Why A Lead Capture Funnel Is Essential For Facebook Ads Success

Knowing what a lead or sales funnel is and what it does is essential for you to succeed in Facebook Ads. Otherwise, you’re leaving money on the table because you’re not optimizing your ads for every stage of the sales process.

For simplicity’s sake, we’re going to define a sales funnel as having three stages: the top, middle, and bottom. To get higher conversion rates, you’ll need to create separate types of ads for each stage of the funnel.

Stay with me…

Top of Your Sales Funnel

For instance, at the top of the sales funnel, people wouldn’t know your brand, and what you do, so you need to introduce yourself to them. For this purpose, Brand Awareness and Reach ads are great objectives to use for your Facebook ad. You don’t want to sell on them aggressively as it could turn them off your brand. Instead, try to offer something of value. When they engage with your ad, you can re-target them later on with another ad.

Middle of Your Sales Funnel

At the middle of your funnel, your audience will be at the stage where they will be more likely to consider your business as the solution to their pain point. Since this is your second point of contact with your audience, they’d be more likely to engage with your ad. You can use different campaign objectives depending on what you want to achieve. For instance, you can choose from Traffic, Engagement, App Installs, Video Views, Lead Generation, and Message objectives on Facebook ads. Maybe a few people in your audience will be willing to buy something from you now, but most of them will need some more prodding. So we go into the next stage of the funnel…the bottom.

Bottom of Your Sales Funnel

The bottom of the funnel is where you ask people to buy your stuff. You’ve already made some contact with them – they’ve engaged with your past ads, they’ve visited your site, signed up to your mailing list, downloaded your app, and more. They should be ready to buy now. You can create a Facebook ad with any of the following objectives – Conversions, Catalog Sales, and Store Visits. When you create the perfect ad, one that will resonate with your bottom of the funnel audience, then you’ve got them in the bag. You can also do a few split tests so you can find the winning ads, which you can scale later on.

To Your Success…

You might also want to read: http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

http://firstratemarketing.com/facebook-ads-dominationthe-ultimate-guide-to-using-facebook-ads-to-get-more-leads-and-sales/

http://firstratemarketing.com/3-reasons-why-facebook-ads-are-more-effective-than-boosted-posts/

http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

http://firstratemarketing.com/the-facebook-pixel-3-reasons-why-you-need-to-install-it-today/

http://firstratemarketing.com/5-reasons-your-business-should-use-the-facebook-pixel-and-re-target-marketing/

 

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5 Reasons Your Business Should Use The Facebook Pixel and Re-target Marketing

The pixel is a cute name for what is probably Facebook Ads’ most powerful weapon for advertisers. Not only does the pixel track what your visitors are doing on your website, but it also transcends any device and IP address. Once your user is tagged by the pixel, you can be sure that your ads are going to be shown to that user regardless of whether they’re using another device or traveling in another country.  Sounds great doesn’t it!  Read on…

Here are five reasons why re-target marketing is so effective in Facebook Ads:

1. You’re targeting a warm or hot audience

Unlike cold audiences, it’s easier for warm or hot audiences to convert because they already know your brand or business. Only a very small percentage of first-time visitors (cold audience) actually buys anything so re-targeting them in your next ad campaign helps increase your chances of getting them to buy from you later on.

2. Increase brand awareness

On the second point of contact with your business, your prospect or lead may start opening themselves to your business. They may not be ready to buy from you yet, but slowly they’re becoming more aware of your brand. At this stage, they are in the middle of your sales funnel (consideration stage). With just a bit more push, you can get them down to the bottom of the funnel where it’s easier to convince them to buy.

3. You can generate more sales

People familiar with a brand is more likely to do business with that brand than someone they don’t know. If you use a sales funnel for your business, you can implement different techniques and strategies to move people from the top of your funnel (awareness stage) down to the bottom of the funnel (conversion stage). Re-target marketing helps ensure you get more sales down at the bottom of the funnel.

4. Higher conversion rates

Re-target marketing will help you increase your conversion rates. As people go on down your sales funnel, your conversion rates will be higher. They’ve seen your ads plenty of times, so they know you and probably trust you by now.

5. Lower ad costs

With higher conversion rates and optimized adverts, your ad costs will be much lower. This is because Facebook rewards advertisers with high ad engagement and conversion rates. With lower ad costs, you can then look into scaling your campaigns and reaching even more people.

To your success…

You might also want to read: http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

http://firstratemarketing.com/facebook-ads-dominationthe-ultimate-guide-to-using-facebook-ads-to-get-more-leads-and-sales/

http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

 

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The Facebook Pixel: 3 Reasons Why You Need To Install It Today

Many advertisers on Facebook don’t have the pixel installed on their website. Most think setting it up is complicated while some are only interested in getting a few quick sales and don’t think it’s worth the hassle. However, smart marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you need the Facebook pixel. It’s free and easy to install.  You do not need to be an experienced tech guru.

