Home Office Set-Up: 5 Things To Consider

When you set up your home office for the first time there are 5 simple things you should take into consideration. You must take into consideration your  space, quiet, lighting, office tools and security.  Implementing these 5 things can make your office more enjoyable and help you work more efficiently.

A home office can be a space where you work full time, pay your bills, or finish the work from the office outside your home. No matter how you use your home office it has to function in the same way. Below is a brief description of the 5 most important things to consider when setting up your office.

1.  Space

Space is very important in the sense that the amount of space we have to work in can create certain feelings and emotions that can affect the way we work. If you have ever worked in a small office cuticle for any number of times, Office Deskyou have probably felt caged or cramped at least once. Feeling cramped can impede your work by distracting you from the task at hand. For most of us, we enjoy enough space to stretch our arms out in front, out to the side and of course above our heads. You need space to move from your desk to the filing cabinet or bookshelf. You don’t have to have a spacious cathedral like room to work in, but definitely enough space to be comfortable in.

2.  Quiet

Your office should be a peaceful area where there are little to no distractions. You wouldn’t want your office next to your child’s bedroom, where they are crying or blasting their favorite music.  If your office space is to be used for work, you need quiet for concentration and focus that will allow you to complete your tasks effectively and efficiently.  If you have a choice, try putting your office in the room furthest from the room(s) that would bring the most distractions.

3.  Lighting

Lighting can be seriously important for your morale and for the health of your Desk Lampeyes. Poor lighting can cause blurred vision and serious headaches. If you are forced to squint or sit absurdly close to your screen due to the level of light, then it’s time you invest in a desk lamp. If you prefer natural light, then set-up your office space near a window, plus looking outside the window could put you in a more relaxed mood while working.

4.  Office Equipment

If there is one piece of office equipment to invest in, it’s a comfortable ergonomic office chair.  So many people suffer from back and leg pains due to sitting in a poorly constructed office chair. You want to have a cushion seat for Ergonomic Office Chairyour bottom, proper support for your upper and lower back and the arms.  You will need an office chair that can be raised and lowered to adjust to the comfort of your legs.  Purchasing a comfortable office chair can make hours in the office much more comfortable. And when you are done working for the day, you can leave the office behind instead of taking the pains with you.  Make sure you invest in the right computer or laptop for your business needs.  Please refer to my previous post:  http://firstratemarketing.com/acer-a-high-quality-laptop-for-your-business-needs/

Wireless OfficeJet All-In-OneAlso, invest in a good Wireless Office Jet All-In-One machine that will fax, copy and scan.  Now, if you choose not to invest in an OfficeJet, you can choose a virtual fax machine and eFax online.  eFaxing does eliminate the headache and expense of OfficeJet repairs (or replacement), paper for the machine, ink cartridges, etc.  I think you get the picture.  You can reference my previous post:  http://firstratemarketing.com/efax-your-documents-dump-your-fax-machine/

When running a home office business, you want to be extra cautious of your home safety and security.  You want to take the necessary steps to protect yourself, of course, as well as your office equipment, the equipment needed to effectively operate your business.  Don’t forget to speak to you insurance Computer Security Softwareagent to get extra coverage on your valuable office equipment. In addition, you would want to invest in a really good software security package for your computer.  It’s important that you protect your customer’s private and sensitive information if stored on your computer and the proper security software should take of that.

If you pay attention to these 5 areas when setting up your home office, you will save yourself a lot of stress and frustration.  If you feel comfortable and happy when you walk into your home office, you will work more effectively and efficiently.

To your success…

 

How To Market Your Shopify Store

Alright, let’s say for a moment that you already have your online Shopify store set up and ready to take orders. Ideally, you’ve already tested the ordering process to make sure your payment processors are working correctly, and that orders go through.

What’s next?

Marketing your Shopify store of course!  It’s time to get your product or service in front of your targeted audience.

Oh, and by the way, take advantage of Shopify’s offer to get your store online and fully functioning for FREE!  This is a limited time offer so don’t procrastinate!

There are many ways to market your Shopify store, but your method of choice will depend on your specific market.

Generally, I find that social media is the clear winner when it comes to
marketing most online stores. This is especially true if your market’s
demographic is under the age of 40, but you can still reach people of all ages via social media.

