Why A Lead Capture Funnel Is Essential For Facebook Ads Success

Knowing what a lead or sales funnel is and what it does is essential for you to succeed in Facebook Ads. Otherwise, you’re leaving money on the table because you’re not optimizing your ads for every stage of the sales process.

For simplicity’s sake, we’re going to define a sales funnel as having three stages: the top, middle, and bottom. To get higher conversion rates, you’ll need to create separate types of ads for each stage of the funnel.

Stay with me…

Top of Your Sales Funnel

For instance, at the top of the sales funnel, people wouldn’t know your brand, and what you do, so you need to introduce yourself to them. For this purpose, Brand Awareness and Reach ads are great objectives to use for your Facebook ad. You don’t want to sell on them aggressively as it could turn them off your brand. Instead, try to offer something of value. When they engage with your ad, you can re-target them later on with another ad.

Middle of Your Sales Funnel

At the middle of your funnel, your audience will be at the stage where they will be more likely to consider your business as the solution to their pain point. Since this is your second point of contact with your audience, they’d be more likely to engage with your ad. You can use different campaign objectives depending on what you want to achieve. For instance, you can choose from Traffic, Engagement, App Installs, Video Views, Lead Generation, and Message objectives on Facebook ads. Maybe a few people in your audience will be willing to buy something from you now, but most of them will need some more prodding. So we go into the next stage of the funnel…the bottom.

Bottom of Your Sales Funnel

The bottom of the funnel is where you ask people to buy your stuff. You’ve already made some contact with them – they’ve engaged with your past ads, they’ve visited your site, signed up to your mailing list, downloaded your app, and more. They should be ready to buy now. You can create a Facebook ad with any of the following objectives – Conversions, Catalog Sales, and Store Visits. When you create the perfect ad, one that will resonate with your bottom of the funnel audience, then you’ve got them in the bag. You can also do a few split tests so you can find the winning ads, which you can scale later on.

To Your Success…

You might also want to read: http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

http://firstratemarketing.com/facebook-ads-dominationthe-ultimate-guide-to-using-facebook-ads-to-get-more-leads-and-sales/

http://firstratemarketing.com/3-reasons-why-facebook-ads-are-more-effective-than-boosted-posts/

http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

http://firstratemarketing.com/the-facebook-pixel-3-reasons-why-you-need-to-install-it-today/

http://firstratemarketing.com/5-reasons-your-business-should-use-the-facebook-pixel-and-re-target-marketing/

 

5 Reasons Your Business Should Use The Facebook Pixel and Re-target Marketing

The pixel is a cute name for what is probably Facebook Ads’ most powerful weapon for advertisers. Not only does the pixel track what your visitors are doing on your website, but it also transcends any device and IP address. Once your user is tagged by the pixel, you can be sure that your ads are going to be shown to that user regardless of whether they’re using another device or traveling in another country.  Sounds great doesn’t it!  Read on…

Here are five reasons why re-target marketing is so effective in Facebook Ads:

1. You’re targeting a warm or hot audience

Unlike cold audiences, it’s easier for warm or hot audiences to convert because they already know your brand or business. Only a very small percentage of first-time visitors (cold audience) actually buys anything so re-targeting them in your next ad campaign helps increase your chances of getting them to buy from you later on.

2. Increase brand awareness

On the second point of contact with your business, your prospect or lead may start opening themselves to your business. They may not be ready to buy from you yet, but slowly they’re becoming more aware of your brand. At this stage, they are in the middle of your sales funnel (consideration stage). With just a bit more push, you can get them down to the bottom of the funnel where it’s easier to convince them to buy.

3. You can generate more sales

People familiar with a brand is more likely to do business with that brand than someone they don’t know. If you use a sales funnel for your business, you can implement different techniques and strategies to move people from the top of your funnel (awareness stage) down to the bottom of the funnel (conversion stage). Re-target marketing helps ensure you get more sales down at the bottom of the funnel.

4. Higher conversion rates

Re-target marketing will help you increase your conversion rates. As people go on down your sales funnel, your conversion rates will be higher. They’ve seen your ads plenty of times, so they know you and probably trust you by now.

5. Lower ad costs

With higher conversion rates and optimized adverts, your ad costs will be much lower. This is because Facebook rewards advertisers with high ad engagement and conversion rates. With lower ad costs, you can then look into scaling your campaigns and reaching even more people.

To your success…

You might also want to read: http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

http://firstratemarketing.com/facebook-ads-dominationthe-ultimate-guide-to-using-facebook-ads-to-get-more-leads-and-sales/

http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

 

The Facebook Pixel: 3 Reasons Why You Need To Install It Today

Many advertisers on Facebook don’t have the pixel installed on their website. Most think setting it up is complicated while some are only interested in getting a few quick sales and don’t think it’s worth the hassle. However, smart marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you need the Facebook pixel. It’s free and easy to install.  You do not need to be an experienced tech guru.

So here are three reasons why you need to install the Facebook pixel on your website today:

1. You can create a custom audience

Facebook’s audience targeting tool is very useful – it will let you hyper-target people based on their location, their age, gender, interests, hobbies, and so much more. But with the pixel, you can take your targeting to a whole new level. You can target only people who have been on your website, so you know these are people who know you and your brand.