So here are three reasons why you need to install the Facebook pixel on your website today:

1. You can create a custom audience

Facebook’s audience targeting tool is very useful – it will let you hyper-target people based on their location, their age, gender, interests, hobbies, and so much more. But with the pixel, you can take your targeting to a whole new level. You can target only people who have been on your website, so you know these are people who know you and your brand.

2. You need the pixel to re-market your existing and potential customers

The pixel will track what your website visitors are doing on your website. It will know what pages they’ve visited, and if you are tracking various events on your site (for instance, adding items to cart, making purchases, etc.), then the pixel will report that information to Facebook.

When you set up your Facebook Ads, you can segment your audience into people who have browsed a certain page on your website, as well as those who added your products to cart but did not check out, and so on. With this information, you can easily offer up relevant ads to your web visitors depending on their site activity.

3. The pixel will track your visitors’ activities across devices

The pixel code is so powerful that it can follow your site visitors and learn about their activities whether they are on a mobile phone, tablet or laptop computer. It offers a seamless experience for users and adds a lot of value to advertisers. For instance, if your visitor initially visited your site on their laptop, they’d still be able to see your ads on Facebook whether they’re on another laptop or a smartphone.

You’re probably wondering how to set up your Facebook Pixel on your website.  It’s simple, go HERE to get it set up so you can optimize your advertising and convert your visitors into buyers.

To your success…

 

You might want to read:  http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

http://firstratemarketing.com/facebook-ads-dominationthe-ultimate-guide-to-using-facebook-ads-to-get-more-leads-and-sales/

http://firstratemarketing.com/3-reasons-why-facebook-ads-are-more-effective-than-boosted-posts/

http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

 

 

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3 Easy Ways You Can Lower Your Facebook Ads Budget

There are plenty of Facebook Ads marketers who are reporting conversion costs of anywhere from a few cents to a fraction of a penny. Others aren’t so lucky. In fact, most inexperienced marketers are reporting quite the opposite and are getting burned due to astronomical ad costs.

Now there are plenty of factors that come into play when talking about Facebook ad costs. But obviously, before you even get started you should have some sort of budget in mind (unless you have an unlimited supply of money).

Here are three ways you can lower your Facebook ads budget:

1. Know your target audience

Ideally, you should already have an idea of who’s going to be interested in your product or service. Whether you are a first-time entrepreneur or a battle-hardened businessman, you must know who your target audience is. Is your product geared towards women or men? Are you targeting young professionals or travelers?

Knowing your target audience will help lower your ad budget because there’s a higher probability these people are going to be interested in what you have to offer. Targeting an audience who doesn’t fit your ideal user will lead to higher ad costs because they won’t be paying your ad any attention.

2. Set a bid cap

You can set a daily or lifetime budget for your Facebook ads. But did you know you can also set a bid cap? If you didn’t know before, well now you do. A bid cap is like what the name suggests – Facebook will put a cap on your bid. So, for example, if you can only afford to pay $0.5 per click, then you can put that amount as your bid cap. Otherwise, Facebook may charge you $1 per click, or more, depending on the competition. A bid cap helps ensure you don’t go beyond your budget.

3. Don’t advertise around the holidays

During holidays, people tend to buy a lot of things online. This buying frenzy drives marketers and businesses to create Facebook ads to get buyers’ attention which in turn drives up the advertising costs for everyone. So if you don’t want to compete with many other businesses, it’s best to not advertise during peak seasons like Black Friday, Cyber Monday, Christmas, Thanksgiving, and other important holidays. There are 365 days in a year – you can always advertise before or after the buying season to help lower your ad spend.

Find out how you can DOMINATE your competition with Facebook Ads the right way.  Go HERE to find out how and to start CRUSHING your competition!

You might also want to read: http://firstratemarketing.com/3-reasons-why-facebook-ads-are-more-effective-than-boosted-posts/

http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

To your success…

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3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts

If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous “Boost A Post” button because it appears on virtually all of your page’s posts. It’s quite simple to get started with boosting a post – all you have to do is just click on that button and follow the onscreen instructions. In just a few minutes you’ll have your very first Facebook ad.

However, if you want more control over the creatives you can use for your ad, as well have more campaign objectives to choose from, you should use Facebook Ads. It’s more complicated, yes, but you get far more out of Facebook Ads than just a simple boosted post.