Facebook has the widest range of demographics available. You can market for free on Facebook with a page or group, or you can use paid ads to reach
even more people.

Pinterest and Instagram are both great for selling products, because theyPinterest Mobile Marketing
are highly visual platforms, which allows you to really show off your items in a way other platforms can’t easily match. Visual platforms are perfect for any Shopify store.  Case in point, when a potential customer comes to your store, they will see the photos of your products.  Make sure your pictures are vivid, high quality pictures that your potential customers can’t resist clicking on.  We’ll talk more about photos later in the post.

If you’re not using Pinterest for your Shopify marketing, here are a few tips to get you started:

Use Coupons

Pinterest users love coupons and they love the exclusivity that comes from discovering something on Pinterest and then being able to save money on it. Special Offer CouponYou can use third-party sites like Groupon to set up deals, as well as applications like Wishpond. Then, you can create a coupon board on your Pinterest page that people can check often.

SEO

Many people use Pinterest for their business with no regard to optimizing their Pinterest page, pins or boards for search engines. Always use good SEO practices with Pinterest.

Run Contests

If you want to make your Pinterest follows take note and increase the traffic to your Shopify store then you want to run contests regularly. Contests are exciting and they end up being shared a lot more often. Contests can Contestintroduce you to a whole new audience on Pinterest. You can either host the contests on your own Shopify site or you can host them on Pinterest and drive traffic to your site.  Wishpond  also works well for contests.

Use Rich Pins

Rich pins are something relatively new to Pinterest. Rich pins allow you to pin recipe pins, movie pins and pins on a specific product, which is what you want. You are allowed to update price, product availability and more, plus there is more content for the search engines to find, which means more traffic. Rich pins can be used to showcase special products that you are currently trying to promote or you can use them for your products whenever you post them. This will allow you to get traffic to Pinterest and send it straight to your store.

Now, if you’re not using Instagram for your Shopify marketing, here are a few tips to get you started:

Sign-up With Facebook

This is the most easiest and quickest way to set up your Instagram account. It will automatically allow you to follow your friends that are already on Facebook MarketingInstagram and in turn they will follow you too. Your friends and family will be the first followers on Instagram which will help boost your profile and get you ready for the main deal.

Post Quality Photos

The most important thing on Instagram is the quality of your photos. Having quality photos on Instagram will help you get more likes, comments, and more followers.

Like Other Photos

Is like your first day in school, no one knows you and the only way people will start interacting with you is by you taking the first step to say hello or Like Icon Buttonintroduce yourself to them. When you like other people photos, those people visit your profile and decide to follow and also like your photos. This is how you start growing your network on Instagram

Follow Others

This is the fastest way to grow your followers on Instagram. When you follow others they follow you back creates a connection between the both of you. Follow Us On Instagram This helps increase your followers and likes on photos you have on your profile.  Simple rule:  Follow others to get more followers.

Comment On Other Photos

This method takes more time and work but it surely pays off. When you comment on other people’s photos, you increase the chance of them following you and liking your photos too. Just take some time out of your social media marketing timetable and comment on other people photos to increase your followers.

Another really good way to market your Shopify online store  is also part of social media, called influencer marketing.

Here’s how it works…

⇒  Contact people who have a following in your niche on social media,  YouTube, blogs, etc.

⇒  You pay them a fee, and they create posts or videos about your store and your products.

Influencers already have a reputation in their field, they have the potential to really get you a lot of sales if you use sound marketing practices!

Don’t forget PPC advertising like Google and Bing. They make it really simple
to target by keyword, which is perfect for finding buyers. Just be sure to
use words like “buy” and “price” in your keywords, and use NEGATIVE keywords like “free” to keep from spending money for traffic that won’t buy.

Try some of these helpful tips and hints to help you market your Shopify store online.  Market with confidence and with a great expectation in return.

To your success…

 

You may also like:

http://firstratemarketing.com/how-to-start-an-ecommerce-business-using-shopify/

http://firstratemarketing.com/shopify-vs-woocommerce-you-choose/

 

 

 

Google AdSense Best Ad Placement

My first post on Google AdSense gave you a brief overview of how it works along with a few tips on how to adjust your ads to increase your income.  If you haven’t read that post here it is:  http://firstratemarketing.com/google-adsense-the-easiest-way-to-make-money-online/

Now, I take it that you’ve decided  to use Google AdSense ads on your website or blog…right?  Great decision!  Now that you’ve made an informed decision, you need to consider where to place the ads on your pages. Much like real estate, it is all about location, location, location.  Oh, and you may want to get the AdSense Secrets book because it gives it to you straight from the hip!

