Learn How To Sell To Anyone On Any Platform

Do you LOVE the idea of having a business… But you struggle with the “selling” part? Most people struggle to implement the right selling techniques that get results. Is this you? Do you find yourself shying away from the “sell” approach, which means connecting with your audience. Learn how to get past your challenges and learn how to sell to anyone on any platform!

It can be discouraging, and this where so many entrepreneurs get STUCK and stop… 


So when I heard about the guy who sold $3 Million in 90 minutes by doing ONE presentation, and became the world’s highest-paid speaker, I just knew I had to find out more.

Talk about a SKILL, right? 

10X Secrets Russell Brunson

When I realized he was selling his SECRETS on how to become an incredible speaker and seller, using the same process and script that he uses to sell MILLIONS with one speech – I knew I wanted to get in on it!  

And I wanted to make sure to share it with you, too… 

This is the link I used where he was selling his ‘speaking & selling’ secrets… Go HERE!

You may also want to check this out: https://firstratemarketing.com/network-marketing-secrets/

To your success…

Cynthia Jordan

Google AdSense Best Ad Placement

My first post on Google AdSense gave you a brief overview of how it works along with a few tips on how to adjust your ads to increase your income.  If you haven’t read that post here it is:  http://firstratemarketing.com/google-adsense-the-easiest-way-to-make-money-online/

Now, I take it that you’ve decided  to use Google AdSense ads on your website or blog…right?  Great decision!  Now that you’ve made an informed decision, you need to consider where to place the ads on your pages. Much like real estate, it is all about location, location, location.  Oh, and you may want to get the AdSense Secrets book because it gives it to you straight from the hip!

First off, you will not make $500,000 a year with Google AdSense if you have one site with 30 pages and 30 people visiting it a day. The people offering eBooks and memberships to that end are full of stuff. Google AdSense is a program that produces over time or if you have a lot of visitors or sites.

Now that I have burst your bubble, (and I didn’t mean to…sorry) let me offer you some advice on ways to do well with Google AdSense.

Best Placement of Google AdSense Ads…Location, Location, Location!

The single most critical step to making money with AdSense is the location of the ads. Most people put them down the right column or up at the top. This approach is dead wrong because of something known as “ad blindness”. Ad blindness occurs when you look at the same format over and over.  In the case of the internet, most people unconsciously filter out the ads on the top, right column and bottom of a page. After looking at hundreds of sites and results on search engines, they know those listings are advertisements.

Google AdSense Ad Blindness

The best way to avoid ad blindness is to put the ads in unexpected places. In this case, you want to place them between the paragraphs of text on your site. Few sites do this, which is pretty surprising. This placement is perfect for maximizing clicks because it is in the natural flow of the text. Readers will inevitably read the text ads and click anything they might be interested in. This conclusion is also supported by the fact that people do not read the entire article or page on a site. They usually only make it through 50 to 80 percent because they find out what they want. If you place ads at the bottom of the page, they are never going to see them.

Choose Your AdSense  Ad Type And Color Wisely

The second biggest issue is the type and color of the ads. First, try to stick to text link ads whenever possible. Nobody clicks banners because they are worried about getting caught in popup hell. I know this all to well!!!  As to color, some believe your ads should stand out while others believe they should blend in. Personally, I am with the blend in group. I try to make my ads blend into the overall color of the site and it seems to work very well.

Adding AdSense to your site is simple, but should be done with some thought. Avoid the top, bottom and right column of the pages. Try to place the java script in between paragraphs of text and experiment with different colors to see how it does. Ultimately, you will find a solution that returns solid click-thru rates and generates revenues month after month, year after year.

To your success…

 

Google Adsense – The Easiest Way To Make Money Online

Google AdSense has provided website owners a simple way to make money online. Just copy and paste a simple piece of code into your website and you can be making money within 5 minutes. No wages for salespersons, no dealing with advertisers, no hassles. However, there is a big difference between making a couple of cents per day and retiring on your own private yacht in the Caribbean. There is more to do than simply plugging your advertisements into any section of your website, sitting back, and hoping the checks will start filling up your mailbox.

Here are a few tips to get better earnings with Google AdSense:

1. Don’t Make Your AdSense Ads Look Like Ads

People are so “banner blind” now that they’ll skim right over your AdSense ads if you make them look too much like actual ads. By removing the background and the border of your ads and making them blend in with your own site’s background, it will help your sales tremendously!

2. Don’t Click Your Own AdSense Links

It may be tempting to earn that potential .03 for yourself but in the long run it’s not worth it! Google has ways to detect “click fraud” and you WILL get caught and you’ll forfeit all of your earnings.