Here are three reasons why Facebook Ads are more effective than boosted posts:

1. You’re not stuck with using a boring, old post

With boosted posts, you can only boost published posts. This means that you need to write a post first, publish it, and only then can you boost it. With Facebook ads, you have so many options to choose from – you can even create dark posts which are posts that are created specifically for ads. Dark posts don’t appear on your news feed, unlike boosted posts.

2. You have plenty of choices where you want your ad to appear

Facebook Ads allow you to post your ad not just in the news feed but also in the right column, on Instagram, on the Audience Network, and more. You have a lot of options that are just not available with boosted posts. If you boost your post, it will only appear on mobile and desktop news feeds.

3. You can’t schedule your boosted post

Though you can set an end date with your boosted post, you can’t set a start date. Once you boost your post, it will start automatically. With Facebook Ads, you can set a start and end date. This means that if you plan on being away on holiday for the next week or so, then you can schedule your ads in advance.

With that being said, boosted posts do have advantages. It’s a great way to test the waters, so to speak. You can get a taste of advertising on Facebook, but pretty soon you’d want to scale your ads. When you do, you’ll need to get up to speed with Facebook Ads and the Ads Manager.

Get the inside scoop on how you can dominate Facebook with Facebook Ads and CRUSH your competition.

Go HERE to learn how.

You might also want to read: http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

and…

http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

To your success…

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Google Adsense – The Easiest Way To Make Money Online

Google AdSense has provided website owners a simple way to make money online. Just copy and paste a simple piece of code into your website and you can be making money within 5 minutes. No wages for salespersons, no dealing with advertisers, no hassles. However, there is a big difference between making a couple of cents per day and retiring on your own private yacht in the Caribbean. There is more to do than simply plugging your advertisements into any section of your website, sitting back, and hoping the checks will start filling up your mailbox.

Here are a few tips to get better earnings with Google AdSense:

1. Don’t Make Your AdSense Ads Look Like Ads

People are so “banner blind” now that they’ll skim right over your AdSense ads if you make them look too much like actual ads. By removing the background and the border of your ads and making them blend in with your own site’s background, it will help your sales tremendously!

2. Don’t Click Your Own AdSense Links

It may be tempting to earn that potential .03 for yourself but in the long run it’s not worth it! Google has ways to detect “click fraud” and you WILL get caught and you’ll forfeit all of your earnings.

3. Put Your AdSense Ads Close To Your Content

Don’t put your content way up at the top and then put your AdSense ads way down at the bottom. You won’t get very many click-thrus. Make sure your website content is actually integrated with your ads.

4.  Adapt The Fonts

Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.  Also, match the colors when changing the fonts, which should also match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the ad blocks should also be the same color. Again, this helps the advertisements appear to be a natural part of your website.

5. Have Relevant Keywords On Your Site

If your site is about “website traffic” and you just keep mentioning the word “traffic” by itself, your Google AdSense ads may display ads for rush hour traffic, or traffic jams. Which has nothing to do with your website. Keep your ads relevant by giving your content good, thorough keywords.

Some clicks are worth higher than others depending on the “keyword” that the ad is targeting. What does this mean? Google AdSense are “content  based” ads, meaning that they display the links for people to click on based on the content of your website.

For example, if you have a website about “tennis” then the ads Google AdSense display will be all about tennis. So if the text on your site that Google is basing their ads on is for “tennis balls”, then the keyword phrase “tennis balls” may be paying higher per click than “tennis racket”.

6.  Help The AdSense Robot

A picture says a thousand words but to a robot/spider that is crawling your pages a picture says very little about what the content is about. If your site contains a lot of pictures then do yourself, your visitor, and the AdSense bot a favor and add some text to let everyone know what the image is about. This way the AdSense advertisements will be more targeted to what your site/page is all about and the user won’t see unrelated advertisements within your website.

5.  Increase Your Website Traffic

Seems like another obvious one, but so many good websites exist that aren’t reaching their potential target market. Optimize your website to gain better search engine rankings, participate in forums that are related to your website, submit your website to industry related directories, and get the word out there in any way that you can think of to help drive targeted visitors to your website. Remember that the internet is an amazingly powerful medium to facilitate word-of-mouth. The effort you put into promoting your site will be rewarded by satisfied visitors/customers spreading the word about your website. However, make sure that you have a quality website/product/service or the opposite can happen just as quick.

By incorporating the above tips you should improve your Adsense earnings. I’m not telling you that by using these tips that you’ll be retiring on your yacht with a Pina Colada in hand so don’t quit your day job!  If you follow the advice above it will get you on your way to improving your click-thru-rates, your website design, and the experience for your visitor. Probably the most important thing that these tips help you with is to encourage you to test and experiment with Adsense and not just assume that whatever style you use and wherever you put it in is the right place.

