Set Your Marketing Goals In 10 Simple Steps

Last year you declared that it was THE year to grow your business. You may even have made a to-do list that included things like “Make more money,” “Find new clients,” etc.  This time, you said you would make a list of your marketing goals and stick to it.  But despite creating your trusty list, life got in the way, so you’re no closer to meeting your goal now than you were this time last year.

In fact, just thinking about what you didn’t accomplish makes you a little uncomfortable and disappointed. You might even have talked yourself into thinking that you simply can’t find the time to start working on your marketing  goals, with all the last-minute client challenges, employee issues and hurried attempts to do any sort of marketing at all.

Here is a simple, yet helpful method to plan for your own success.

1. Think about where you would like to be in 3 years.

I suggest 3 years because it’s a reasonable amount of time in which to expect fairly large changes to take place — such as achieving nationally known status The 1-Page Marketing Planas an expert in your field, a substantial increase in your net earnings or simply finding a better clientele that doesn’t stress you out. Many of your goals may take a while to achieve, above and beyond a mere 12 months. So think long and hard about what you would like to achieve, first and foremost.

2. Why do you want to achieve those goals?

What is your motivation? Because you really want to make them happen, or because you think you should achieve them?

Now is not the time to say “I should have.”  Instead, ensure that every marketing goal on your list is motivated by the right goals, namely that you want to see them come true because they are ideal for your skill set and key strengths.

What’s key here is to rule out goals that you have set for yourself that actually aren’t in line with your value system and dreams. It’s time to concentrate on what YOU want! This will save you many hours of time and frustration.

3. Make sure you’re aiming for goals that are high enough!

Many of my clients initially have a tendency to sell themselves short; only after discussing their potential do they see what they can truly achieve.

It’s also important to ask yourself if you are simply planning not to fail. No, you don’t want to take risks that will undermine you if they fail, but you do need to take calculated risks that stretch you to new heights.

4. What will it take to get you there?

You want to consider the steps that will get you to each of your goals.  For example, if you are currently making $45,000 a year and hope to achieve Marketing Plans Bookmore than $1 million in business in 3 years, you have to determine the changes you will make in your business model as a whole that will allow you to do so.  Consider this book to help you reach your marketing goals.

You might need to:

⇒ Hire more employees to handle the increased business.

⇒ Stop trading hours for money (or as many hours for money) by starting to help groups of clients rather than individuals and/or branch out into information publishing.

⇒ Begin recruiting clients in ways that reach out to large quantities of targeted prospects rather than focusing on less time and cost effective marketing methods.

⇒ Expand your reach outside your local area.

⇒ Get to know people that can help you reach your goals

⇒ Start weeding out the clients you don’t enjoy working with and concentrating on the ones you do, who typically bring in more for you while requiring less hand holding.

⇒ Spell out the steps that you will need to make in order to move ahead, along with the amount of time it will take for you to achieve them.

5. Which skills do you need to gain in order to achieve those goals?

If you want to make more money with your business with a minimum of expense, I highly recommend that you do the following:

⇒ Establish a clearly defined brand for your business, which you can use from this point forward as the foundation for literally all of your business decisions.

⇒ Improve your content writing skills. Learning how to write effective sales copy is one of the very best ways to save yourself time and expense on your promotions. That’s true whether you gain expert-level content writing skills or outsource all of your content work in the future. Just knowing what to look out for is a tremendous help.

⇒ Learn the ins and outs of direct marketing. This will allow you to reach a wider audience, and you will learn the nuances of sales psychology that cause your prospects to act quickly. (Don’t worry — you don’t have to use cheesy hard-sell tactics, but you do need to learn how to motivate people to take action.)

⇒ You’ll need to learn how to manage staff, potentially handle more complex tax requirements for payroll purposes and other non-marketing related concepts that will directly result from your marketing decisions.

⇒ Make sure to list all skills that you need to improve upon.

6. Assess which goals are realistic to achieve.

What is viable? What isn’t? If you need to learn a lot of new skills, how much time can you realistically plan to dedicate to doing so? Do you have the financial ability to afford the training?

Secondly, are any of your goals contradictory? For example, if you wish to raise your income by selling more personal services and want to make 6 figures, will you be able to raise your rate enough in your market to realistically accomplish this?

Then, and only then, you’ll be ready to …

7. Create a 1-year plan.

I started with the longer-term marketing plan because it helps you visualize the things that you truly want to achieve and allows you to see the significant gains you can make with concerted effort. However, you need to build some interim steps in the process, 1 year at a time. At this point you want to outline the goals that you would like to achieve in that 1-year period.

8. Map out the steps that would allow you to achieve those goals.

For instance, if your marketing goal is to gain 12 new clients this year, what will it take to reach them?

Be very specific about what you plan to do at what point during the year — along with how you plan to find the time to achieve them. It might mean hiring a virtual assistant, getting help from a marketing professional, and/or sending out mailings to clients and prospects on a monthly basis.