3. Put Your AdSense Ads Close To Your Content

Don’t put your content way up at the top and then put your AdSense ads way down at the bottom. You won’t get very many click-thrus. Make sure your website content is actually integrated with your ads.

4.  Adapt The Fonts

Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.  Also, match the colors when changing the fonts, which should also match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the ad blocks should also be the same color. Again, this helps the advertisements appear to be a natural part of your website.

5. Have Relevant Keywords On Your Site

If your site is about “website traffic” and you just keep mentioning the word “traffic” by itself, your Google AdSense ads may display ads for rush hour traffic, or traffic jams. Which has nothing to do with your website. Keep your ads relevant by giving your content good, thorough keywords.

Some clicks are worth higher than others depending on the “keyword” that the ad is targeting. What does this mean? Google AdSense are “content  based” ads, meaning that they display the links for people to click on based on the content of your website.

For example, if you have a website about “tennis” then the ads Google AdSense display will be all about tennis. So if the text on your site that Google is basing their ads on is for “tennis balls”, then the keyword phrase “tennis balls” may be paying higher per click than “tennis racket”.

6.  Help The AdSense Robot

A picture says a thousand words but to a robot/spider that is crawling your pages a picture says very little about what the content is about. If your site contains a lot of pictures then do yourself, your visitor, and the AdSense bot a favor and add some text to let everyone know what the image is about. This way the AdSense advertisements will be more targeted to what your site/page is all about and the user won’t see unrelated advertisements within your website.

5.  Increase Your Website Traffic

Seems like another obvious one, but so many good websites exist that aren’t reaching their potential target market. Optimize your website to gain better search engine rankings, participate in forums that are related to your website, submit your website to industry related directories, and get the word out there in any way that you can think of to help drive targeted visitors to your website. Remember that the internet is an amazingly powerful medium to facilitate word-of-mouth. The effort you put into promoting your site will be rewarded by satisfied visitors/customers spreading the word about your website. However, make sure that you have a quality website/product/service or the opposite can happen just as quick.

By incorporating the above tips you should improve your Adsense earnings. I’m not telling you that by using these tips that you’ll be retiring on your yacht with a Pina Colada in hand so don’t quit your day job!  If you follow the advice above it will get you on your way to improving your click-thru-rates, your website design, and the experience for your visitor. Probably the most important thing that these tips help you with is to encourage you to test and experiment with Adsense and not just assume that whatever style you use and wherever you put it in is the right place.

To your success…

 

 

Shopify vs. WooCommerce You Choose

There are dozens of popular e-commerce platforms out there, and it can be
tricky to choose between them. With so many out there, which one is the
right one for you?  In this post, I will do a short overview of two very popular e-commerce platforms used by many:  Shopify and WooCommerce.Shopify e-commerce shopping

Of course, you probably know by know that Shopify is indeed my favorite.  Stay with me for a moment and I’ll explain why.

Yes, there are LOTS of other platforms out there, and you are free to choose or research the others if you prefer, but Shopify and WooCommerce have the most support, the right themes, and plugins to meet your e-commerce needs.

So which one would you choose?

Shopify – PROS

If you’re a beginner in e-commerce, I recommend that you use Shopify.

The Shopify platform does not require you to have a separate hosting account, install any scripts, or do any kind of major administrative tasks.  Shopify is extremely easy to use. The back-end is modeled after WordPress and so it has much the same look and feel. You can easily figure out how to add products, how to enable or disable features of your store, how to set up payment Shopify e-commerce shoppingoptions and many other useful features. This is probably one of the main strengths.

It also has some interesting plugins that let you source products from
AliExpress, which can make it very simple to set up a drop shipping business.
That means you don’t have to store products, rent warehouse space, or concern yourself with packing and shipping.

You can customize the look of your Shopify site using the free themes that come with your membership. This is useful because not every e-commerce platform offers that to you.  And there are some that require an additional one-time payment to use because they are made by individual creators, and not Shopify.

Shopify takes care of a lot of details if you choose to take advantage of their platforms. For example, Shopify has payment gateways already integrated into the backend that you can set up on your store. There are also shipping options available, to make it easy for you to print a label and ship.

Shopify has a lot of help information in an app store to allow you to add even more features to your site. Some e-commerce platforms have a very noticeable lack of documentation but not with Shopify. They have a manual that is extremely comprehensive plus additional documentation and live support.

And lastly (but not least) Shopify is competitively priced. The prices that they charge for the various packages are comparable with other shopping platforms.