To your success…

 

 

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How To Start An eCommerce Business Using Shopify

If you’ve been thinking about starting your own online store, you’re
not alone.  New tools have made it easier and less expensive than ever, to get started in e-commerce. Of course, a lot of people still feel like they can’t set up their own store, because they think it’s too difficult or too costly, but not with Shopify.  In fact, you can now set up your e-commerce store for FREE using Shopify.  This is a limited offer so don’t procrastinate!

In the meantime, I want to show you some facts about e-commerce that might surprise you:

⇒  Retail e-commerce sales will reach $4.5 trillion globally by 2021

⇒  About 40% of worldwide internet users have purchased something online

All this information comes from comes from reputable sources such as
Statista and Harvard Business Review, and you can see just how huge
e-commerce has become.

Also, I’m certain you’ve heard about how so many brick and mortar stores are closing, malls closing…why?  Because most people are gravitating towards making their purchases online, citing convenience as probably the number one factor.  So getting into e-commerce, starting your online store, just makes sense!

This is just the first of several posts that I plan to share with you to help you transition into e-commerce with…not just success, but great success using Shopify!  So, stick with me and I’ll take you there.

You’ve decided to start your online e-commerce store, what’s next?

Make Your Niche Selection

Niche selection is one of the most critical elements of setting up a profitable Niche Marketing for Beginnerse-commerce business, whether it’s online or a traditional brick-and-mortar store.  To help you with understanding how niches work, I recommend this book.

Selecting a niche is crucial. You need to choose a market that has a large number of people who are interested in the niche (via search results), but ideally not that much competition.

Let’s say you choose “Weight Loss” as your niche.  That’s a huge niche, and broad!  Everyone want to lose weight, look better, improve their health, etc.  The weight loss niche is a highly competition niche, BUT…within that weight loss niche, find the less competitive edge, by narrowing and focusing more on a specific weight loss niche .  For instance, instead of weight loss, why not a type of weight loss…Paleo Diet Plan…for instance.  It falls under that weight loss umbrella and you’re setting yourself apart on a more focused niche.

⇒  Streamline your niche.

⇒  Choose a niche with a lower amount of competition.  Competition lowers prices, which reduces profitability. The more sellers there
are in a market, the lower prices are likely to be, which is a lose-lose
proposition for everyone except buyers.

⇒  Select a niche that people want, need, and YOU are the one to solve their problem.  That means you will have repeat buyers.

⇒  Select a niche that you’re interested in, one you can connect with, one you’re passionate about.

There’s so much more to opening an online e-commerce store using Shopify, and I will explain more in my upcoming posts.  Until then select your niche and take advantage of the FREE Shopify offer.

To your success…

 

 

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Marketing Strategies For Small Businesses At Little Or No Cost

Many small businesses are run from home computers and fall under the radar of business statistics. Whether you are working for a multi-level marketing company or selling painted bird houses, the difficulty of advertising your products without a budget is overwhelming. Let us face the fact that $20 a month spent on classified advertisement isn’t going to bring in a flood of visitors. Therefore, you need to implement effective marketing strategies at little or no cost to help boost your business and increase your customer base.

Like many of you I run a small  business and have learned through trial and error what works and what doesn’t. Despite putting some notches in my belt I have never stopped learning.  In the beginning, I wasted money paying for different types of advertisements. Some worked a little more than others, but I knew I needed more.  Regardless, I continued to research, educate myself, and apply the right marketing strategies to get the results I wanted.  Consistency is key!

What marketing strategies did I use ?  There are plenty of marketing strategies out there, but I wanted to share four strategies that will make a difference, especially if you’re working with little to no budget.

Marketing Strategies #1  –  Email Marketing

Instead of paying for lists and possibly getting in trouble for spamming I send The Email Lifelinebusinesses a very personalized email message.  How do I find these businesses?  I find them by looking on the web, going to their homepage, reading a little about them, and then sending them a personalized email about my product or service. The key is personalization. Write a basic sales letter which highlights your product or service and how it can impact their business.  Cost to do this:  FREE

Marketing Strategies #2  –  Content Marketing

Search engines and customers love informative articles. We have all heard the saying, knowledge is power.  Customers want to learn about your business as much as possible. Posting informative articles on your web page will help Master Content Marketingvisitors keep returning for additional information and hold them there longer. Information also increases your credibility as a business to the potential customer. If they agree with what you are saying they are more likely to purchase from you. Search engines, like customers, are constantly searching  for content related information. If your articles are about the product or service you are selling chances are that search engines will rank your site higher.  Cost:  FREE

Marketing Strategies #3  –  Business Cards

Off-line marketing has never gone out of style. It may even be more necessary today than it was in yesteryear. Always have your business cards with you whenever you’re out in the public.