9. Add the steps in your 1-year plan to your calendar.

Make sure to add an appointment to your calendar for each of the major milestones in your plan, and then commit to keeping them. If you let one slide, immediately reschedule it. If you’re not committed to your own success, you can’t expect to make progress.

10. Assess where you are once a month, and adjust your schedule accordingly.

There’s no sense beating yourself up if you suffer a minor setback; just find a way to get back on schedule the following month.

We all have professional and personal challenges that get in the way of progress from time to time — illness, family matters, etc. Forgive yourself for serious matters that you cannot plan for; it happens to the best of us. If you suffer serious setbacks, it might be time to reassess what is feasible to accomplish in the near future.

If you do end up reworking your set of marketing goals, go through these steps once again to ensure that you aren’t setting yourself up for failure. Every successful business owner I’ve ever known (and frankly, every successful person I’ve ever known) has understood the value of putting yourself in a position to succeed!

To your success…

 

Amazon Prime Just $5.99 A Month – Limited Offer

Get Amazon Prime for only $5.99 a month.  Here’s the catch…you must be a EBT or a Medicaid cardholder.

Yes, you can enjoy all of the benefits of Amazon Prime, but at a discounted rate for all EBT and Medicaid cardholders.  Amazon wants everyone to enjoy their benefits and made this possible by discounting their Amazon Prime program to fit your budget.

Keep in mind that Amazon Prime is currently $112 for an annual membership and $12.99 for a monthly membership for non EBT and Medicaid cardholders!

All you have to do is confirm that you currently receive either EBT benefits or Medicaid.  Next, sign right up here, and finally, go right ahead and starting using Amazon Prime.  That’s it!

You’ll get free shipping ALL the time while on Amazon Prime, even free 2 hour- delivery.  You’ll be able to stream movies and TV shows,   purchase discounted baby needs, and so much more.

Besides, the holidays are quickly approaching us and to have access to Amazon Prime is not only ideal, but practical!  Think about Halloween, Thanksgiving, Black Friday, and Christmas Day.  It’s time to get prepared for these holidays and save money while you can.  Toy-R-Us is no more, so hey, we have to look at alternatives and Amazon Prime fits the void.

Now, from a marketing standpoint, you can definitely save on all of your marketing needs.  For instance, you can purchase books on marketing, social media, SEO, office equipment, office supplies, software, electronics, computers, etc.  Who wouldn’t want to save on their purchase?  We all know Amazon Prime has it all and they’re giving it to you at a special discount!

This special discounted Amazon Prime offer is set to end on December 30, Limited Time Offer Post-It Note2018, so now is the time to get on board to shop and save with Amazon Prime!

Here’s something you can purchase with your new Amazon Prime membership:

http://firstratemarketing.com/budget-cameras-for-youtube-videos/

http://firstratemarketing.com/8-budget-tripods-for-youtube-videos/

To your success…

 

How to Double Your Sales Overnight – A Internet Marketing Secret

What if you could double your sales overnight by applying just one Internet marketing secret?

One of the greatest secrets of direct marketing is that it is scientific. With many forms of advertising, you cannot tell which ad or marketing campaign produced the results. But smart direct marketers know exactly which ad or sales letter produced what results because the results are tracked and measured.

Direct marketers have a secret they have been using to double their income – or more – for a hundred years. And when this marketing secret is combined with the power and speed of Internet marketing, the results can be phenomenal. It is not an exaggeration to say that you could potentially double your sales overnight with this one Internet marketing secret.

What’s the secret? Split Testing also known as A/B Testing. This is done by using a “key” to associate a sale with the ad or sales letter that produced the Conversion Fanatic A/B Testing Book by Justin Christiansonsale so that you can measure the results. In a print ad, you might provide a phone number with an extension. The extension is actually the key. You would have two ads or sales letters, each with a different key, and would then track the results using their respective keys.

Internet marketers typically use Customer Relationship Management (CRM) to track their sales.

For accurate results, you need a test that is big enough that you can rely on based on your statistics. For example, with a direct mail sales letter this is generally considered to be a mailing of at least 1000. Internet marketers can substitute 1000 page views. Either way, once you know what results you can consistently expect from an ad or sales letter, it becomes what direct marketers call your “control.” You always need to have one control that produces known results. Then you can test other versions against the control to see if you can consistently beat the results of that control.

Suppose you have a sales letter that consistently produces an average of 10 sales for every 1000 times the page is viewed. This is a 1% response, a figure that is often cited as average for a direct response sales letter.

Now you need to test one variable at a time to see if you can increase the percentage of sales. For example, you may want to test the sales letter with a different headline, a different graphic, a different price, different bonuses, different text, etc. But always only test one variable at a time. Generally, the headline is considered to be the most important element to test first.

What you want to determine is whether any change in a single variable will consistently produce a higher response. The payoff can be quite significant. Imagine if a different headline was determined to produce a 2% response. That doesn’t sound like much of a change – only 1% more. But this would double your sales! Instead of making 10 sales out of a thousand, you would be making 20 sales.

