Google AdSense Best Ad Placement

My first post on Google AdSense gave you a brief overview of how it works along with a few tips on how to adjust your ads to increase your income.  If you haven’t read that post here it is:  http://firstratemarketing.com/google-adsense-the-easiest-way-to-make-money-online/

Now, I take it that you’ve decided  to use Google AdSense ads on your website or blog…right?  Great decision!  Now that you’ve made an informed decision, you need to consider where to place the ads on your pages. Much like real estate, it is all about location, location, location.  Oh, and you may want to get the AdSense Secrets book because it gives it to you straight from the hip!

First off, you will not make $500,000 a year with Google AdSense if you have one site with 30 pages and 30 people visiting it a day. The people offering eBooks and memberships to that end are full of stuff. Google AdSense is a program that produces over time or if you have a lot of visitors or sites.

Now that I have burst your bubble, (and I didn’t mean to…sorry) let me offer you some advice on ways to do well with Google AdSense.

Best Placement of Google AdSense Ads…Location, Location, Location!

The single most critical step to making money with AdSense is the location of the ads. Most people put them down the right column or up at the top. This approach is dead wrong because of something known as “ad blindness”. Ad blindness occurs when you look at the same format over and over.  In the case of the internet, most people unconsciously filter out the ads on the top, right column and bottom of a page. After looking at hundreds of sites and results on search engines, they know those listings are advertisements.

Google AdSense Ad Blindness

The best way to avoid ad blindness is to put the ads in unexpected places. In this case, you want to place them between the paragraphs of text on your site. Few sites do this, which is pretty surprising. This placement is perfect for maximizing clicks because it is in the natural flow of the text. Readers will inevitably read the text ads and click anything they might be interested in. This conclusion is also supported by the fact that people do not read the entire article or page on a site. They usually only make it through 50 to 80 percent because they find out what they want. If you place ads at the bottom of the page, they are never going to see them.

Choose Your AdSense  Ad Type And Color Wisely

The second biggest issue is the type and color of the ads. First, try to stick to text link ads whenever possible. Nobody clicks banners because they are worried about getting caught in popup hell. I know this all to well!!!  As to color, some believe your ads should stand out while others believe they should blend in. Personally, I am with the blend in group. I try to make my ads blend into the overall color of the site and it seems to work very well.

Adding AdSense to your site is simple, but should be done with some thought. Avoid the top, bottom and right column of the pages. Try to place the java script in between paragraphs of text and experiment with different colors to see how it does. Ultimately, you will find a solution that returns solid click-thru rates and generates revenues month after month, year after year.

To your success…

 

Google Adsense – The Easiest Way To Make Money Online

Google AdSense has provided website owners a simple way to make money online. Just copy and paste a simple piece of code into your website and you can be making money within 5 minutes. No wages for salespersons, no dealing with advertisers, no hassles. However, there is a big difference between making a couple of cents per day and retiring on your own private yacht in the Caribbean. There is more to do than simply plugging your advertisements into any section of your website, sitting back, and hoping the checks will start filling up your mailbox.

Here are a few tips to get better earnings with Google AdSense:

1. Don’t Make Your AdSense Ads Look Like Ads

People are so “banner blind” now that they’ll skim right over your AdSense ads if you make them look too much like actual ads. By removing the background and the border of your ads and making them blend in with your own site’s background, it will help your sales tremendously!

2. Don’t Click Your Own AdSense Links

It may be tempting to earn that potential .03 for yourself but in the long run it’s not worth it! Google has ways to detect “click fraud” and you WILL get caught and you’ll forfeit all of your earnings.

3. Put Your AdSense Ads Close To Your Content

Don’t put your content way up at the top and then put your AdSense ads way down at the bottom. You won’t get very many click-thrus. Make sure your website content is actually integrated with your ads.

4.  Adapt The Fonts

Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.  Also, match the colors when changing the fonts, which should also match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the ad blocks should also be the same color. Again, this helps the advertisements appear to be a natural part of your website.

5. Have Relevant Keywords On Your Site

If your site is about “website traffic” and you just keep mentioning the word “traffic” by itself, your Google AdSense ads may display ads for rush hour traffic, or traffic jams. Which has nothing to do with your website. Keep your ads relevant by giving your content good, thorough keywords.

Some clicks are worth higher than others depending on the “keyword” that the ad is targeting. What does this mean? Google AdSense are “content  based” ads, meaning that they display the links for people to click on based on the content of your website.

For example, if you have a website about “tennis” then the ads Google AdSense display will be all about tennis. So if the text on your site that Google is basing their ads on is for “tennis balls”, then the keyword phrase “tennis balls” may be paying higher per click than “tennis racket”.

6.  Help The AdSense Robot

A picture says a thousand words but to a robot/spider that is crawling your pages a picture says very little about what the content is about. If your site contains a lot of pictures then do yourself, your visitor, and the AdSense bot a favor and add some text to let everyone know what the image is about. This way the AdSense advertisements will be more targeted to what your site/page is all about and the user won’t see unrelated advertisements within your website.