Your business card is another form of advertising.  With this in mind, your business card  should represent your business in both words and design.  A well-designed card is one that the recipient wants to hang onto and one that stands out in the crowd.  Remember, your credibility is at stake here, so make sure your business card represent your trustworthiness, honesty, and reliability.

But get this, if you’re having a conversation with a potential customer and that customer asks for your business card and you don’t have one immediately available, your reputation and credibility is at stake and you just lost a customer.  The cost to make business cards vary in price depending on design, card stock, and number of cards printed.  I suggest you go to vistaprint.com and check out their $10 business card deal.

Marketing Strategies #4  –   Ezine Articles

People love free information.  Make sure your articles are informative, professional and worthy then submit those to article databases for free  content. Then websites pick up the article to post on their own site. The trick is to have your personal contact information either embedded into the article or as a tag line on the end. Personally I use my web address and my name. The better your article the more times it is posted around the web and the more customers you will get.  Cost:  FREE.

The following explanation of Ezine Articles was taken from ezinearticles.com:

  • EzineArticles.com is a platform for experts in over 600 niche markets who share their expertise in the form of short articles (400-800 words long) for the benefit of having access to the tens-of-millions of monthly visitors the site receives.
  • EzineArticles members submit their best quality original articles in exchange for being able to post a resource box, with a link back to their website at the bottom of each article. This link drives pre-qualified visitors (traffic) back to their website.
  • Members get traffic, market visibility to their target market, media exposure and a platform on which to build their own platform… for FREE.
  • EzineArticles.com gives experts in 600+ niche markets a “voice”… a chance to be exposed to their target audience.
  • In terms of marketing strategies, EzineArticles.com is more like a “Grassroots” strategy because membership is free, yet the traffic results over time are very tangible.

I couldn’t have explained Ezine Articles better!

These four strategies work together to enhance the popularity of a website and reduce the amount of time you waste everyday. Writing informative articles about your product and submitting them to ezine directories helps to improve your sites search engine rankings, retain your customers and increase overall exposure. Passing out business cards and networking with other owners works well together and kills two birds with one stone. Sending out personalize emails and reading about your customers’ site helps to increase your understanding of your customers needs while advertising to them.

In a nutshell, the overall strategy of any business is to make more money and spend less time and resources doing it.

To your success…

 

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Acer – A High Quality Laptop For Your Business Needs

Acer laptops are considered to be one of the best laptops for professional and business use.  Yes, there are plenty of other laptops that also fall within this category, but I want to focus on the Acer brand simply because most people tend to focus on HP, Dell…you know, those guys.  I’d like to assist you in your decision making, or at least bring awareness to the Acer brand.

Acer is  one of the most successful PC companies in the world. They are established in over a hundred countries and have a solid reputation of offering customers reliable and up-to-date technological services at very reasonable prices.

Among their products is Acer laptops, which are useful for both the home business (or personal) user that has space constraints and the business user who desires mobility and high functional features.

In this post, I am choosing not to got into great detail about each one of these Acer Series because there are no many laptops with it’s own unique quality.  However, I will give you a brief overview of qualities that are shared among each laptop within it’s perspective series.  Click the link next to each series if you want more details.

Let’s explore a few (and there are many) of Acer’s laptop series.

1.  Acer TravelMate Series

The TravelMate B are portable laptops that look great and are great for Acer TravelMate B Laptopproductivity.  It’s aimed at both business and consumer users. It has a quad-core Intel Celeron processor and weighs less than three pounds. It’s a good choice if you don’t want to spend a lot of money, but you still need a traditional Windows laptop with a little more features, like a touch screen.

TravelMate PAcer Travelmate P Laptop are Full-featured business laptops that deliver superior performance, manageability and security features. It’s considered to be the business laptop for serious work.

 

 

The TravelMate X comes with a DDR4 and Acer TravelMateX LaptopSSD for optimal performance.  You get a 14 inch 1080 HD clear view screen, a backlit keyboard and a much wider touch pad.

2.  Acer Swift Series: 1, 3, 5, and 7

The Acer Swift Series are ultra-thin, yet sturdy aluminum body, stylish laptops Acer Swift3 Laptopwith a touch of class.  I love the way these laptops look, but more importantly, I love the power and efficiency it provides every time.  This is a wonderful laptop that has a great HD 1080 display.  It’s quiet and has unique fingerprint reading.  Imagine not having to login in with your password each and every time!  It has a really nice keyboard with super fast booting and get this…9 hours of battery life!

3.  Acer Aspire Series

From everyday computing to a tough professional workload, experience a new Acer Aspire Laptoplevel of design and performance options.  All the Acer laptops that falls into the Aspire Series are specifically designed to provide different applications and price range.  These Acer laptops are also affordable with excellent components for the price. It has a full HD display, lots of storage and a long battery life.