This is a very realistic scenario, so you always want to test against your control. The better your control, the more tests will fail to beat it. But once you find a sales letter that consistently beats the control, then you make it the new control and continue with testing another variation of the headline or a different variable. Perhaps you might next test whether the color of the headline makes a difference. Suppose that changing the color of the headline resulted in another 1% increase in sales to a 3% response rate. This would be another 50% increase in sales and would be triple the number of sales averaged from the original sales letter!

It is very easy to be complacent with a working sales letter and not test further, but this can be a costly mistake. Any change in a variable could result in higher profits. For example, suppose that you determined that you consistently had a 1% response rate when selling your product for $97 but a 2% response rate when selling the product for $67. For every 1000 page views, you would make $970 at $97 per sale but $1340 at $67 per sale.

Always track your response rate, always keep split testing against your control looking for a new control, and always consider the bottom line – your net profit. Many tests will fail – they will not beat your control. But once you have a successful test that consistently beats your control, you will likely have significantly increased your income.

Without split testing, you will never know how much money you are losing. But with this Internet marketing secret, you can potentially double your sales overnight.

To your success…

http://firstratemarketing.com/targeted-qualified-leads-are-the-lifeblood-of-any-business/

How To Use Your iPhone To Make YouTube Videos

In this post, I want to show you how to make high-quality YouTube videos like a pro using your iPhone.  I prefer the iPhone 7 Plus, the iPhone 8 Plus, and the iPhoneX.  These phones are top-notched when it comes to the quality output of photos and videos.

Listen to the video below posted by HubSpot on How To Make An iPhone Video.  Once you’ve viewed the video, I will refer you to the iPhone gear that you should consider to make your videos even more clean and professional.

Now that was a short and sweet video packed with great information!

To save time in this post, I will only post the name and link to the gear.  When you click the link you’ll be able to get the full description, details, and product photo.

GEAR FOR FILMING VIDEOS ON YOUR IPHONE

This is really good gear to capture those overhead shots. Remember, it’s designed to hold your iPhone.
This light fits right over your iPhone and it’s multi-functional. You’ll want the perfect lighting for your photos and videos.
Specifically designed for Apple devices: iPhone, iPad, or iPod Touch.
This device is directional and a must have. It works with Smartphones and iPhones.
There is a pretty good selection of moment lenses and somewhat difficult to recommend only one. so take a look at it and decide what works best with your device.
This tripod adapter is universal so you can use it with just about any phone. Takes the guess work out of what to choose.
Very strong and sturdy. Has a ballhead bundle attached for DSLR and mirrorless cameras.  Priced right for your budget.
This tripod stand is made specifically for iPhone X, 8, 7, 6S Plus. Also for iPhone 8, 7, 6S and Galaxy Note 8, 5, S8, and S7. As you can see, this tripod is very specific. If you iPhone match the specifications, then go for it!
This is a great deal! You’re getting a selfie stick AND a tripod…2 for the price of 1. Get an extra 5% off now.

To your success…

You may also like:

http://firstratemarketing.com/how-to-get-free-traffic-using-youtube-videos/

 

 

How To Get FREE Traffic Using YouTube Videos

Using YouTube video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success. Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.

First, lets forget the silly videos you’ll find all over YouTube of kids running into fences and demonstrating the newest dance move. While that kind of video can bring in hundreds of thousands of views, it won’t bring the targeted traffic you need.

Instead, consider making a YouTube video tightly targeted towards your niche. A real estate agent might make a video introducing herself and showcasing a few of her available homes for sale. A night club might make a video commercial with soundbites from party goers. A software developer might make a video demonstrating his latest application.

Because Google and other search engines are beginning to give videos hosted on sites like YouTube preferential search engine ranking, its quite possible your video could end up on the first page of search results for your targeted keyword phrase. This is incredibly powerful and not to be overlooked, as this is what will make your video marketing efforts well worth the time you invest in them.

Consider that YouTube itself may not have a huge market of people looking for videos on American Real Estate. But if your video titled American Real Estate made the first page of Google search results (again, due to the preferential search results video is receiving in the search engines) you’d benefit from the hundreds of people who search for that term in Google seeing your video as the #1 result and in turn, watching your clip.

With the preferential treatment YouTube videos are receiving in search results, the question then becomes, How do I move people from watching my video on YouTube to actually visiting my website?

This is simple. Bribe them at the end of your marketing video.  Well, bribe sounds a little strong, and in some cases, a little seedy, BUT it works!

Here are some ideas to consider:

⇒  Offer them something for free at your site (a consultation, a report, free drink, demo version, MP3 download, etc.)

⇒  Poll them or ask them a question and point them to visit your website to get the answer. People love to give their opinion. You can combine with the free offer, above, by giving them the freebie upon completion of the poll or question. This is invaluable for market research.