First off, you will not make $500,000 a year with Google AdSense if you have one site with 30 pages and 30 people visiting it a day. The people offering eBooks and memberships to that end are full of stuff. Google AdSense is a program that produces over time or if you have a lot of visitors or sites.

Now that I have burst your bubble, (and I didn’t mean to…sorry) let me offer you some advice on ways to do well with Google AdSense.

Best Placement of Google AdSense Ads…Location, Location, Location!

The single most critical step to making money with AdSense is the location of the ads. Most people put them down the right column or up at the top. This approach is dead wrong because of something known as “ad blindness”. Ad blindness occurs when you look at the same format over and over.  In the case of the internet, most people unconsciously filter out the ads on the top, right column and bottom of a page. After looking at hundreds of sites and results on search engines, they know those listings are advertisements.

Google AdSense Ad Blindness

The best way to avoid ad blindness is to put the ads in unexpected places. In this case, you want to place them between the paragraphs of text on your site. Few sites do this, which is pretty surprising. This placement is perfect for maximizing clicks because it is in the natural flow of the text. Readers will inevitably read the text ads and click anything they might be interested in. This conclusion is also supported by the fact that people do not read the entire article or page on a site. They usually only make it through 50 to 80 percent because they find out what they want. If you place ads at the bottom of the page, they are never going to see them.

Choose Your AdSense  Ad Type And Color Wisely

The second biggest issue is the type and color of the ads. First, try to stick to text link ads whenever possible. Nobody clicks banners because they are worried about getting caught in popup hell. I know this all to well!!!  As to color, some believe your ads should stand out while others believe they should blend in. Personally, I am with the blend in group. I try to make my ads blend into the overall color of the site and it seems to work very well.

Adding AdSense to your site is simple, but should be done with some thought. Avoid the top, bottom and right column of the pages. Try to place the java script in between paragraphs of text and experiment with different colors to see how it does. Ultimately, you will find a solution that returns solid click-thru rates and generates revenues month after month, year after year.

To your success…

 

Google Adsense – The Easiest Way To Make Money Online

Google AdSense has provided website owners a simple way to make money online. Just copy and paste a simple piece of code into your website and you can be making money within 5 minutes. No wages for salespersons, no dealing with advertisers, no hassles. However, there is a big difference between making a couple of cents per day and retiring on your own private yacht in the Caribbean. There is more to do than simply plugging your advertisements into any section of your website, sitting back, and hoping the checks will start filling up your mailbox.

Here are a few tips to get better earnings with Google AdSense:

1. Don’t Make Your AdSense Ads Look Like Ads

People are so “banner blind” now that they’ll skim right over your AdSense ads if you make them look too much like actual ads. By removing the background and the border of your ads and making them blend in with your own site’s background, it will help your sales tremendously!

2. Don’t Click Your Own AdSense Links

It may be tempting to earn that potential .03 for yourself but in the long run it’s not worth it! Google has ways to detect “click fraud” and you WILL get caught and you’ll forfeit all of your earnings.

3. Put Your AdSense Ads Close To Your Content

Don’t put your content way up at the top and then put your AdSense ads way down at the bottom. You won’t get very many click-thrus. Make sure your website content is actually integrated with your ads.

4.  Adapt The Fonts

Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.  Also, match the colors when changing the fonts, which should also match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the ad blocks should also be the same color. Again, this helps the advertisements appear to be a natural part of your website.

5. Have Relevant Keywords On Your Site

If your site is about “website traffic” and you just keep mentioning the word “traffic” by itself, your Google AdSense ads may display ads for rush hour traffic, or traffic jams. Which has nothing to do with your website. Keep your ads relevant by giving your content good, thorough keywords.

Some clicks are worth higher than others depending on the “keyword” that the ad is targeting. What does this mean? Google AdSense are “content  based” ads, meaning that they display the links for people to click on based on the content of your website.