2. You need the pixel to re-market your existing and potential customers

The pixel will track what your website visitors are doing on your website. It will know what pages they’ve visited, and if you are tracking various events on your site (for instance, adding items to cart, making purchases, etc.), then the pixel will report that information to Facebook.

When you set up your Facebook Ads, you can segment your audience into people who have browsed a certain page on your website, as well as those who added your products to cart but did not check out, and so on. With this information, you can easily offer up relevant ads to your web visitors depending on their site activity.

3. The pixel will track your visitors’ activities across devices

The pixel code is so powerful that it can follow your site visitors and learn about their activities whether they are on a mobile phone, tablet or laptop computer. It offers a seamless experience for users and adds a lot of value to advertisers. For instance, if your visitor initially visited your site on their laptop, they’d still be able to see your ads on Facebook whether they’re on another laptop or a smartphone.

You’re probably wondering how to set up your Facebook Pixel on your website.  It’s simple, go HERE to get it set up so you can optimize your advertising and convert your visitors into buyers.

To your success…

 

You might want to read:  http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

http://firstratemarketing.com/facebook-ads-dominationthe-ultimate-guide-to-using-facebook-ads-to-get-more-leads-and-sales/

http://firstratemarketing.com/3-reasons-why-facebook-ads-are-more-effective-than-boosted-posts/

http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

 

 

3 Easy Ways You Can Lower Your Facebook Ads Budget

There are plenty of Facebook Ads marketers who are reporting conversion costs of anywhere from a few cents to a fraction of a penny. Others aren’t so lucky. In fact, most inexperienced marketers are reporting quite the opposite and are getting burned due to astronomical ad costs.

Now there are plenty of factors that come into play when talking about Facebook ad costs. But obviously, before you even get started you should have some sort of budget in mind (unless you have an unlimited supply of money).

Here are three ways you can lower your Facebook ads budget:

1. Know your target audience

Ideally, you should already have an idea of who’s going to be interested in your product or service. Whether you are a first-time entrepreneur or a battle-hardened businessman, you must know who your target audience is. Is your product geared towards women or men? Are you targeting young professionals or travelers?

Knowing your target audience will help lower your ad budget because there’s a higher probability these people are going to be interested in what you have to offer. Targeting an audience who doesn’t fit your ideal user will lead to higher ad costs because they won’t be paying your ad any attention.

2. Set a bid cap

You can set a daily or lifetime budget for your Facebook ads. But did you know you can also set a bid cap? If you didn’t know before, well now you do. A bid cap is like what the name suggests – Facebook will put a cap on your bid. So, for example, if you can only afford to pay $0.5 per click, then you can put that amount as your bid cap. Otherwise, Facebook may charge you $1 per click, or more, depending on the competition. A bid cap helps ensure you don’t go beyond your budget.

3. Don’t advertise around the holidays

During holidays, people tend to buy a lot of things online. This buying frenzy drives marketers and businesses to create Facebook ads to get buyers’ attention which in turn drives up the advertising costs for everyone. So if you don’t want to compete with many other businesses, it’s best to not advertise during peak seasons like Black Friday, Cyber Monday, Christmas, Thanksgiving, and other important holidays. There are 365 days in a year – you can always advertise before or after the buying season to help lower your ad spend.

Find out how you can DOMINATE your competition with Facebook Ads the right way.  Go HERE to find out how and to start CRUSHING your competition!

You might also want to read: http://firstratemarketing.com/3-reasons-why-facebook-ads-are-more-effective-than-boosted-posts/

http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

To your success…

3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts

If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous “Boost A Post” button because it appears on virtually all of your page’s posts. It’s quite simple to get started with boosting a post – all you have to do is just click on that button and follow the onscreen instructions. In just a few minutes you’ll have your very first Facebook ad.

However, if you want more control over the creatives you can use for your ad, as well have more campaign objectives to choose from, you should use Facebook Ads. It’s more complicated, yes, but you get far more out of Facebook Ads than just a simple boosted post.

Here are three reasons why Facebook Ads are more effective than boosted posts:

1. You’re not stuck with using a boring, old post

With boosted posts, you can only boost published posts. This means that you need to write a post first, publish it, and only then can you boost it. With Facebook ads, you have so many options to choose from – you can even create dark posts which are posts that are created specifically for ads. Dark posts don’t appear on your news feed, unlike boosted posts.

2. You have plenty of choices where you want your ad to appear

Facebook Ads allow you to post your ad not just in the news feed but also in the right column, on Instagram, on the Audience Network, and more. You have a lot of options that are just not available with boosted posts. If you boost your post, it will only appear on mobile and desktop news feeds.

3. You can’t schedule your boosted post

Though you can set an end date with your boosted post, you can’t set a start date. Once you boost your post, it will start automatically. With Facebook Ads, you can set a start and end date. This means that if you plan on being away on holiday for the next week or so, then you can schedule your ads in advance.

With that being said, boosted posts do have advantages. It’s a great way to test the waters, so to speak. You can get a taste of advertising on Facebook, but pretty soon you’d want to scale your ads. When you do, you’ll need to get up to speed with Facebook Ads and the Ads Manager.

Get the inside scoop on how you can dominate Facebook with Facebook Ads and CRUSH your competition.