Shopify  –  CONS

The only real disadvantage that Shopify has as an e-commerce platform is the pricing, which was also included as an advantage. The reason that it is also included here is simply because there are e-commerce platforms out there that charge nothing (like WooEcommerce…so you think).  With Shopify you do end up paying credit card processing fees, app fees, and of course the monthly fee which can range between $29 and $179 a month. However, for the functionality that you get, the price is still extremely fair. With the $29 a Shopify e-commerce shoppingmonth store and even with paying credit card processing fees you’ll still have a great potential to make a profit.

Shopify knows that you want to make a good informed decision, so they are giving you an opportunity to start your online store with Shopify for FREE…no credit card required.  This is a trial opportunity so you can take Shopify on a test drive…try it before you commit to the $29 per month basic version or an upgrade if you choose.  Personally, I recommend that you start with the basic version and as you begin to bring in the profits (and you will),  upgrade to the next level.

WooCommerce  –  PROS

WooCommerce, by contrast, is free.  It’s slightly more complex to use,
because you do need your own hosting account, and you do need to install
WordPress, because WooCommerce is a plugin for WordPress. But there’s
plenty of documentation to walk you step-by-step through the process.

You also have plenty of themes available. There are lots of free
themes to choose from, as well as additional paid themes if you prefer.  They also have pretty much any plugin you could ever need for different types of functionalities, but you’ll have to pay for most of them.

If you are already well-versed in using hosting companies and WordPress, WooCommerce might be your best option.

WooCommerce  –  CONS

What WooCommerce has going for it is that it works with WordPress, which is one of the leading content management systems in the world. WooCommerce is useless if you are not a WordPress user. It is tightly linked with WordPress and cannot be used without it.  I know a lot of people who do not like WordPress…and if you don’t like WordPress, then WooCommerce is not for you.

WooCommerce is not e-commerce ready, instead you need (or eventually will need) a WooCommerce expert to help build your e-commerce store.

WooCommerce slows down when the scale of operations increases. It isn’t capable of handling large databases. So, think about how big you want your e-commerce store to be before opting for WordPress to build it.

Let’s Summarize…

WooCommerce will save you money in the short run, but Shopify is best
for beginners.  All of the hosting is done for you, and so much more.  All you have to do is fill your store up with your products.  Just like the commercials on TV, if you want a “set-it-and-forget-it” platform, then Shopify is the better choice.  Try Shopify for FREE.  That means you can have your e-commerce store up and running and not pay a dime.  Check it out for yourself!

To your success…

You may also like:  http://firstratemarketing.com/how-to-start-an-ecommerce-business-using-shopify/

How To Start An eCommerce Business Using Shopify

If you’ve been thinking about starting your own online store, you’re
not alone.  New tools have made it easier and less expensive than ever, to get started in e-commerce. Of course, a lot of people still feel like they can’t set up their own store, because they think it’s too difficult or too costly, but not with Shopify.  In fact, you can now set up your e-commerce store for FREE using Shopify.  This is a limited offer so don’t procrastinate!

In the meantime, I want to show you some facts about e-commerce that might surprise you:

⇒  Retail e-commerce sales will reach $4.5 trillion globally by 2021

⇒  About 40% of worldwide internet users have purchased something online

All this information comes from comes from reputable sources such as
Statista and Harvard Business Review, and you can see just how huge
e-commerce has become.

Also, I’m certain you’ve heard about how so many brick and mortar stores are closing, malls closing…why?  Because most people are gravitating towards making their purchases online, citing convenience as probably the number one factor.  So getting into e-commerce, starting your online store, just makes sense!

This is just the first of several posts that I plan to share with you to help you transition into e-commerce with…not just success, but great success using Shopify!  So, stick with me and I’ll take you there.

You’ve decided to start your online e-commerce store, what’s next?

Make Your Niche Selection

Niche selection is one of the most critical elements of setting up a profitable Niche Marketing for Beginnerse-commerce business, whether it’s online or a traditional brick-and-mortar store.  To help you with understanding how niches work, I recommend this book.

Selecting a niche is crucial. You need to choose a market that has a large number of people who are interested in the niche (via search results), but ideally not that much competition.

Let’s say you choose “Weight Loss” as your niche.  That’s a huge niche, and broad!  Everyone want to lose weight, look better, improve their health, etc.  The weight loss niche is a highly competition niche, BUT…within that weight loss niche, find the less competitive edge, by narrowing and focusing more on a specific weight loss niche .  For instance, instead of weight loss, why not a type of weight loss…Paleo Diet Plan…for instance.  It falls under that weight loss umbrella and you’re setting yourself apart on a more focused niche.

⇒  Streamline your niche.