For example, if you have a website about “tennis” then the ads Google AdSense display will be all about tennis. So if the text on your site that Google is basing their ads on is for “tennis balls”, then the keyword phrase “tennis balls” may be paying higher per click than “tennis racket”.

6.  Help The AdSense Robot

A picture says a thousand words but to a robot/spider that is crawling your pages a picture says very little about what the content is about. If your site contains a lot of pictures then do yourself, your visitor, and the AdSense bot a favor and add some text to let everyone know what the image is about. This way the AdSense advertisements will be more targeted to what your site/page is all about and the user won’t see unrelated advertisements within your website.

5.  Increase Your Website Traffic

Seems like another obvious one, but so many good websites exist that aren’t reaching their potential target market. Optimize your website to gain better search engine rankings, participate in forums that are related to your website, submit your website to industry related directories, and get the word out there in any way that you can think of to help drive targeted visitors to your website. Remember that the internet is an amazingly powerful medium to facilitate word-of-mouth. The effort you put into promoting your site will be rewarded by satisfied visitors/customers spreading the word about your website. However, make sure that you have a quality website/product/service or the opposite can happen just as quick.

By incorporating the above tips you should improve your Adsense earnings. I’m not telling you that by using these tips that you’ll be retiring on your yacht with a Pina Colada in hand so don’t quit your day job!  If you follow the advice above it will get you on your way to improving your click-thru-rates, your website design, and the experience for your visitor. Probably the most important thing that these tips help you with is to encourage you to test and experiment with Adsense and not just assume that whatever style you use and wherever you put it in is the right place.

To your success…

 

 

Shopify vs. WooCommerce You Choose

There are dozens of popular e-commerce platforms out there, and it can be
tricky to choose between them. With so many out there, which one is the
right one for you?  In this post, I will do a short overview of two very popular e-commerce platforms used by many:  Shopify and WooCommerce.Shopify e-commerce shopping

Of course, you probably know by know that Shopify is indeed my favorite.  Stay with me for a moment and I’ll explain why.

Yes, there are LOTS of other platforms out there, and you are free to choose or research the others if you prefer, but Shopify and WooCommerce have the most support, the right themes, and plugins to meet your e-commerce needs.

So which one would you choose?

Shopify – PROS

If you’re a beginner in e-commerce, I recommend that you use Shopify.

The Shopify platform does not require you to have a separate hosting account, install any scripts, or do any kind of major administrative tasks.  Shopify is extremely easy to use. The back-end is modeled after WordPress and so it has much the same look and feel. You can easily figure out how to add products, how to enable or disable features of your store, how to set up payment Shopify e-commerce shoppingoptions and many other useful features. This is probably one of the main strengths.

It also has some interesting plugins that let you source products from
AliExpress, which can make it very simple to set up a drop shipping business.
That means you don’t have to store products, rent warehouse space, or concern yourself with packing and shipping.

You can customize the look of your Shopify site using the free themes that come with your membership. This is useful because not every e-commerce platform offers that to you.  And there are some that require an additional one-time payment to use because they are made by individual creators, and not Shopify.

Shopify takes care of a lot of details if you choose to take advantage of their platforms. For example, Shopify has payment gateways already integrated into the backend that you can set up on your store. There are also shipping options available, to make it easy for you to print a label and ship.

Shopify has a lot of help information in an app store to allow you to add even more features to your site. Some e-commerce platforms have a very noticeable lack of documentation but not with Shopify. They have a manual that is extremely comprehensive plus additional documentation and live support.

And lastly (but not least) Shopify is competitively priced. The prices that they charge for the various packages are comparable with other shopping platforms.

Shopify  –  CONS

The only real disadvantage that Shopify has as an e-commerce platform is the pricing, which was also included as an advantage. The reason that it is also included here is simply because there are e-commerce platforms out there that charge nothing (like WooEcommerce…so you think).  With Shopify you do end up paying credit card processing fees, app fees, and of course the monthly fee which can range between $29 and $179 a month. However, for the functionality that you get, the price is still extremely fair. With the $29 a Shopify e-commerce shoppingmonth store and even with paying credit card processing fees you’ll still have a great potential to make a profit.

Shopify knows that you want to make a good informed decision, so they are giving you an opportunity to start your online store with Shopify for FREE…no credit card required.  This is a trial opportunity so you can take Shopify on a test drive…try it before you commit to the $29 per month basic version or an upgrade if you choose.  Personally, I recommend that you start with the basic version and as you begin to bring in the profits (and you will),  upgrade to the next level.