⇒  Leave them hanging. That’s right, don’t tell the whole story on your YouTube video instead, tell them just enough to incite curiosity. Then instruct them to visit your site for the complete story or answer.

Each of these ideas are intentionally broad, can be utilized over and over again, and can be molded to fit your target market.

The key here is catching your audience while they’re hot, right after watching your video, then give them a reason to continue on to your website. The truth is that if you don’t, most will simply click through to another video or search result. Capitalize on their attention and tell them where to go and what to do next you’ll be surprised at how many will comply!

To your success…

http://firstratemarketing.com/top-youtube-marketing-strategies/

http://firstratemarketing.com/budget-cameras-for-youtube-videos/

http://firstratemarketing.com/8-budget-tripods-for-youtube-videos/

Mobile Marketing Strategies To Grow Your Business

Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.  This article will also recommend various books to further define these strategies and prepare you for success.

Make People Want To Join Your Mobile Marketing Campaign

Make customers aware of your mobile presence by placing information about your promotions on business cards, sales receipts, flyers and the like. Make customers excited about being involved with your mobile marketing promotions by making sure there are special deals just for them.  If you’re not quite familiar about mobile marketing, but want to find out more about it, be sure to check out the book.

Utilize Mobile Search Engine Optimization (SEO)

Image of Book by Adam Clark, SEO 2018A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.

Offer Customers A Reason To Give You Their Mobile Phone Numbers

Have a sign at the register offering an instant one time discount. Give mobile customers first notifications of sales and new items coming in. Customers do not want to be texted without there being a good reason for it.

If you’re thinking about expanding out to a different market with a different product, make sure you start this effort first before you branch out to mobile marketing. It’s going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.

Personalize Your Messages

Use the subscriber’s name and make sure the platform you use can inset the person’s inputted information into the message. Having personalized messages helps improve your relationship with your customers. You have only 160 characters and the person’s name is included, no matter the length. Try keeping your messages short when you personalize them.

Advertise

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your website. With the tremendous volume of mobile applications and trends available to Image of book: Advertise, Promote, And Market Your Business or Websitecustomers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.  Get familiar with ways that you can promote your business, and yes, you can do it with little to absolutely no money.  Go here to find out how.

Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.

Use A/B Split Testing

HubSpot provides a tool that allows you to set up your mobile landing pages to Image of book: Conversion Fanatic by Justin Christiansonperform this testing. You can create two different landing pages that have different copy, headlines, graphics and buttons, and then test them both out to see which one performs best for your business.

Obviously, your goal is to make more money and increase your return on investment. But, you will have many different conversion goals, such as newsletter sign-ups, freebie downloads, sales and more.  Remember that conversions and clicks are nice but money is the point. There are always possibilities that the most clicked and trafficked page is not the one that makes the most money. Therefore, it’s imperative to run the A/B split testing long enough with enough variables to notice. Here’s a good example, don’t sign people up for the same list even if the series is the same; that way you know which list is filled with either A or B respondents.  Here’s a great book that I recommend to explain A/B split testing further.

When you know what your goals are, and test to find out how accurate you have been designing sales pages and landing pages for your audience, you’ll soon get better at converting and making more money.

As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips in this article, get the books, and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.

To your success…

P.S.  Check out my next post on the 2 specific cell phones that I found to be the best for marketing, YouTube videos, and Instagram.  If you want your pictures and videos to be of a higher quality, then these 2 cell phones are the best in my opinion and well worth it!  Stay tuned.

Top YouTube Marketing Strategies

YouTube video marketing is a strategy that is preferred among audiences today.  Videos does what text cannot and that’s create real time interaction between you and your audience.  Your audience will feel more involved and  connected with you with a freedom to respond in the form of comments, likes,  dislikes, and subscriptions.

Using really good marketing strategies in YouTube can turn you into an expert very quickly or in some cases, a celebrity.  There are plenty of strategies that you can use, but I find the following strategies to work the best, especially if you’re just starting out with YouTube.  If you want more YouTube video strategies, I recommend this book.  Trust me, It’ll take you by the hand and lead you to success!  This book is great for beginners, intermediate and advance YouTubers.  Knowledge is power!

OK, here are just a few strategies:

YouTube Video Series

Don’t be a one-hit-wonder!  Instead, consider creating a series of YouTube videos and not a string of single videos. Creating a video series will cause your target audience to look forward to future videos.  This strategy works especially well for educational and tutorial type videos. By starting a video series, you are increasing the likelihood of repeat visitors to your site that will convert to sales, likes, shared videos, and new subscriptions.

YouTube Educational Videos

You can change lives by making educational videos on YouTube!  YouTube is a powerful medium for learning because it’s accessible to worldwide audiences and hosts a diverse collection of learning videos. You can provide skill-building tips for career advancement,  you can teach an online course, or make ‘how-to’ videos. Speaking of “how-to” videos, be sure to personally use your products in your videos with enough specific details so your viewers can duplicate the process.