4.  Acer  Chromebook Series: Spin 11,  Tab 10

The Acer Chromebook Series are all 100% aluminum alloy, sleek, thin design, strong, durable. These Acer Chromebook Laptopchromebooks have large screens, your choice of HD or full HD resolution, low reflection with anti-glare screen.  That makes it easier on the eyes prompting greater productivity.  It can give you up to 12 hours of battery life too!  Quick booting, loaded with thousands of apps with built-in virus protection.

5.  Acer Switch Series: 3, 5, 7, and Alpha 12

The Acer Switch Series are the perfect blend of laptop and tablet combined with endless possibilities.  They are called “2 in 1” because it’s a tablet and can Acer Switch Laptopmorph into a functional laptop, complete with stylus.  These laptops are for the budget conscious who want consistent performance.   In my opinion, these laptops are on the higher end of “basic.”  It’s pretty much what you can expect from a tablet computer.

Whatever your decision might be, make sure you research exactly what you need in a laptop.  Are you looking at mobility, longevity, the cool features, 1080 HD, detachable keyboard, loads of memory, touch screen, etc?  Whatever your business needs are, I’m certain you will find the perfect match with Acer laptops.

To your success…

 

 

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How To Get FREE Traffic Using YouTube Videos

Using YouTube video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success. Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.

First, lets forget the silly videos you’ll find all over YouTube of kids running into fences and demonstrating the newest dance move. While that kind of video can bring in hundreds of thousands of views, it won’t bring the targeted traffic you need.

Instead, consider making a YouTube video tightly targeted towards your niche. A real estate agent might make a video introducing herself and showcasing a few of her available homes for sale. A night club might make a video commercial with soundbites from party goers. A software developer might make a video demonstrating his latest application.

Because Google and other search engines are beginning to give videos hosted on sites like YouTube preferential search engine ranking, its quite possible your video could end up on the first page of search results for your targeted keyword phrase. This is incredibly powerful and not to be overlooked, as this is what will make your video marketing efforts well worth the time you invest in them.

Consider that YouTube itself may not have a huge market of people looking for videos on American Real Estate. But if your video titled American Real Estate made the first page of Google search results (again, due to the preferential search results video is receiving in the search engines) you’d benefit from the hundreds of people who search for that term in Google seeing your video as the #1 result and in turn, watching your clip.

With the preferential treatment YouTube videos are receiving in search results, the question then becomes, How do I move people from watching my video on YouTube to actually visiting my website?

This is simple. Bribe them at the end of your marketing video.  Well, bribe sounds a little strong, and in some cases, a little seedy, BUT it works!

Here are some ideas to consider:

⇒  Offer them something for free at your site (a consultation, a report, free drink, demo version, MP3 download, etc.)

⇒  Poll them or ask them a question and point them to visit your website to get the answer. People love to give their opinion. You can combine with the free offer, above, by giving them the freebie upon completion of the poll or question. This is invaluable for market research.

⇒  Leave them hanging. That’s right, don’t tell the whole story on your YouTube video instead, tell them just enough to incite curiosity. Then instruct them to visit your site for the complete story or answer.

Each of these ideas are intentionally broad, can be utilized over and over again, and can be molded to fit your target market.

The key here is catching your audience while they’re hot, right after watching your video, then give them a reason to continue on to your website. The truth is that if you don’t, most will simply click through to another video or search result. Capitalize on their attention and tell them where to go and what to do next you’ll be surprised at how many will comply!

To your success…

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Mobile Marketing Strategies To Grow Your Business

Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.  This article will also recommend various books to further define these strategies and prepare you for success.

Make People Want To Join Your Mobile Marketing Campaign

Make customers aware of your mobile presence by placing information about your promotions on business cards, sales receipts, flyers and the like. Make customers excited about being involved with your mobile marketing promotions by making sure there are special deals just for them.  If you’re not quite familiar about mobile marketing, but want to find out more about it, be sure to check out the book.

Utilize Mobile Search Engine Optimization (SEO)

Image of Book by Adam Clark, SEO 2018A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.

Offer Customers A Reason To Give You Their Mobile Phone Numbers

Have a sign at the register offering an instant one time discount. Give mobile customers first notifications of sales and new items coming in. Customers do not want to be texted without there being a good reason for it.

If you’re thinking about expanding out to a different market with a different product, make sure you start this effort first before you branch out to mobile marketing. It’s going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.

Personalize Your Messages

Use the subscriber’s name and make sure the platform you use can inset the person’s inputted information into the message. Having personalized messages helps improve your relationship with your customers. You have only 160 characters and the person’s name is included, no matter the length. Try keeping your messages short when you personalize them.