WooCommerce  –  PROS

WooCommerce, by contrast, is free.  It’s slightly more complex to use,
because you do need your own hosting account, and you do need to install
WordPress, because WooCommerce is a plugin for WordPress. But there’s
plenty of documentation to walk you step-by-step through the process.

You also have plenty of themes available. There are lots of free
themes to choose from, as well as additional paid themes if you prefer.  They also have pretty much any plugin you could ever need for different types of functionalities, but you’ll have to pay for most of them.

If you are already well-versed in using hosting companies and WordPress, WooCommerce might be your best option.

WooCommerce  –  CONS

What WooCommerce has going for it is that it works with WordPress, which is one of the leading content management systems in the world. WooCommerce is useless if you are not a WordPress user. It is tightly linked with WordPress and cannot be used without it.  I know a lot of people who do not like WordPress…and if you don’t like WordPress, then WooCommerce is not for you.

WooCommerce is not e-commerce ready, instead you need (or eventually will need) a WooCommerce expert to help build your e-commerce store.

WooCommerce slows down when the scale of operations increases. It isn’t capable of handling large databases. So, think about how big you want your e-commerce store to be before opting for WordPress to build it.

Let’s Summarize…

WooCommerce will save you money in the short run, but Shopify is best
for beginners.  All of the hosting is done for you, and so much more.  All you have to do is fill your store up with your products.  Just like the commercials on TV, if you want a “set-it-and-forget-it” platform, then Shopify is the better choice.  Try Shopify for FREE.  That means you can have your e-commerce store up and running and not pay a dime.  Check it out for yourself!

To your success…

You may also like:  http://firstratemarketing.com/how-to-start-an-ecommerce-business-using-shopify/

How To Start An eCommerce Business Using Shopify

If you’ve been thinking about starting your own online store, you’re
not alone.  New tools have made it easier and less expensive than ever, to get started in e-commerce. Of course, a lot of people still feel like they can’t set up their own store, because they think it’s too difficult or too costly, but not with Shopify.  In fact, you can now set up your e-commerce store for FREE using Shopify.  This is a limited offer so don’t procrastinate!

In the meantime, I want to show you some facts about e-commerce that might surprise you:

⇒  Retail e-commerce sales will reach $4.5 trillion globally by 2021

⇒  About 40% of worldwide internet users have purchased something online

All this information comes from comes from reputable sources such as
Statista and Harvard Business Review, and you can see just how huge
e-commerce has become.

Also, I’m certain you’ve heard about how so many brick and mortar stores are closing, malls closing…why?  Because most people are gravitating towards making their purchases online, citing convenience as probably the number one factor.  So getting into e-commerce, starting your online store, just makes sense!

This is just the first of several posts that I plan to share with you to help you transition into e-commerce with…not just success, but great success using Shopify!  So, stick with me and I’ll take you there.

You’ve decided to start your online e-commerce store, what’s next?

Make Your Niche Selection

Niche selection is one of the most critical elements of setting up a profitable Niche Marketing for Beginnerse-commerce business, whether it’s online or a traditional brick-and-mortar store.  To help you with understanding how niches work, I recommend this book.

Selecting a niche is crucial. You need to choose a market that has a large number of people who are interested in the niche (via search results), but ideally not that much competition.

Let’s say you choose “Weight Loss” as your niche.  That’s a huge niche, and broad!  Everyone want to lose weight, look better, improve their health, etc.  The weight loss niche is a highly competition niche, BUT…within that weight loss niche, find the less competitive edge, by narrowing and focusing more on a specific weight loss niche .  For instance, instead of weight loss, why not a type of weight loss…Paleo Diet Plan…for instance.  It falls under that weight loss umbrella and you’re setting yourself apart on a more focused niche.

⇒  Streamline your niche.

⇒  Choose a niche with a lower amount of competition.  Competition lowers prices, which reduces profitability. The more sellers there
are in a market, the lower prices are likely to be, which is a lose-lose
proposition for everyone except buyers.

⇒  Select a niche that people want, need, and YOU are the one to solve their problem.  That means you will have repeat buyers.