SEO

Make sure your YouTube video content  is optimized for search engines. Remember, search engine spiders cannot watch video content, so make sure you have the right titles, tags and descriptions. You need to optimize your YouTube videos so people can actually find them. Otherwise, it doesn’t matter how good your videos may be because no one will know about them.  Make sure to add keywords into the title of your videos, and send a video sitemap to make it easier for the search engines to locate you.

Consistent Posting

If you want to remain searchable, post your YouTube videos on a consistent basis and stick to it.  Over time, people will begin to anticipate videos from you. Also, let them know if there will be an update or new video coming in the video they are currently viewing.  Don’t tell you audience that the next part to your video is coming and you don’t deliver!  That will certainly destroy their confidence in you and that’s something you don’t want to happen.

There is little room for debate regarding the massive potential YouTube videos can have on branding you, your business, product or service.  Remember what you have read above as you work on launching your own YouTube videos and be prepared for amazing results.

You can do this…you will succeed!

To your success…

http://firstratemarketing.com/budget-cameras-for-youtube-videos/

http://firstratemarketing.com/8-budget-tripods-for-youtube-videos/

 

8 Budget Tripods For YouTube Videos

Having the proper tripod for your video camera or cell phone is important in creating your YouTube videos.  It not only protects your camera or cell phone, but having the proper tripod will allow you to capture the best videos at the best angles for different scenes.

Here are 8 of the best budget friendly tripods for your YouTube creativity:

This is my number one pick and it’s a brand called FotoPro.  This particular tripod is one of their biggest sellers and quite frankly, I see why.  They listen to their current and potential customers for what they would like to see in a tripod.  I know, some people may say what’s the big deal, it’s just a tripod right?  Well, it is a big deal.  Something as simple as a tripod is just as vital for your camera or cell phone as it is to how your shots or videos will convey your message.

Budget priced for your cell phone and camera, this tripod is extremely durable, water resistant, flexible, and gets the job done!  I like that it’s lightweight.  For a totally hands free creative experience, why not wrap it’s gripping spider like legs around a pole, a chair, basically anything.  It’s perfect for traveling lite on vacation.  You can throw it in a bag and not feel weighted down.

***

The BonFoto tripod is an all round sturdy tripod that securely holds your cell phone and camera.  The legs are not flexible, but they are sturdy and adjustable with non-slip legs, and adjustable leg clamps, so mount this tripod with confidence.  Made for level surfaces.  The BonFoto is also lightweight and travel friendly, only 55 inches in height.  This is a great tripod for a YouTuber.

 

 

***

Now, for the YouTuber who wants more than just a tripod, then you need to get Neewer!  I’m talking about the Neewer Camera Photo Lighting Kit.  It’s a kit that has everything you need for your YouTube videos, photos, everything!  So I included this brand in tripods because it’s a tripod (stand) plus so much more.  It fits your budget and produces videos and photos that wows!  The tripod/stand that’s included in the kit can hold your cell phone and camera, plus the light ring.  If you’re doing make-up videos for YouTube or just want your videos and pictures to look clean and professional, Neewer is for you.

***

Xeno SquidGrip is another favorite because it’s more universal than some of the other tripods out there.  I would say that this tripod caters more towards the cell phone.  I’m talking about iPhone, Samsung, Android, ANY mobile phone.  This tripod is very sturdy with a grip to match.

 

 

 

 

***

 

For those of you who use a tablet for your video needs, the Apro 50-inch Lightweight Aluminum Tripod is for you.  This tripod is specifically designed to hold your tablet and cell phone.  It packs and travels well.  It’s sturdy and safely supports your devices.

 

 

 

 

***

Another high quality tripod by Neewer.  This one is the Neewer Portable 70 inch Aluminum Alloy Camera Tripod Monopod.  It’s a tripod that morphs into a monopod.  You can take horizontal and vertical pictures with this one.  It’s not as compact as some of the the others, but it does travel well with it’s own travel/storage bag.  I can be adjusted from 70 inches down to a little above 20 inches.  This tripod weighs in just above 8 lbs.

 

 

***

Want a really good basic tripod?  Then the AmazonBasics 60-Inch Tripod With Bag is right for you.  The 60 inches comes from the center post when fully extended.  The legs extends from 25 inches.  It’s lightweight and sturdy.  What more can I say? This is just a basic tripod that gets the job done without all the fancy stuff.  This is a good one for the budget conscious.

 

***

The Ranger 57″ Ultra Compact and Lightweight Aluminum Tripod is well made, compact, extremely sturdy, and looks really good.  I would select this tripod if I want longevity and precision with a budget in mind.  This one comes with a 2-year warranty, and who wouldn’t want that!

 

So here you go!  These tripods are really good budget tripods for YouTubers, beginners and even for the advanced.  If you haven’t had an opportunity to take a look at some of the budge friendly camera’s check it out right here on my website and pick one out for your new tripod: http://firstratemarketing.com/budget-cameras-for-youtube-videos/

Budget Cameras For YouTube Videos

YouTube is one of the hottest social media platforms to get your product or service before millions in the form of videos.  With YouTube videos, you can easily connect with your audience while building a visual and verbal trust that comes across much more quickly than written content.