Go HERE to learn how.

You might also want to read: http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

and…

http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

To your success…

Facebook Ads Domination Course

ATTENTION: Business owners, bloggers, marketers, and product owners…

“It’s Finally Here… The Ultimate Facebook Ads Domination Course Full Of Top Secret Strategies To Grow Your Profits 100x So You Can Crush Your Competition!”

Discover the methods and techniques used by the most successful Facebook Ads advertisers so you too can profit and succeed!

From: Cynthia Jordan

There are over 2 billion people who log into Facebook every single day. They share updates with their families, friends, and acquaintances.

But did you know, they also buy billions of dollars’ worth of products and services just from the ads they see on Facebook?

Would You Like To Tap Into This Billion Dollar Industry And Grow Your Business Like There’s No Tomorrow?

If you answered YES, then you definitely need to check out Facebook Ads Domination NOW. This course is made specifically for those who will answer YES to any of the questions below.

Are you sick and tired of seeing many people walk over to your competitors’ businesses while you struggle with getting 1 or 2 to walk into your store?

Are you jealous of your competitors hiring more and more people each week while you, on the other hand, are thinking about how to let go of your employees?

Are you afraid you just may have to close your business if you don’t get enough leads or potential customers next month?

Are your competitors talking endlessly about how their sales funnel is so effective it costs them less than a penny per customer?

And lastly, are you tired of seeing your competitors gloat over their Facebook ads profits?

Simply follow the step-by-step strategies in the course and you’ll be on your way to raking in huge profits!

Well, the time has come for you to take action. Don’t let your competitors laugh all the way to the bank. With Facebook Ads Domination, you can crush your competitors by stealing their customers and converting them over to your business!

We know Facebook Ads has a steep learning curve, so we made Facebook Ads Domination very easy to understand by including step-by-step screenshots to help you out.

We’re serious when we say we care about your business and we want you to succeed!

Facebook Ads Domination

The Ultimate Guide To Using Facebook Ads To Get More Leads and Sales

Here’s exactly what you’ll get inside the course:

Facebook Ads Domination Course

Here’s what you’ll discover in this course:

  • Learn exactly how Facebook Ads work and how you can set up high converting ads using the Facebook Ads Manager.
  • Find out why you can’t rely on organic Facebook traffic.
  • Uncover several techniques to take advantage of the Facebook pixel’s power and use it to grow your business.
  • Know why you need to start collecting your customer’s data now so you can re-target them later with Facebook Ads.
  • How to optimize your Facebook Ads design so your target audience will engage with your ads.
  • Understand the importance of custom audiences and lookalike audiences.
  • Discover why split testing your Facebook Ads is highly essential if you want to get higher conversions at lower ad costs.
  • Find out why a lead capture funnel is so important to your Facebook Ads success and the different strategies you can use for each stage in your funnel.
  • Learn how you can lower your Facebook Ads budget for your next campaigns.
  • Crack the code to boosting your profits and putting your advertising on autopilot with Facebook Dynamic Ads!
  • And so much more!

It is separated into the following 10 sections for ease or learning.

  • Guide 1: How To Get Started With Facebook Ads
  • Guide 2: Getting To Know The Facebook Ads Manager
  • Guide 3: Facebook Ads VS. Boosted Posts
  • Guide 4: How To Optimize Your Facebook Ad design
  • Guide 5: Gain Maximum Exposure Using Custom Targeted Audiences
  • Guide 6: How To Use Retarget Marketing With Facebook
  • Guide 7: Split Testing Your Facebook Ads For Optimum Performance
  • Guide 8: Boost Your Profits With Facebook Dynamic Ads
  • Guide 9: How To Lower Your Overall Facebook Ad Budget
  • Guide 10: How To Create A Facebook Lead Capture Funnel

Are You Ready To Profit And Grow Your Business With Facebook Ads?

You’ll benefit so much just by going through this course.

Here are some of the powerful benefits you’ll gain just by gaining access to Facebook Ads Domination:

  • You’ll learn why millions of advertisers love Facebook Ads.
  • You’ll find the quickest way to grow your business with different Facebook Ads strategies.
  • You’ll know the different ad campaign objectives you can use to best target your audience no matter where they are in the sales cycle!
  • You’ll learn the best techniques to optimize your Facebook Ads to get higher conversions at low costs.
  • You’ll know why you MUST re-target people who have interacted with your business online or offline.
  • You’ll see why split testing your Facebook adverts is essential if you want to save both time and money in the long run.
  • You’ll discover why good design matters in Facebook Ads and learn some tips and tricks for creating eye-catching designs.
  • You’ll fast-track your way to success using highly profitable Facebook Ads techniques!

SPECIAL BONUSES FOR TAKING ACTION!

FAST-ACTION BONUS #1:
Point-By-Point Checklist

 

You’ll also get this handy checklist so that you can check off each point.

It is like a summary of the entire guide but in actionable, bite-sized points so that you can successfully get through the course.

FAST-ACTION BONUS #2:
Resource Cheat Sheet

You’ll also get access to a Rolodex of top sites, blogs, forums, tools, apps and services to get you even further.

Inside you’ll find:

  • Top blogs and forums
  • Top tools
  • Top tips and how to’s
  • + more!

