Videos

You can change lives by making educational videos on YouTube!  YouTube is a powerful medium for learning because it’s accessible to worldwide audiences and hosts a diverse collection of learning videos. You can provide skill-building tips for career advancement,  you can teach an online course, or make ‘how-to’ videos. Speaking of “how-to” videos, be sure to personally use your products in your videos with enough specific details so your viewers can duplicate the process.

SEO

Make sure your YouTube video content  is optimized for search engines. Remember, search engine spiders cannot watch video content, so make sure you have the right titles, tags and descriptions. You need to optimize your YouTube videos so people can actually find them. Otherwise, it doesn’t matter how good your videos may be because no one will know about them.  Make sure to add keywords into the title of your videos, and send a video sitemap to make it easier for the search engines to locate you.

Consistent Posting

If you want to remain searchable, post your YouTube videos on a consistent basis and stick to it.  Over time, people will begin to anticipate videos from you. Also, let them know if there will be an update or new video coming in the video they are currently viewing.  Don’t tell you audience that the next part to your video is coming and you don’t deliver!  That will certainly destroy their confidence in you and that’s something you don’t want to happen.

There is little room for debate regarding the massive potential YouTube videos can have on branding you, your business, product or service.  Remember what you have read above as you work on launching your own YouTube videos and be prepared for amazing results.

You can do this…you will succeed!

To your success…

http://firstratemarketing.com/budget-cameras-for-youtube-videos/

http://firstratemarketing.com/8-budget-tripods-for-youtube-videos/

 

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How To Generate FREE Traffic To Your Website Starting Today

In the online world, you either have the budget to attract customers or you don’t. It’s impossible to get a steady business going without a storefront, an inventory, and a little advertising to get the word out.  If you need traffic, but don’t have the resources to bring it in, you don’t have to give up hope.

Nothing is free, of course. These methods require a little time and a little elbow grease. But with the right mindset and some perseverance, you can generate lots of free traffic to your site that will put money in your pocket and get you off the ground. Best of all, you don’t need to spend a single penny.

So the only question is, how do you get started with FREE traffic?

Join Forums and Communities

What better way to show off your expertise and skill than helping out people who need it? One of the best things about spending time on message boards is that it allows you to interact with the audience.  What you must do is provide viable responses and advice.  Be sure not to SPAM with over saturating your responses with you website address.  It’s important to first establish a  relationship and confidence in those who read your responses, then add your website address sparingly.

Just as importantly, you can hit your exact demographic. Remember that you don’t just have to hit message boards in the community. General sites like Yahoo Answers are a goldmine for grabbing people who have urgent problems. Just remember that your advice needs to stand out from the crowd and be especially detailed and interesting.

You can speed this process up by feeding your target keywords into the message board’s search engine and commenting on recent posts that mention these topics. Don’t do this all at once, or you’ll be outed as a greedy marketer with a product to sell!

Get Listed

Another way to increase FREE traffic to your website is to get your website listed on online directories and review sites.  Go here on how to do it and get started.

Content Writing

In the same way that forum marketing gets you in front of specific people and lets you show off your knowledge, content marketing does the same thing.  However, you get to be more in depth and “ask the questions” yourself by raising compelling topics. The benefits of content writing can be exponential, but it’s important to write more than a handful of high-quality articles. It’s the surest way to get your site back-linked by other places in your niche.  All of this can be done by starting a blog or newsletter.

Link Trading

Link trading isn’t just some throwback of the 2000’s. It’s a great way to get your website in front of others without spending a lot of money. Email another webmaster and offer to make a guest post or a straight link exchange. This generally works better if both sites are in the same niche and have a little more information on them than just a list of affiliate reviews. Don’t be afraid – you’re going to need to send your request to more than one webmaster. Even if a few don’t respond, the links you get will be well worth it.

YouTube

Yes, YouTube.  YouTube is completely free and an available platform for you to increase traffic to your website.  Create a YouTube video.  Some people are a little shy and don’t want to be seen in a video.  Instead, create a PowerPoint slide-show and add your voice.  If you don’t want to add your voice, add some music to your slide-show.  The possibilities are endless on YouTube.

Create Content Using Hashtags

Whenever you need to stand out, or you feel like you’re in a boring niche, think of some ways to create interesting related content with Hashtags.   Using Hashtags is a great way go get followers to your website.  Use it in Social Media, Blog Posts, Websites, etc.  In fact, go here and download your FREE Hashtag Handbook and put it into action.

Social Bookmarking

Social bookmarks offer an amazing combination of high traffic and authority, and search engines love seeing that you’re getting some traction on these social bookmarking sites. They attract people in your niche every day.  Sign up for these sites.  Bookmark the main site and individual pages on your site to pass along more back-links.

It’s a smart idea to use proxies so that these bookmarks aren’t seen as coming from one person.  Link to other sites and authorities in your niche to increase authenticity.  Rotate the sites you use to bookmark everyday so that you get traffic from multiple sources – search engines love this stuff.

Go here for the 10 Best Social Bookmarking sites.

With a little effort and consistency, you can bring some serious impact to your link building efforts without spending a dime.

These are just a few ways to generate free traffic for your business.  Give these options a try.  It certainly won’t hurt and best of all, it won’t cost you a dime.

Giving away something for free is another way to get free traffic while at the same time providing valuable information.

To your success…

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