What I like about YouTube is seeing a real person demonstrate a real tangible product, while visually showing the results.  Visual results are not only believable, but also boosts customer confidence that translates into sales.  Such a powerful component of YouTube videos.

I’ve created a few YouTube videos in my time, but it didn’t go over as well to say the least.  Yes, I had very good content, I marketed my product very well, but what prevented me from getting really good views by potential customers was the quality of my videos.  My videos were not crisp, original, personal, and the volume wasn’t the best.  Trust me, people know quality when they see it!

What I did not have was a quality camera, not one.  Here’s another thing, I did not use myself in the videos, only words like in a PowerPoint.  I found out that YouTuber’s like to see the actual person for a more personal connection.

In order to make attention grabbing YouTube videos, I had to invest in the necessary equipment to achieve my goals.  So in this post, I would like to share with you some of best ways to create your YouTube videos that will not break your budget.  Whether you’re a beginner or advanced, the cameras that I will introduce to you today will keep you in front of your audience and keep them wanting for more.

Let’s begin…

 

This Sunlea Digital Camera is absolutely perfect for the beginner YouTuber.  It’s extremely easy to hold/handle, record, and produce the high quality videos that you need for YouTube.  It’s priced just right for the budget conscious YouTuber.  Check out all the details for yourself.

***

The Cannon PowerShot SX530 HS Digital Camera is  well known and respected brand.  Now this camera is priced a bit higher simply because it’s a “bundle” package.  Take a look at all that you’ll get in what I feel, is also at a budget price point.  It would cost you so much more if you were to purchase these items separately.  Like the phrase, “I saved a bundle,”  you will save with this camera bundle.  You will save time and money, plus you can’t go wrong with a Canon.

 

 

***

This Sunlea Digital Camera Vlogging Camera 24MP.  This one is similar to the Digital Camera Vlogging Camera, handheld, BUT with some very distinct features and a bit of an upgrade in my opinion.  And yes, you can take selfies with it as well with a flip of the screen.  I like this camera because it’s compact and not bulky.  It’s easy to handle and multi-functional.  The microphone function doesn’t muddle your voice in any way.  It picks up sounds very clearly and distinctly…no garble here!  By the way, there’s a $5.00 coupon that you can apply towards your purchase on the website.

***

For those who don’t really want or need a hand held camera, but want something to attach to your laptop or tripod, then the Logitech C922X Pro Stream Webcam is perfect for you.  So you’re not into the mobile thing…moving around while you record.  You want to stay in one spot like a desk for instance, perhaps do a tutorial on your computer, then check out this Logitech C922X Pro Stream Webcam.  This webcam is just right for your budget and fits any level of experience.

 

These are just some of my camera picks for getting started on YouTube with a budget.   Stay tune for accessories to compliment your camera and to help make your video creativity effortless.

To your success…

P.S.  If you need to YouTube strategies, go here:  http://firstratemarketing.com/top-youtube-marketing-strategies/

 

 

Leads That Converts Into Sales

Do I really need leads for my business?  YES!

Leads are potential customers.  Leads—especially TARGETED, QUALIFIED leads, are the lifeblood of any business you can think of.

So what exactly is a lead—or more specifically, a TARGETED, QUALIFIED lead?

A targeted, qualified lead is someone who has expressed interest in what you have to offer. They have already been qualified as being interested by giving their contact information in exchange for something related to whatever you’re selling.

Someone who subscribes to your email list is a lead, because they have given you their email address specifically because they were interested in either you
and your products, or the free offer in exchange for their name and/or email address.

Leads are essential. Leads are traffic. Leads are sales.  If you’re looking for fresh hot, targeted leads for your specific business, I suggest you look into this limited offer before it ends!

If you think you don’t need leads, think again. No matter what you’re doing to make your living, leads will be the lifeblood of your business!

Some people just use an autoresponder like GetResponse, which is perfectly find if all you’re looking to do is build a list (leads) for email marketing purposes. If you only need basic information such as name and email address, that’s all you need.

However, if you have more advanced needs, such as when you need to collect information like income, buying habits, and other information, you might
need to use a more advanced system.

This means using a Customer Relationship Management system, or CRM. A CRM is an all-encompassing program that allows you to collect leads from squeeze pages or even when a customer makes a purchase, and then
sort, segment, manage, and use that list of leads.  An example of a CRM is Salesforce.com.

You might be wondering what type of information you really need to collect from your leads. Is name and email enough, or should you be gathering more detailed information?

Well, the first thing you need to do is look at your business model.

If you’re just collecting emails to market affiliates products, then a simple form asking for name and email address is probably all you really need.

Why, you may ask, wouldn’t I just request as much information as possible from each lead? What if I need that information later?  So what exactly should you ask people for?