FAST-ACTION BONUS #3:
Mind Map

A quick glance over this mind map and you’ll get an instant refresher of all the major points and action steps from the main guide.

Does that sound good or what!

How Can I Use This Powerful Product Right Now?

You can own Facebook Ads Domination together with all the bonuses for a mere $10.00 .

That is a truly incredible deal!

Did I mention this eBook is only $10.00? It’s definitely a point worth repeating. You will be hard-pressed to find a more valuable resource.

I’m delighted to have the chance to share this powerful guide with you.

Again, you will receive the comprehensive and valuable insights for only $10.00 .

Please click the Add To Cart button right now and take ownership of this valuable eBook TODAY!  But before you do, opt-in with your best email so I’ll know where to send it should you decide to purchase.  Don’t worry, your email information is safe and will not be shared.  I hate spam just like you do.



Get Instant Access Right Now!

Yes! I want instant access to Facebook Ads Domination which includes the following:

  • The Main Course
  • FAST-ACTION BONUS #1: Checklist
  • FAST-ACTION BONUS #2: Resource Cheat Sheet
  • FAST-ACTION BONUS #3: Mind Map

Regular Price: $27.00

Today Only: $10.00!

Get started on the course today!

 

To Your Success,

Cynthia Jordan

P.S. Buying this course will allow you to grow and change your business direction for the better. You’ll know how to navigate the complex Facebook Ads Manager interface so you can create wildly successful adverts in no time at all.

P.P.S. You’ll never find another step-by-step guide like Facebook Ads Domination. This guide will not only educate you on different strategies to succeed on Facebook but will also quite literally hold your hand while you grow from being a fledgling Facebook advertiser to a master!

 

Home Office Set-Up: 5 Things To Consider

When you set up your home office for the first time there are 5 simple things you should take into consideration. You must take into consideration your  space, quiet, lighting, office tools and security.  Implementing these 5 things can make your office more enjoyable and help you work more efficiently.

A home office can be a space where you work full time, pay your bills, or finish the work from the office outside your home. No matter how you use your home office it has to function in the same way. Below is a brief description of the 5 most important things to consider when setting up your office.

1.  Space

Space is very important in the sense that the amount of space we have to work in can create certain feelings and emotions that can affect the way we work. If you have ever worked in a small office cuticle for any number of times, Office Deskyou have probably felt caged or cramped at least once. Feeling cramped can impede your work by distracting you from the task at hand. For most of us, we enjoy enough space to stretch our arms out in front, out to the side and of course above our heads. You need space to move from your desk to the filing cabinet or bookshelf. You don’t have to have a spacious cathedral like room to work in, but definitely enough space to be comfortable in.

2.  Quiet

Your office should be a peaceful area where there are little to no distractions. You wouldn’t want your office next to your child’s bedroom, where they are crying or blasting their favorite music.  If your office space is to be used for work, you need quiet for concentration and focus that will allow you to complete your tasks effectively and efficiently.  If you have a choice, try putting your office in the room furthest from the room(s) that would bring the most distractions.

3.  Lighting

Lighting can be seriously important for your morale and for the health of your Desk Lampeyes. Poor lighting can cause blurred vision and serious headaches. If you are forced to squint or sit absurdly close to your screen due to the level of light, then it’s time you invest in a desk lamp. If you prefer natural light, then set-up your office space near a window, plus looking outside the window could put you in a more relaxed mood while working.

4.  Office Equipment

If there is one piece of office equipment to invest in, it’s a comfortable ergonomic office chair.  So many people suffer from back and leg pains due to sitting in a poorly constructed office chair. You want to have a cushion seat for Ergonomic Office Chairyour bottom, proper support for your upper and lower back and the arms.  You will need an office chair that can be raised and lowered to adjust to the comfort of your legs.  Purchasing a comfortable office chair can make hours in the office much more comfortable. And when you are done working for the day, you can leave the office behind instead of taking the pains with you.  Make sure you invest in the right computer or laptop for your business needs.  Please refer to my previous post:  http://firstratemarketing.com/acer-a-high-quality-laptop-for-your-business-needs/

Wireless OfficeJet All-In-OneAlso, invest in a good Wireless Office Jet All-In-One machine that will fax, copy and scan.  Now, if you choose not to invest in an OfficeJet, you can choose a virtual fax machine and eFax online.  eFaxing does eliminate the headache and expense of OfficeJet repairs (or replacement), paper for the machine, ink cartridges, etc.  I think you get the picture.  You can reference my previous post:  http://firstratemarketing.com/efax-your-documents-dump-your-fax-machine/

When running a home office business, you want to be extra cautious of your home safety and security.  You want to take the necessary steps to protect yourself, of course, as well as your office equipment, the equipment needed to effectively operate your business.  Don’t forget to speak to you insurance Computer Security Softwareagent to get extra coverage on your valuable office equipment. In addition, you would want to invest in a really good software security package for your computer.  It’s important that you protect your customer’s private and sensitive information if stored on your computer and the proper security software should take of that.

If you pay attention to these 5 areas when setting up your home office, you will save yourself a lot of stress and frustration.  If you feel comfortable and happy when you walk into your home office, you will work more effectively and efficiently.