Advertise

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your website. With the tremendous volume of mobile applications and trends available to Image of book: Advertise, Promote, And Market Your Business or Websitecustomers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.  Get familiar with ways that you can promote your business, and yes, you can do it with little to absolutely no money.  Go here to find out how.

Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.

Use A/B Split Testing

HubSpot provides a tool that allows you to set up your mobile landing pages to Image of book: Conversion Fanatic by Justin Christiansonperform this testing. You can create two different landing pages that have different copy, headlines, graphics and buttons, and then test them both out to see which one performs best for your business.

Obviously, your goal is to make more money and increase your return on investment. But, you will have many different conversion goals, such as newsletter sign-ups, freebie downloads, sales and more.  Remember that conversions and clicks are nice but money is the point. There are always possibilities that the most clicked and trafficked page is not the one that makes the most money. Therefore, it’s imperative to run the A/B split testing long enough with enough variables to notice. Here’s a good example, don’t sign people up for the same list even if the series is the same; that way you know which list is filled with either A or B respondents.  Here’s a great book that I recommend to explain A/B split testing further.

When you know what your goals are, and test to find out how accurate you have been designing sales pages and landing pages for your audience, you’ll soon get better at converting and making more money.

As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips in this article, get the books, and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.

To your success…

P.S.  Check out my next post on the 2 specific cell phones that I found to be the best for marketing, YouTube videos, and Instagram.  If you want your pictures and videos to be of a higher quality, then these 2 cell phones are the best in my opinion and well worth it!  Stay tuned.

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Leads That Converts Into Sales

Do I really need leads for my business?  YES!

Leads are potential customers.  Leads—especially TARGETED, QUALIFIED leads, are the lifeblood of any business you can think of.

So what exactly is a lead—or more specifically, a TARGETED, QUALIFIED lead?

A targeted, qualified lead is someone who has expressed interest in what you have to offer. They have already been qualified as being interested by giving their contact information in exchange for something related to whatever you’re selling.

Someone who subscribes to your email list is a lead, because they have given you their email address specifically because they were interested in either you
and your products, or the free offer in exchange for their name and/or email address.

Leads are essential. Leads are traffic. Leads are sales.  If you’re looking for fresh hot, targeted leads for your specific business, I suggest you look into this limited offer before it ends!

If you think you don’t need leads, think again. No matter what you’re doing to make your living, leads will be the lifeblood of your business!

Some people just use an autoresponder like GetResponse, which is perfectly find if all you’re looking to do is build a list (leads) for email marketing purposes. If you only need basic information such as name and email address, that’s all you need.

However, if you have more advanced needs, such as when you need to collect information like income, buying habits, and other information, you might
need to use a more advanced system.

This means using a Customer Relationship Management system, or CRM. A CRM is an all-encompassing program that allows you to collect leads from squeeze pages or even when a customer makes a purchase, and then
sort, segment, manage, and use that list of leads.  An example of a CRM is Salesforce.com.

You might be wondering what type of information you really need to collect from your leads. Is name and email enough, or should you be gathering more detailed information?

Well, the first thing you need to do is look at your business model.

If you’re just collecting emails to market affiliates products, then a simple form asking for name and email address is probably all you really need.

Why, you may ask, wouldn’t I just request as much information as possible from each lead? What if I need that information later?  So what exactly should you ask people for?

The simple answer is this…only what is necessary.

Never ask people for anything more than you really NEED. The more you ask for, the lower your conversions are likely to be.  Most people are a bit reluctant to enter their information.  Personally speaking, I know I’m a bit reluctant to enter my information for a free offer.  Why?  Because once I download that free offer I’m bombarded with countless emails from the same source!  I mean, emails that I’m not interested in,  expensive “systems” they now want to influence me to purchase.  Come on!  So take it from me, a person who have experience in being “stalked” only because I entered my information for that free offer.  So for goodness sake, only ask what you need and what is necessary.  Also, make sure you at least ask if the person would like to receive future emails and offers while they are entering their information.

Now, with that being said, you can go through the process of gathering these leads…putting in the extra time and work.  OR you can simply purchase your leads from a reliable source.  A source that provides TARGETED, QUALIFIED LEADS that is tailored to your specialized niche business.

Remember, leads are important and the lifeblood of your business.  Without leads, there are no customers, if there are no customers, there are no sales, if there are no sales, your business will no longer exist.

To your success…

 

 

 

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Increase Free Site Traffic With Keywords

The accurate use of keywords is one of many ways to generate free traffic to your website or blog. It is often overlooked, under-utilized, and not misunderstood.

What does that mean?