⇒  Select a niche that you’re interested in, one you can connect with, one you’re passionate about.

There’s so much more to opening an online e-commerce store using Shopify, and I will explain more in my upcoming posts.  Until then select your niche and take advantage of the FREE Shopify offer.

To your success…

 

 

Marketing Strategies For Small Businesses At Little Or No Cost

Many small businesses are run from home computers and fall under the radar of business statistics. Whether you are working for a multi-level marketing company or selling painted bird houses, the difficulty of advertising your products without a budget is overwhelming. Let us face the fact that $20 a month spent on classified advertisement isn’t going to bring in a flood of visitors. Therefore, you need to implement effective marketing strategies at little or no cost to help boost your business and increase your customer base.

Like many of you I run a small  business and have learned through trial and error what works and what doesn’t. Despite putting some notches in my belt I have never stopped learning.  In the beginning, I wasted money paying for different types of advertisements. Some worked a little more than others, but I knew I needed more.  Regardless, I continued to research, educate myself, and apply the right marketing strategies to get the results I wanted.  Consistency is key!

What marketing strategies did I use ?  There are plenty of marketing strategies out there, but I wanted to share four strategies that will make a difference, especially if you’re working with little to no budget.

Marketing Strategies #1  –  Email Marketing

Instead of paying for lists and possibly getting in trouble for spamming I send The Email Lifelinebusinesses a very personalized email message.  How do I find these businesses?  I find them by looking on the web, going to their homepage, reading a little about them, and then sending them a personalized email about my product or service. The key is personalization. Write a basic sales letter which highlights your product or service and how it can impact their business.  Cost to do this:  FREE

Marketing Strategies #2  –  Content Marketing

Search engines and customers love informative articles. We have all heard the saying, knowledge is power.  Customers want to learn about your business as much as possible. Posting informative articles on your web page will help Master Content Marketingvisitors keep returning for additional information and hold them there longer. Information also increases your credibility as a business to the potential customer. If they agree with what you are saying they are more likely to purchase from you. Search engines, like customers, are constantly searching  for content related information. If your articles are about the product or service you are selling chances are that search engines will rank your site higher.  Cost:  FREE

Marketing Strategies #3  –  Business Cards

Off-line marketing has never gone out of style. It may even be more necessary today than it was in yesteryear. Always have your business cards with you whenever you’re out in the public.

Your business card is another form of advertising.  With this in mind, your business card  should represent your business in both words and design.  A well-designed card is one that the recipient wants to hang onto and one that stands out in the crowd.  Remember, your credibility is at stake here, so make sure your business card represent your trustworthiness, honesty, and reliability.

But get this, if you’re having a conversation with a potential customer and that customer asks for your business card and you don’t have one immediately available, your reputation and credibility is at stake and you just lost a customer.  The cost to make business cards vary in price depending on design, card stock, and number of cards printed.  I suggest you go to vistaprint.com and check out their $10 business card deal.

Marketing Strategies #4  –   Ezine Articles

People love free information.  Make sure your articles are informative, professional and worthy then submit those to article databases for free  content. Then websites pick up the article to post on their own site. The trick is to have your personal contact information either embedded into the article or as a tag line on the end. Personally I use my web address and my name. The better your article the more times it is posted around the web and the more customers you will get.  Cost:  FREE.

The following explanation of Ezine Articles was taken from ezinearticles.com:

  • EzineArticles.com is a platform for experts in over 600 niche markets who share their expertise in the form of short articles (400-800 words long) for the benefit of having access to the tens-of-millions of monthly visitors the site receives.
  • EzineArticles members submit their best quality original articles in exchange for being able to post a resource box, with a link back to their website at the bottom of each article. This link drives pre-qualified visitors (traffic) back to their website.
  • Members get traffic, market visibility to their target market, media exposure and a platform on which to build their own platform… for FREE.
  • EzineArticles.com gives experts in 600+ niche markets a “voice”… a chance to be exposed to their target audience.
  • In terms of marketing strategies, EzineArticles.com is more like a “Grassroots” strategy because membership is free, yet the traffic results over time are very tangible.

I couldn’t have explained Ezine Articles better!