To your success…

 

Google Adsense – The Easiest Way To Make Money Online

Google AdSense has provided website owners a simple way to make money online. Just copy and paste a simple piece of code into your website and you can be making money within 5 minutes. No wages for salespersons, no dealing with advertisers, no hassles. However, there is a big difference between making a couple of cents per day and retiring on your own private yacht in the Caribbean. There is more to do than simply plugging your advertisements into any section of your website, sitting back, and hoping the checks will start filling up your mailbox.

Here are a few tips to get better earnings with Google AdSense:

1. Don’t Make Your AdSense Ads Look Like Ads

People are so “banner blind” now that they’ll skim right over your AdSense ads if you make them look too much like actual ads. By removing the background and the border of your ads and making them blend in with your own site’s background, it will help your sales tremendously!

2. Don’t Click Your Own AdSense Links

It may be tempting to earn that potential .03 for yourself but in the long run it’s not worth it! Google has ways to detect “click fraud” and you WILL get caught and you’ll forfeit all of your earnings.

3. Put Your AdSense Ads Close To Your Content

Don’t put your content way up at the top and then put your AdSense ads way down at the bottom. You won’t get very many click-thrus. Make sure your website content is actually integrated with your ads.

4.  Adapt The Fonts

Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.  Also, match the colors when changing the fonts, which should also match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the ad blocks should also be the same color. Again, this helps the advertisements appear to be a natural part of your website.

5. Have Relevant Keywords On Your Site

If your site is about “website traffic” and you just keep mentioning the word “traffic” by itself, your Google AdSense ads may display ads for rush hour traffic, or traffic jams. Which has nothing to do with your website. Keep your ads relevant by giving your content good, thorough keywords.

Some clicks are worth higher than others depending on the “keyword” that the ad is targeting. What does this mean? Google AdSense are “content  based” ads, meaning that they display the links for people to click on based on the content of your website.

For example, if you have a website about “tennis” then the ads Google AdSense display will be all about tennis. So if the text on your site that Google is basing their ads on is for “tennis balls”, then the keyword phrase “tennis balls” may be paying higher per click than “tennis racket”.

6.  Help The AdSense Robot

A picture says a thousand words but to a robot/spider that is crawling your pages a picture says very little about what the content is about. If your site contains a lot of pictures then do yourself, your visitor, and the AdSense bot a favor and add some text to let everyone know what the image is about. This way the AdSense advertisements will be more targeted to what your site/page is all about and the user won’t see unrelated advertisements within your website.

5.  Increase Your Website Traffic

Seems like another obvious one, but so many good websites exist that aren’t reaching their potential target market. Optimize your website to gain better search engine rankings, participate in forums that are related to your website, submit your website to industry related directories, and get the word out there in any way that you can think of to help drive targeted visitors to your website. Remember that the internet is an amazingly powerful medium to facilitate word-of-mouth. The effort you put into promoting your site will be rewarded by satisfied visitors/customers spreading the word about your website. However, make sure that you have a quality website/product/service or the opposite can happen just as quick.

By incorporating the above tips you should improve your Adsense earnings. I’m not telling you that by using these tips that you’ll be retiring on your yacht with a Pina Colada in hand so don’t quit your day job!  If you follow the advice above it will get you on your way to improving your click-thru-rates, your website design, and the experience for your visitor. Probably the most important thing that these tips help you with is to encourage you to test and experiment with Adsense and not just assume that whatever style you use and wherever you put it in is the right place.

To your success…

 

 

Shopify vs. WooCommerce You Choose

There are dozens of popular e-commerce platforms out there, and it can be
tricky to choose between them. With so many out there, which one is the
right one for you?  In this post, I will do a short overview of two very popular e-commerce platforms used by many:  Shopify and WooCommerce.Shopify e-commerce shopping

Of course, you probably know by know that Shopify is indeed my favorite.  Stay with me for a moment and I’ll explain why.

Yes, there are LOTS of other platforms out there, and you are free to choose or research the others if you prefer, but Shopify and WooCommerce have the most support, the right themes, and plugins to meet your e-commerce needs.

So which one would you choose?

Shopify – PROS

If you’re a beginner in e-commerce, I recommend that you use Shopify.

The Shopify platform does not require you to have a separate hosting account, install any scripts, or do any kind of major administrative tasks.  Shopify is extremely easy to use. The back-end is modeled after WordPress and so it has much the same look and feel. You can easily figure out how to add products, how to enable or disable features of your store, how to set up payment Shopify e-commerce shoppingoptions and many other useful features. This is probably one of the main strengths.

It also has some interesting plugins that let you source products from
AliExpress, which can make it very simple to set up a drop shipping business.
That means you don’t have to store products, rent warehouse space, or concern yourself with packing and shipping.

You can customize the look of your Shopify site using the free themes that come with your membership. This is useful because not every e-commerce platform offers that to you.  And there are some that require an additional one-time payment to use because they are made by individual creators, and not Shopify.

Shopify takes care of a lot of details if you choose to take advantage of their platforms. For example, Shopify has payment gateways already integrated into the backend that you can set up on your store. There are also shipping options available, to make it easy for you to print a label and ship.

Shopify has a lot of help information in an app store to allow you to add even more features to your site. Some e-commerce platforms have a very noticeable lack of documentation but not with Shopify. They have a manual that is extremely comprehensive plus additional documentation and live support.