⇒  Choose a niche with a lower amount of competition.  Competition lowers prices, which reduces profitability. The more sellers there
are in a market, the lower prices are likely to be, which is a lose-lose
proposition for everyone except buyers.

⇒  Select a niche that people want, need, and YOU are the one to solve their problem.  That means you will have repeat buyers.

⇒  Select a niche that you’re interested in, one you can connect with, one you’re passionate about.

There’s so much more to opening an online e-commerce store using Shopify, and I will explain more in my upcoming posts.  Until then select your niche and take advantage of the FREE Shopify offer.

To your success…

 

 

What Is Affiliate Marketing and How Does it Work?

Affiliate Marketing is a way for a company to sell its products by signing up individuals or companies, also known as “Affiliates” who market the company’s products for an agreed upon commission .

Are you thinking about becoming an affiliate?  Then make sure you execute  the following steps:

Choose A Niche

What is a niche?  A niche relates to products, services, or interests that appeal to a small, specialized section of the population. 

Find out what your niche (i.e. weight loss, fashion, digital products, etc.) might be, what you’re passionate about, and especially if there’s money to be made in your niche.  Money to be made within a niche certainly overrides passionate feelings about a niche…keep that in mind when making your selection.

Research Affiliate Programs

This is where you determine what commissions you would like to be paid.  This is also where you determine what products you would like to promote.  And this is where you decide whether or not you will agree to accept the terms and conditions of the affiliate program that you’ve selected.

Make sure you don’t rush into selecting an affiliate program.  Take the time to read completely through all of the terms and conditions of the program.  It’s more important to make a well informed decision that will benefit you in the long.  Remember you’re in control of how much you will earn based on the affiliate program you select.

Make sure you select a profitable affiliate program that will pay out at least a minimal commission of 50%.  Make sure the product is in demand, which you will know by it’s “gravity”.  The higher the “gravity” the greater the demand.

Let me show you what Clickbank means by gravity:

“Grav: Short for GRAVITY™ performance statistic, this number represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.”

So keep that point in mind if you decide to promote a product from Clickbank.

Set Up Your Website

This is where you take your research, selected product, etc. and put it in a website.  Now it’s time to promote your product.

The first step in setting up your website is to purchase a domain.  Just like you have an address to your home, a domain is the address to your website.  Here you would need to be selective in your domain name, which should be centered around you niche.

Check with various domain providers to make sure the domain name that you’ve selected is available and ready for purchase.  That means you will need to have a 1st, 2nd, or maybe a 3rd domain name in mind just in case your 1st selection is not available.

The domain providers that I highly recommend are affordable, reliable, and have excellent customer service:

iPage.com

Set Up A Hosting Account

Hosting is where your new domain or web address will be housed and managed.

Web hosting is a service that you to post a website or webpage onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet.

So when someone types in your website address in their browser, their  computer will connect to your server (web host or web hosting service provider) and your website or webpages will be delivered to them through the browser.

Not all hosting providers are created equal, so make sure you do your homework in selecting the right hosting service that fits your needs and your budget.

Here are a few web hosting providers that I highly recommend.  They also double as domain providers as well.  They are affordable and reliable….and they are all running some fabulous specials really cheap!

BlueHost.com

iPage.com

HostGator.com

Now that you have your domain name, your domain is now hosted, it time to set up a content management system for your site.  This is important because this is where you will create the content for your site once you have everything in place.

One really good content management system for your site is WordPress.org.  I love WordPress.  In fact, my site is a WordPress.org site.  I love the versatility and how easy it is to use.

So install WordPress from WordPress.org not WordPress.com.  Select a theme which is also a style, or customize one yourself.  Now you’re ready to start creating your content.

Select An Autoresponder 

What is an autoresponder?

An autoresponder is a service which allows you to automatically send out emails to a group, or to several different groups, of people.  In my opinion, it’s essential to have an autoresponder in place when you’re in an online business.  An autoresponder keeps you in contact with your customers.  For instance, you set up an opt-in page or landing page to invite subscribers to sign up to receive your emails, newsletters, and offers.  Once the emails are written, all you have to do is let the autoresponder do the work for you.  As an affiliate, it is imperative for you to have an autoresponder.  Without one, you can miss out on huge opportunities to connect with your audience and opportunity to make a sale.

There are several autoresponders out there, but not all of them will deliver the same results.  I highly recommend the following two autoresponders because of functionality and price point.  Research it and make your best decision for your business.

GetResponse

Aweber

I trust this information will get you started….yes, there’s more information to share with you, but let’s not get to overwhelmed.  Marketing is HUGE!  Let’s take one bite at a time.

To your success…