The simple answer is this…only what is necessary.

Never ask people for anything more than you really NEED. The more you ask for, the lower your conversions are likely to be.  Most people are a bit reluctant to enter their information.  Personally speaking, I know I’m a bit reluctant to enter my information for a free offer.  Why?  Because once I download that free offer I’m bombarded with countless emails from the same source!  I mean, emails that I’m not interested in,  expensive “systems” they now want to influence me to purchase.  Come on!  So take it from me, a person who have experience in being “stalked” only because I entered my information for that free offer.  So for goodness sake, only ask what you need and what is necessary.  Also, make sure you at least ask if the person would like to receive future emails and offers while they are entering their information.

Now, with that being said, you can go through the process of gathering these leads…putting in the extra time and work.  OR you can simply purchase your leads from a reliable source.  A source that provides TARGETED, QUALIFIED LEADS that is tailored to your specialized niche business.

Remember, leads are important and the lifeblood of your business.  Without leads, there are no customers, if there are no customers, there are no sales, if there are no sales, your business will no longer exist.

To your success…

 

 

 

How To Use Content Marketing To Market Your Website

Content marketing is type of marketing strategy that involves the creation and sharing of online material (such as videos, blogs, articles, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services, providing a value, solving a problem.

Whether you sell a product or a service, whether your business is conducted exclusively online or only partially over the internet, content marketing is essential. After all, just because you can reach millions of people online doesn’t mean that you will.

After all, how many businesses similar to yours exist online? Without content marketing, how will you set your business apart from your competition?

The simple answer is that you won’t. Therefore, it’s important to understand the ways in which marketing a business online is different from marketing a brick and mortar store in the center of town.

In order to market your business online, you need to understand the importance of content marketing, with quality content.  Quality content – in the form of website pages, blogs and articles that you use to market your site Book: The Content Code– will be what sets you apart.

When your website is created, it’s important to use unique, keyword rich, relevant language. In some cases, your web designer may provide this service, however, if content creation is not a part of their package it may benefit you to hire a content writer to create the text of your website.

Keyword rich, relevant text will help search engine spiders to rank your site. However, it’s important in terms of search engine marketing to regularly update your site – to keep it relevant. A blog is an effective tool for keeping the content on your website fresh.

Think about this for a moment: a blog – short for weblog – is unique, keyword rich and relevant content that is updated daily. Offering great content on your site initially improves your search engine ranking, so wouldn’t it benefit you to have content that updates daily?

That content, however, should not exist solely for the search engine spiders; it should also provide information with your current customers as well as to prospective customers. A blog does just that: it opens a dialog, enabling your business to reach out to your customers and clients providing them with the information that they’re looking for.

Electronic newsletters work in a similar way: with them, you can reach out to those who are interested in learning more about the products or services that your business offers. You can use a newsletter to provide information about upcoming product releases, to offer tips and tools that will save readers time or money, or even to offer discounts and incentives to your subscribers.

Of course, just as you can create keyword rich, relevant content that reach out to your newsletter subscribers, you can use content marketing to draw in a wider customer base. By creating content that focus on keywords and phrases associated with your product or services and publishing those articles or posts in directories online, you will be able to establish your knowledge, experience and expertise in the marketplace.

Those prospective customers who are seeking products and services similar to yours will find you credible and follow links back to your website. They will feel confident that you understand what they are looking for and that your product or service will benefit them.

The important thing to focus on, however, is that your content must be relevant to what current and prospective customers are looking for. Your content must contain the information that these individuals are looking for – and, in order for them to find it, it must be written in a way that draws on your keywords and key phrases.

For many, this seems daunting. Creating fresh, keyword rich, relevant content is not something that everyone is good at – especially when it means creating that content on a regular basis, weekly or daily.

What constitute good content?

1. Your content answers a need or solves a problem that your target readers have. Specifically, your article or post contains keywords that readers search for. For instance, if you are targeting readers with hair loss, then hair loss is a keyword phrase that you can use in your article or post . However, a better keyword phrase is likely hair loss remedy as your article content can be on remedy solutions for hair loss, thus addressing the needs of your reader.

2. Your article or post contains useful resources. Using the same example for hair loss, you can write about where your reader can find the remedy solutions.

3. Your content contains practical tips that your readers can easily apply. A step-by-step guide on preparing a remedy right out from ones kitchen is interesting and unusual.

4. If you are writing a discussion topic, you present alternative views and a healthy discussion on each view.

5. Your content is personalized. You write from your own experiences.

6. You have an opinion on a discussion topic and your ideas are well supported. Support can be in the form of testimonials from experts or references to scientific and proven research. It is okay to write an article based on general information but winning content are those that have supporting reasons for your opinion.

7. Your article or post is up-to-date with the latest information on trends. No one likes to read outdated ideas. This is especially if you are writing on an area that is fast moving like IT or even fashion.

I hope this post helps you understand the importance of writing good content and connects with you audience.  Putting your readers first as you create your content makes all the difference in the world.