And lastly (but not least) Shopify is competitively priced. The prices that they charge for the various packages are comparable with other shopping platforms.

Shopify  –  CONS

The only real disadvantage that Shopify has as an e-commerce platform is the pricing, which was also included as an advantage. The reason that it is also included here is simply because there are e-commerce platforms out there that charge nothing (like WooEcommerce…so you think).  With Shopify you do end up paying credit card processing fees, app fees, and of course the monthly fee which can range between $29 and $179 a month. However, for the functionality that you get, the price is still extremely fair. With the $29 a Shopify e-commerce shoppingmonth store and even with paying credit card processing fees you’ll still have a great potential to make a profit.

Shopify knows that you want to make a good informed decision, so they are giving you an opportunity to start your online store with Shopify for FREE…no credit card required.  This is a trial opportunity so you can take Shopify on a test drive…try it before you commit to the $29 per month basic version or an upgrade if you choose.  Personally, I recommend that you start with the basic version and as you begin to bring in the profits (and you will),  upgrade to the next level.

WooCommerce  –  PROS

WooCommerce, by contrast, is free.  It’s slightly more complex to use,
because you do need your own hosting account, and you do need to install
WordPress, because WooCommerce is a plugin for WordPress. But there’s
plenty of documentation to walk you step-by-step through the process.

You also have plenty of themes available. There are lots of free
themes to choose from, as well as additional paid themes if you prefer.  They also have pretty much any plugin you could ever need for different types of functionalities, but you’ll have to pay for most of them.

If you are already well-versed in using hosting companies and WordPress, WooCommerce might be your best option.

WooCommerce  –  CONS

What WooCommerce has going for it is that it works with WordPress, which is one of the leading content management systems in the world. WooCommerce is useless if you are not a WordPress user. It is tightly linked with WordPress and cannot be used without it.  I know a lot of people who do not like WordPress…and if you don’t like WordPress, then WooCommerce is not for you.

WooCommerce is not e-commerce ready, instead you need (or eventually will need) a WooCommerce expert to help build your e-commerce store.

WooCommerce slows down when the scale of operations increases. It isn’t capable of handling large databases. So, think about how big you want your e-commerce store to be before opting for WordPress to build it.

Let’s Summarize…

WooCommerce will save you money in the short run, but Shopify is best
for beginners.  All of the hosting is done for you, and so much more.  All you have to do is fill your store up with your products.  Just like the commercials on TV, if you want a “set-it-and-forget-it” platform, then Shopify is the better choice.  Try Shopify for FREE.  That means you can have your e-commerce store up and running and not pay a dime.  Check it out for yourself!

To your success…

You may also like:  http://firstratemarketing.com/how-to-start-an-ecommerce-business-using-shopify/

Acer – A High Quality Laptop For Your Business Needs

Acer laptops are considered to be one of the best laptops for professional and business use.  Yes, there are plenty of other laptops that also fall within this category, but I want to focus on the Acer brand simply because most people tend to focus on HP, Dell…you know, those guys.  I’d like to assist you in your decision making, or at least bring awareness to the Acer brand.

Acer is  one of the most successful PC companies in the world. They are established in over a hundred countries and have a solid reputation of offering customers reliable and up-to-date technological services at very reasonable prices.

Among their products is Acer laptops, which are useful for both the home business (or personal) user that has space constraints and the business user who desires mobility and high functional features.

In this post, I am choosing not to got into great detail about each one of these Acer Series because there are no many laptops with it’s own unique quality.  However, I will give you a brief overview of qualities that are shared among each laptop within it’s perspective series.  Click the link next to each series if you want more details.

Let’s explore a few (and there are many) of Acer’s laptop series.

1.  Acer TravelMate Series

The TravelMate B are portable laptops that look great and are great for Acer TravelMate B Laptopproductivity.  It’s aimed at both business and consumer users. It has a quad-core Intel Celeron processor and weighs less than three pounds. It’s a good choice if you don’t want to spend a lot of money, but you still need a traditional Windows laptop with a little more features, like a touch screen.

TravelMate PAcer Travelmate P Laptop are Full-featured business laptops that deliver superior performance, manageability and security features. It’s considered to be the business laptop for serious work.

 

 

The TravelMate X comes with a DDR4 and Acer TravelMateX LaptopSSD for optimal performance.  You get a 14 inch 1080 HD clear view screen, a backlit keyboard and a much wider touch pad.

2.  Acer Swift Series: 1, 3, 5, and 7

The Acer Swift Series are ultra-thin, yet sturdy aluminum body, stylish laptops Acer Swift3 Laptopwith a touch of class.  I love the way these laptops look, but more importantly, I love the power and efficiency it provides every time.  This is a wonderful laptop that has a great HD 1080 display.  It’s quiet and has unique fingerprint reading.  Imagine not having to login in with your password each and every time!  It has a really nice keyboard with super fast booting and get this…9 hours of battery life!

3.  Acer Aspire Series

From everyday computing to a tough professional workload, experience a new Acer Aspire Laptoplevel of design and performance options.  All the Acer laptops that falls into the Aspire Series are specifically designed to provide different applications and price range.  These Acer laptops are also affordable with excellent components for the price. It has a full HD display, lots of storage and a long battery life.