These four strategies work together to enhance the popularity of a website and reduce the amount of time you waste everyday. Writing informative articles about your product and submitting them to ezine directories helps to improve your sites search engine rankings, retain your customers and increase overall exposure. Passing out business cards and networking with other owners works well together and kills two birds with one stone. Sending out personalize emails and reading about your customers’ site helps to increase your understanding of your customers needs while advertising to them.

In a nutshell, the overall strategy of any business is to make more money and spend less time and resources doing it.

To your success…

 

Mobile Marketing Strategies To Grow Your Business

Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.  This article will also recommend various books to further define these strategies and prepare you for success.

Make People Want To Join Your Mobile Marketing Campaign

Make customers aware of your mobile presence by placing information about your promotions on business cards, sales receipts, flyers and the like. Make customers excited about being involved with your mobile marketing promotions by making sure there are special deals just for them.  If you’re not quite familiar about mobile marketing, but want to find out more about it, be sure to check out the book.

Utilize Mobile Search Engine Optimization (SEO)

Image of Book by Adam Clark, SEO 2018A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.

Offer Customers A Reason To Give You Their Mobile Phone Numbers

Have a sign at the register offering an instant one time discount. Give mobile customers first notifications of sales and new items coming in. Customers do not want to be texted without there being a good reason for it.

If you’re thinking about expanding out to a different market with a different product, make sure you start this effort first before you branch out to mobile marketing. It’s going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.

Personalize Your Messages

Use the subscriber’s name and make sure the platform you use can inset the person’s inputted information into the message. Having personalized messages helps improve your relationship with your customers. You have only 160 characters and the person’s name is included, no matter the length. Try keeping your messages short when you personalize them.

Advertise

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your website. With the tremendous volume of mobile applications and trends available to Image of book: Advertise, Promote, And Market Your Business or Websitecustomers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.  Get familiar with ways that you can promote your business, and yes, you can do it with little to absolutely no money.  Go here to find out how.

Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.

Use A/B Split Testing

HubSpot provides a tool that allows you to set up your mobile landing pages to Image of book: Conversion Fanatic by Justin Christiansonperform this testing. You can create two different landing pages that have different copy, headlines, graphics and buttons, and then test them both out to see which one performs best for your business.

Obviously, your goal is to make more money and increase your return on investment. But, you will have many different conversion goals, such as newsletter sign-ups, freebie downloads, sales and more.  Remember that conversions and clicks are nice but money is the point. There are always possibilities that the most clicked and trafficked page is not the one that makes the most money. Therefore, it’s imperative to run the A/B split testing long enough with enough variables to notice. Here’s a good example, don’t sign people up for the same list even if the series is the same; that way you know which list is filled with either A or B respondents.  Here’s a great book that I recommend to explain A/B split testing further.

When you know what your goals are, and test to find out how accurate you have been designing sales pages and landing pages for your audience, you’ll soon get better at converting and making more money.

As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips in this article, get the books, and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.

To your success…

P.S.  Check out my next post on the 2 specific cell phones that I found to be the best for marketing, YouTube videos, and Instagram.  If you want your pictures and videos to be of a higher quality, then these 2 cell phones are the best in my opinion and well worth it!  Stay tuned.

How To Use Content Marketing To Market Your Website

Content marketing is type of marketing strategy that involves the creation and sharing of online material (such as videos, blogs, articles, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services, providing a value, solving a problem.

Whether you sell a product or a service, whether your business is conducted exclusively online or only partially over the internet, content marketing is essential. After all, just because you can reach millions of people online doesn’t mean that you will.

After all, how many businesses similar to yours exist online? Without content marketing, how will you set your business apart from your competition?

The simple answer is that you won’t. Therefore, it’s important to understand the ways in which marketing a business online is different from marketing a brick and mortar store in the center of town.

In order to market your business online, you need to understand the importance of content marketing, with quality content.  Quality content – in the form of website pages, blogs and articles that you use to market your site Book: The Content Code– will be what sets you apart.

When your website is created, it’s important to use unique, keyword rich, relevant language. In some cases, your web designer may provide this service, however, if content creation is not a part of their package it may benefit you to hire a content writer to create the text of your website.

Keyword rich, relevant text will help search engine spiders to rank your site. However, it’s important in terms of search engine marketing to regularly update your site – to keep it relevant. A blog is an effective tool for keeping the content on your website fresh.