It means that the keywords you choose should accurately reflect the content you have. The reason we use keywords is to help surfers find the content they are looking for. Choosing popular keywords that have nothing to do with your content is a commonly made mistake – don’t do it! Instead, find the most popular relevant keyword and use it in your title.

Be extremely literal and descriptive in your title and then use your keyword throughout your article several times in a natural way.  Never over saturate your article with keywords called Keyword Stuffing.

Here’s what smartblogger.com says about Keyword Stuffing…

Keyword Stuffing

“Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.” –Google

Let’s get technical for a moment.

If you’re unfamiliar with the term, “keyword stuffing” means using a keyword over and over again in your content in the hopes that it’ll get you a better ranking. For example, let’s say you want to rank for “chocolate chip cookies.” This is what keyword stuffing would look like:

“Chocolate chip cookies are so delicious! I’m going to teach you my grandmother’s chocolate chip cookie recipe for making the best chocolate chip cookies you’ve ever tasted. The chocolate chip cookie recipe makes two dozen chocolate chip cookies.”

The whole article blog post would continue like that, using the keyword “chocolate chip cookies” dozens or even hundreds of times. Never mind the language is so unnatural it’s almost unreadable. It’s optimized, baby!

It’s also dumb. Here’s why:

Keyword density is only a tiny part of Google’s algorithm. Nobody knows for sure how much, but from what I’ve seen, I would guess it’s less than 5%. Next to the more important factors like domain authority and trusted links, it’s almost completely irrelevant.

And if you take it too far, it can hurt you.

Google’s top concern is the user experience. If all the articles people find are stuffed with keywords, no one will want to read them, and everyone will stop using Google to search the web. They’ll never allow it, and some SEO experts believe they actively penalize it.

But let’s say they don’t. Even if you escape totally unscathed, who do you think is going the link to content like that? Nobody with any authority. And since links are a much more important part of the algorithm, you’re dooming yourself to get ignored forever.

My advice?

Don’t think about keywords at all for the first year of your blog. Just focus on publishing jaw-dropping content and getting as many links as you can. Then, once your blog has some authority, go back and tweak the keywords in your most popular posts without making them sound even the slightest bit unnatural.

Yes, you might lose some opportunities, but your chances of building an authority site are much, much higher. Trust me.

If you have a keyword that’s a bit confusing relating to its meaning take your time to explain to them what you are talking about and what the meaning is. When you use your keyword or keyword throughout your article consider using variations of the word(s) and mixing up the order of your keyword phase.

Take a look at Google Keyword Tool and get familiar with how keywords work.  See which keyword search is most used in web browsers and plan how to use it in your article(s).

Keywords are powerful. They help you to place better in the search engines, which means when someone searches for your keyword(s) they are more likely to find you, because you show up sooner in the search engines. This translates to more free traffic to your website.

So, now wasn’t that easy? Just taking the time to choose the best and most accurate keywords can significantly increase your free traffic flow. It will cost you nothing but a little time and you will enjoy huge benefits for your time. What better time to increase your traffic than right now.

Don’t forget to sign up for your free eBook here.  The free eBook is on Affiliate Marketing, but the information within will benefit all genres of online marketing.

And lastly, here’s a special that fits right in with this topic.  If you’re serious about your online marketing success, take advantage of this opportunity.  Here it is: 

To your success…

 

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Give Away Freebies And Watch Your Website Traffic Increase For Free

Freebies can bring your site free traffic.

Who doesn’t like receiving something free? That’s why online freebies are so popular. Freebies bring visitors to your site and when done right they leave the visitor wanting more, which leads to a purchase.

Choosing quality freebies will ensure you have an increase in your free traffic.

What do some of the freebies that have value look like?

Here are some freebies for you to consider.

#1 eBook – give away an eBook and make sure your ad is on it. Let your visitors also give away the eBook. This will increase your ad exposure and as a result increase your free traffic to your site.

#2 Online Classes – Hold online seminars or classes that are free. You can hold these in a chat room. People love free ways to learn something about their interests.  Then you can send them to your site for more information or to make a purchase.  It’s an easy way to increase your traffic flow.

#3 Webinars – Webinars are another way to teach people. Offer free webinar classes that also send them to your website. A quick and easy way to increase your traffic flow at no cost.

#4 Contests – Contests are a great way to increase your traffic flow. Give site visitors a free entry and let them enter daily. You will be amazed at how much this can impact your traffic. People love to share contests and that means new free traffic for you.

#5 Software – Give away free software or turn part of your website into an area that contains all kinds of free software available for visitors to download. Make sure your ad is inside. Let others give away this software too. Of course, any software you give away must be legally available to do so.

There are all kinds of things you can give away, depending on your niche market. Don’t be afraid to think outside the box.

Try one of the  options and see what works best for you.

To your success…

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