4.  Acer  Chromebook Series: Spin 11,  Tab 10

The Acer Chromebook Series are all 100% aluminum alloy, sleek, thin design, strong, durable. These Acer Chromebook Laptopchromebooks have large screens, your choice of HD or full HD resolution, low reflection with anti-glare screen.  That makes it easier on the eyes prompting greater productivity.  It can give you up to 12 hours of battery life too!  Quick booting, loaded with thousands of apps with built-in virus protection.

5.  Acer Switch Series: 3, 5, 7, and Alpha 12

The Acer Switch Series are the perfect blend of laptop and tablet combined with endless possibilities.  They are called “2 in 1” because it’s a tablet and can Acer Switch Laptopmorph into a functional laptop, complete with stylus.  These laptops are for the budget conscious who want consistent performance.   In my opinion, these laptops are on the higher end of “basic.”  It’s pretty much what you can expect from a tablet computer.

Whatever your decision might be, make sure you research exactly what you need in a laptop.  Are you looking at mobility, longevity, the cool features, 1080 HD, detachable keyboard, loads of memory, touch screen, etc?  Whatever your business needs are, I’m certain you will find the perfect match with Acer laptops.

To your success…

 

 

Set Your Marketing Goals In 10 Simple Steps

Last year you declared that it was THE year to grow your business. You may even have made a to-do list that included things like “Make more money,” “Find new clients,” etc.  This time, you said you would make a list of your marketing goals and stick to it.  But despite creating your trusty list, life got in the way, so you’re no closer to meeting your goal now than you were this time last year.

In fact, just thinking about what you didn’t accomplish makes you a little uncomfortable and disappointed. You might even have talked yourself into thinking that you simply can’t find the time to start working on your marketing  goals, with all the last-minute client challenges, employee issues and hurried attempts to do any sort of marketing at all.

Here is a simple, yet helpful method to plan for your own success.

1. Think about where you would like to be in 3 years.

I suggest 3 years because it’s a reasonable amount of time in which to expect fairly large changes to take place — such as achieving nationally known status The 1-Page Marketing Planas an expert in your field, a substantial increase in your net earnings or simply finding a better clientele that doesn’t stress you out. Many of your goals may take a while to achieve, above and beyond a mere 12 months. So think long and hard about what you would like to achieve, first and foremost.

2. Why do you want to achieve those goals?

What is your motivation? Because you really want to make them happen, or because you think you should achieve them?

Now is not the time to say “I should have.”  Instead, ensure that every marketing goal on your list is motivated by the right goals, namely that you want to see them come true because they are ideal for your skill set and key strengths.

What’s key here is to rule out goals that you have set for yourself that actually aren’t in line with your value system and dreams. It’s time to concentrate on what YOU want! This will save you many hours of time and frustration.

3. Make sure you’re aiming for goals that are high enough!

Many of my clients initially have a tendency to sell themselves short; only after discussing their potential do they see what they can truly achieve.

It’s also important to ask yourself if you are simply planning not to fail. No, you don’t want to take risks that will undermine you if they fail, but you do need to take calculated risks that stretch you to new heights.

4. What will it take to get you there?

You want to consider the steps that will get you to each of your goals.  For example, if you are currently making $45,000 a year and hope to achieve Marketing Plans Bookmore than $1 million in business in 3 years, you have to determine the changes you will make in your business model as a whole that will allow you to do so.  Consider this book to help you reach your marketing goals.

You might need to:

⇒ Hire more employees to handle the increased business.

⇒ Stop trading hours for money (or as many hours for money) by starting to help groups of clients rather than individuals and/or branch out into information publishing.

⇒ Begin recruiting clients in ways that reach out to large quantities of targeted prospects rather than focusing on less time and cost effective marketing methods.

⇒ Expand your reach outside your local area.

⇒ Get to know people that can help you reach your goals

⇒ Start weeding out the clients you don’t enjoy working with and concentrating on the ones you do, who typically bring in more for you while requiring less hand holding.

⇒ Spell out the steps that you will need to make in order to move ahead, along with the amount of time it will take for you to achieve them.

5. Which skills do you need to gain in order to achieve those goals?

If you want to make more money with your business with a minimum of expense, I highly recommend that you do the following:

⇒ Establish a clearly defined brand for your business, which you can use from this point forward as the foundation for literally all of your business decisions.

⇒ Improve your content writing skills. Learning how to write effective sales copy is one of the very best ways to save yourself time and expense on your promotions. That’s true whether you gain expert-level content writing skills or outsource all of your content work in the future. Just knowing what to look out for is a tremendous help.

⇒ Learn the ins and outs of direct marketing. This will allow you to reach a wider audience, and you will learn the nuances of sales psychology that cause your prospects to act quickly. (Don’t worry — you don’t have to use cheesy hard-sell tactics, but you do need to learn how to motivate people to take action.)

⇒ You’ll need to learn how to manage staff, potentially handle more complex tax requirements for payroll purposes and other non-marketing related concepts that will directly result from your marketing decisions.

⇒ Make sure to list all skills that you need to improve upon.

6. Assess which goals are realistic to achieve.

What is viable? What isn’t? If you need to learn a lot of new skills, how much time can you realistically plan to dedicate to doing so? Do you have the financial ability to afford the training?