Think about this for a moment: a blog – short for weblog – is unique, keyword rich and relevant content that is updated daily. Offering great content on your site initially improves your search engine ranking, so wouldn’t it benefit you to have content that updates daily?

That content, however, should not exist solely for the search engine spiders; it should also provide information with your current customers as well as to prospective customers. A blog does just that: it opens a dialog, enabling your business to reach out to your customers and clients providing them with the information that they’re looking for.

Electronic newsletters work in a similar way: with them, you can reach out to those who are interested in learning more about the products or services that your business offers. You can use a newsletter to provide information about upcoming product releases, to offer tips and tools that will save readers time or money, or even to offer discounts and incentives to your subscribers.

Of course, just as you can create keyword rich, relevant content that reach out to your newsletter subscribers, you can use content marketing to draw in a wider customer base. By creating content that focus on keywords and phrases associated with your product or services and publishing those articles or posts in directories online, you will be able to establish your knowledge, experience and expertise in the marketplace.

Those prospective customers who are seeking products and services similar to yours will find you credible and follow links back to your website. They will feel confident that you understand what they are looking for and that your product or service will benefit them.

The important thing to focus on, however, is that your content must be relevant to what current and prospective customers are looking for. Your content must contain the information that these individuals are looking for – and, in order for them to find it, it must be written in a way that draws on your keywords and key phrases.

For many, this seems daunting. Creating fresh, keyword rich, relevant content is not something that everyone is good at – especially when it means creating that content on a regular basis, weekly or daily.

What constitute good content?

1. Your content answers a need or solves a problem that your target readers have. Specifically, your article or post contains keywords that readers search for. For instance, if you are targeting readers with hair loss, then hair loss is a keyword phrase that you can use in your article or post . However, a better keyword phrase is likely hair loss remedy as your article content can be on remedy solutions for hair loss, thus addressing the needs of your reader.

2. Your article or post contains useful resources. Using the same example for hair loss, you can write about where your reader can find the remedy solutions.

3. Your content contains practical tips that your readers can easily apply. A step-by-step guide on preparing a remedy right out from ones kitchen is interesting and unusual.

4. If you are writing a discussion topic, you present alternative views and a healthy discussion on each view.

5. Your content is personalized. You write from your own experiences.

6. You have an opinion on a discussion topic and your ideas are well supported. Support can be in the form of testimonials from experts or references to scientific and proven research. It is okay to write an article based on general information but winning content are those that have supporting reasons for your opinion.

7. Your article or post is up-to-date with the latest information on trends. No one likes to read outdated ideas. This is especially if you are writing on an area that is fast moving like IT or even fashion.

I hope this post helps you understand the importance of writing good content and connects with you audience.  Putting your readers first as you create your content makes all the difference in the world.

To your success…

 

Also see…http://firstratemarketing.com/write-attention-grabbing-email-subject-lines/

Give Away Freebies And Watch Your Website Traffic Increase For Free

Freebies can bring your site free traffic.

Who doesn’t like receiving something free? That’s why online freebies are so popular. Freebies bring visitors to your site and when done right they leave the visitor wanting more, which leads to a purchase.

Choosing quality freebies will ensure you have an increase in your free traffic.

What do some of the freebies that have value look like?

Here are some freebies for you to consider.

#1 eBook – give away an eBook and make sure your ad is on it. Let your visitors also give away the eBook. This will increase your ad exposure and as a result increase your free traffic to your site.

#2 Online Classes – Hold online seminars or classes that are free. You can hold these in a chat room. People love free ways to learn something about their interests.  Then you can send them to your site for more information or to make a purchase.  It’s an easy way to increase your traffic flow.

#3 Webinars – Webinars are another way to teach people. Offer free webinar classes that also send them to your website. A quick and easy way to increase your traffic flow at no cost.

#4 Contests – Contests are a great way to increase your traffic flow. Give site visitors a free entry and let them enter daily. You will be amazed at how much this can impact your traffic. People love to share contests and that means new free traffic for you.

#5 Software – Give away free software or turn part of your website into an area that contains all kinds of free software available for visitors to download. Make sure your ad is inside. Let others give away this software too. Of course, any software you give away must be legally available to do so.

There are all kinds of things you can give away, depending on your niche market. Don’t be afraid to think outside the box.

Try one of the  options and see what works best for you.

To your success…