5.  Increase Your Website Traffic

Seems like another obvious one, but so many good websites exist that aren’t reaching their potential target market. Optimize your website to gain better search engine rankings, participate in forums that are related to your website, submit your website to industry related directories, and get the word out there in any way that you can think of to help drive targeted visitors to your website. Remember that the internet is an amazingly powerful medium to facilitate word-of-mouth. The effort you put into promoting your site will be rewarded by satisfied visitors/customers spreading the word about your website. However, make sure that you have a quality website/product/service or the opposite can happen just as quick.

By incorporating the above tips you should improve your Adsense earnings. I’m not telling you that by using these tips that you’ll be retiring on your yacht with a Pina Colada in hand so don’t quit your day job!  If you follow the advice above it will get you on your way to improving your click-thru-rates, your website design, and the experience for your visitor. Probably the most important thing that these tips help you with is to encourage you to test and experiment with Adsense and not just assume that whatever style you use and wherever you put it in is the right place.

To your success…

 

 

How To Start An eCommerce Business Using Shopify

If you’ve been thinking about starting your own online store, you’re
not alone.  New tools have made it easier and less expensive than ever, to get started in e-commerce. Of course, a lot of people still feel like they can’t set up their own store, because they think it’s too difficult or too costly, but not with Shopify.  In fact, you can now set up your e-commerce store for FREE using Shopify.  This is a limited offer so don’t procrastinate!

In the meantime, I want to show you some facts about e-commerce that might surprise you:

⇒  Retail e-commerce sales will reach $4.5 trillion globally by 2021

⇒  About 40% of worldwide internet users have purchased something online

All this information comes from comes from reputable sources such as
Statista and Harvard Business Review, and you can see just how huge
e-commerce has become.

Also, I’m certain you’ve heard about how so many brick and mortar stores are closing, malls closing…why?  Because most people are gravitating towards making their purchases online, citing convenience as probably the number one factor.  So getting into e-commerce, starting your online store, just makes sense!

This is just the first of several posts that I plan to share with you to help you transition into e-commerce with…not just success, but great success using Shopify!  So, stick with me and I’ll take you there.

You’ve decided to start your online e-commerce store, what’s next?

Make Your Niche Selection

Niche selection is one of the most critical elements of setting up a profitable Niche Marketing for Beginnerse-commerce business, whether it’s online or a traditional brick-and-mortar store.  To help you with understanding how niches work, I recommend this book.

Selecting a niche is crucial. You need to choose a market that has a large number of people who are interested in the niche (via search results), but ideally not that much competition.

Let’s say you choose “Weight Loss” as your niche.  That’s a huge niche, and broad!  Everyone want to lose weight, look better, improve their health, etc.  The weight loss niche is a highly competition niche, BUT…within that weight loss niche, find the less competitive edge, by narrowing and focusing more on a specific weight loss niche .  For instance, instead of weight loss, why not a type of weight loss…Paleo Diet Plan…for instance.  It falls under that weight loss umbrella and you’re setting yourself apart on a more focused niche.

⇒  Streamline your niche.

⇒  Choose a niche with a lower amount of competition.  Competition lowers prices, which reduces profitability. The more sellers there
are in a market, the lower prices are likely to be, which is a lose-lose
proposition for everyone except buyers.

⇒  Select a niche that people want, need, and YOU are the one to solve their problem.  That means you will have repeat buyers.

⇒  Select a niche that you’re interested in, one you can connect with, one you’re passionate about.

There’s so much more to opening an online e-commerce store using Shopify, and I will explain more in my upcoming posts.  Until then select your niche and take advantage of the FREE Shopify offer.

To your success…

 

 

Give Away Freebies And Watch Your Website Traffic Increase For Free

Freebies can bring your site free traffic.

Who doesn’t like receiving something free? That’s why online freebies are so popular. Freebies bring visitors to your site and when done right they leave the visitor wanting more, which leads to a purchase.

Choosing quality freebies will ensure you have an increase in your free traffic.

What do some of the freebies that have value look like?

Here are some freebies for you to consider.

#1 eBook – give away an eBook and make sure your ad is on it. Let your visitors also give away the eBook. This will increase your ad exposure and as a result increase your free traffic to your site.

#2 Online Classes – Hold online seminars or classes that are free. You can hold these in a chat room. People love free ways to learn something about their interests.  Then you can send them to your site for more information or to make a purchase.  It’s an easy way to increase your traffic flow.

#3 Webinars – Webinars are another way to teach people. Offer free webinar classes that also send them to your website. A quick and easy way to increase your traffic flow at no cost.

#4 Contests – Contests are a great way to increase your traffic flow. Give site visitors a free entry and let them enter daily. You will be amazed at how much this can impact your traffic. People love to share contests and that means new free traffic for you.

#5 Software – Give away free software or turn part of your website into an area that contains all kinds of free software available for visitors to download. Make sure your ad is inside. Let others give away this software too. Of course, any software you give away must be legally available to do so.

There are all kinds of things you can give away, depending on your niche market. Don’t be afraid to think outside the box.

Try one of the  options and see what works best for you.

To your success…