Secondly, are any of your goals contradictory? For example, if you wish to raise your income by selling more personal services and want to make 6 figures, will you be able to raise your rate enough in your market to realistically accomplish this?

Then, and only then, you’ll be ready to …

7. Create a 1-year plan.

I started with the longer-term marketing plan because it helps you visualize the things that you truly want to achieve and allows you to see the significant gains you can make with concerted effort. However, you need to build some interim steps in the process, 1 year at a time. At this point you want to outline the goals that you would like to achieve in that 1-year period.

8. Map out the steps that would allow you to achieve those goals.

For instance, if your marketing goal is to gain 12 new clients this year, what will it take to reach them?

Be very specific about what you plan to do at what point during the year — along with how you plan to find the time to achieve them. It might mean hiring a virtual assistant, getting help from a marketing professional, and/or sending out mailings to clients and prospects on a monthly basis.

9. Add the steps in your 1-year plan to your calendar.

Make sure to add an appointment to your calendar for each of the major milestones in your plan, and then commit to keeping them. If you let one slide, immediately reschedule it. If you’re not committed to your own success, you can’t expect to make progress.

10. Assess where you are once a month, and adjust your schedule accordingly.

There’s no sense beating yourself up if you suffer a minor setback; just find a way to get back on schedule the following month.

We all have professional and personal challenges that get in the way of progress from time to time — illness, family matters, etc. Forgive yourself for serious matters that you cannot plan for; it happens to the best of us. If you suffer serious setbacks, it might be time to reassess what is feasible to accomplish in the near future.

If you do end up reworking your set of marketing goals, go through these steps once again to ensure that you aren’t setting yourself up for failure. Every successful business owner I’ve ever known (and frankly, every successful person I’ve ever known) has understood the value of putting yourself in a position to succeed!

To your success…

 

How to Double Your Sales Overnight – A Internet Marketing Secret

What if you could double your sales overnight by applying just one Internet marketing secret?

One of the greatest secrets of direct marketing is that it is scientific. With many forms of advertising, you cannot tell which ad or marketing campaign produced the results. But smart direct marketers know exactly which ad or sales letter produced what results because the results are tracked and measured.

Direct marketers have a secret they have been using to double their income – or more – for a hundred years. And when this marketing secret is combined with the power and speed of Internet marketing, the results can be phenomenal. It is not an exaggeration to say that you could potentially double your sales overnight with this one Internet marketing secret.

What’s the secret? Split Testing also known as A/B Testing. This is done by using a “key” to associate a sale with the ad or sales letter that produced the Conversion Fanatic A/B Testing Book by Justin Christiansonsale so that you can measure the results. In a print ad, you might provide a phone number with an extension. The extension is actually the key. You would have two ads or sales letters, each with a different key, and would then track the results using their respective keys.

Internet marketers typically use Customer Relationship Management (CRM) to track their sales.

For accurate results, you need a test that is big enough that you can rely on based on your statistics. For example, with a direct mail sales letter this is generally considered to be a mailing of at least 1000. Internet marketers can substitute 1000 page views. Either way, once you know what results you can consistently expect from an ad or sales letter, it becomes what direct marketers call your “control.” You always need to have one control that produces known results. Then you can test other versions against the control to see if you can consistently beat the results of that control.

Suppose you have a sales letter that consistently produces an average of 10 sales for every 1000 times the page is viewed. This is a 1% response, a figure that is often cited as average for a direct response sales letter.

Now you need to test one variable at a time to see if you can increase the percentage of sales. For example, you may want to test the sales letter with a different headline, a different graphic, a different price, different bonuses, different text, etc. But always only test one variable at a time. Generally, the headline is considered to be the most important element to test first.

What you want to determine is whether any change in a single variable will consistently produce a higher response. The payoff can be quite significant. Imagine if a different headline was determined to produce a 2% response. That doesn’t sound like much of a change – only 1% more. But this would double your sales! Instead of making 10 sales out of a thousand, you would be making 20 sales.

This is a very realistic scenario, so you always want to test against your control. The better your control, the more tests will fail to beat it. But once you find a sales letter that consistently beats the control, then you make it the new control and continue with testing another variation of the headline or a different variable. Perhaps you might next test whether the color of the headline makes a difference. Suppose that changing the color of the headline resulted in another 1% increase in sales to a 3% response rate. This would be another 50% increase in sales and would be triple the number of sales averaged from the original sales letter!

It is very easy to be complacent with a working sales letter and not test further, but this can be a costly mistake. Any change in a variable could result in higher profits. For example, suppose that you determined that you consistently had a 1% response rate when selling your product for $97 but a 2% response rate when selling the product for $67. For every 1000 page views, you would make $970 at $97 per sale but $1340 at $67 per sale.

Always track your response rate, always keep split testing against your control looking for a new control, and always consider the bottom line – your net profit. Many tests will fail – they will not beat your control. But once you have a successful test that consistently beats your control, you will likely have significantly increased your income.

Without split testing, you will never know how much money you are losing. But with this Internet marketing secret, you can potentially double your sales overnight.

To your success…

http://firstratemarketing.com/targeted-qualified-leads-are-the-lifeblood-of-any-business/