To your success…

 

Also see…http://firstratemarketing.com/write-attention-grabbing-email-subject-lines/

How To Boost Real Estate Sales With Digital Marketing

The service offered in the above video is a highly efficient and highly converting tool for success in your Real Estate sales.  If you want more sales, if you want to reach more customers that are ready to buy, if you want your real estate company to be in front of thousands while converting into happy families moving into their new home….then you MUST give Revolution Associates the signal to move forward in your behalf.

Revolution Associates takes on the role of “marketing with attitude” when it comes down to your real estate business.  “Marketing with attitude” gets you the desired results…SALES!  COMMISSIONS!  LISTINGS!  According to the Founder, Elton Potts, “We need to wake up.  Old ways don’t work anymore.  Being a business means you need to stay on the cutting-edge and most marketing tactics are dull and boring with little to no reach.”

Revolution Associates  will create a solid digital marketing strategy for your business with awesome results, taking your real estate business to a whole new level.

Remember, Revolution Associates can build awareness and attract leads for you… But it’s your job to turn those leads into sales. They’ll do the majority of the work for you and you’ll reap the benefits.

Click one of the links to see what they do, how they do it, their results page, and how you can connect with Revolution Associates.

To your success…

 

Tips for Successful Email Campaigns and Product Launches

Here are a few tips on how to successfully develop and implement your email campaigns and product launches.  If you’re launching a new product or going for a special sales push, there are a few things you can do that’ll virtually guarantee a higher response rate. These things include split testing email headlines, amping up excitement before the launch and taking advantage of the “crowd effect.”

 

Here’s a little more detail on each of these tips…

Email Split Testing

Most modern list management software will allow you to split test headlines. Furthermore, you can segment out your list and send emails to only a portion of your list.

If you’re doing a big, important product launch, it can often pay to do something like this:

Create two different headlines, or even completely different emails. Then segment out 25% of your list and split test those two different emails to just that 25% of your list.

Once you have the results from that initial test, send the winner out to the remaining 75% of your list.

Naturally, you should also be split testing landing pages and other factors throughout your campaign.

The Tease > Tease > Tease > One Time Offer Formula

One proven formula for successful product launches involves really getting the excitement level about the new product up, then creating a very limited supply.

For example, you might briefly mention on your blog that something big is coming up. You might then write an email detailing the problem, hinting that there’s a solution coming up without telling your readers what it is.

Then, you do an interview with another well-known person in your industry, again talking about the problem and how amazing it would be if it were solved. You excitedly tell the audience about your new product that’s soon coming out.

You just keep building up the excitement and mystery, releasing just a little bit of new information with every post.

Finally, when you release the product, there will already be a ton of excitement around it. If you combine this with a One Time Offer to create scarcity, your conversion rate will go through the roof.

Take Advantage of the Crowd Effect

The crowd effect simply states that people are more likely to do something when others are doing it. In other words, if a person knows that a lot of other people are rushing to buy a product, they’re more likely to want to buy as well.

How can you take advantage of this?

First of all, creating an active blog, chat room or message board where people can talk about your product or post that they just bought is a great first step.

Recruiting affiliates in your space is another great way. If someone gets one email about your product launch, they may ignore it. But if they get emails for five different people, especially people they trust, then they’ll definitely have to check it out.

Contests are another great way. For example, ask everyone to post a video about why they love the new product. The winner gets all your products, video and audio, loaded on a free iPad. You’ll get a great surge of responses, creating the impression that you have many buyers.

These are just guidelines and examples. Come up with your own specific ways of creating the sense that a lot of people are rushing to buy.

These three things: scientific split testing, the tease and scarcity tactic and the crowd effect are all powerful methods to help increase your response in any email product launch or campaign.

To your success…

How To Use Email Marketing To Sell Online

Selling by email is different than selling on a sales page. Sales letters have to work under the impression that they have just one shot to make a sale and have to hammer in all the benefits and go for an instant close.  Email on the other hand has the benefit of a relationship and ongoing contact.

Here are a few choice tips on how to use email to sell effectively.

 

=> Relationship First, Sales Second

Aim to first build trust and reader loyalty. This is what will get your emails opened time after time. Once your emails are getting opened and you have your reader’s trust, then you can safely make sale after sale without alienating your list.

If you sell too much without first building trust, readers are more likely to tune out than buy.

So how do you build this trust?

Provide first class, unique, original content that directly benefits the reader. Every time they read an email from you or buy a product from you, they should be better off. Do this consistently and readers will start to believe in you and your products.

 

=> Using Multiple-Email Sales Techniques

As mentioned earlier, email marketing allows you to use tactics that just don’t work with sales letters.

One of these is the Problem > Problem > Problem > Solution formula. Simply put, you send a series of emails about just the problem without offering a solution (yet). You can provide a lot of value by just explaining the problem. Then you finally offer an innovative and powerful solution.

For example, say you run an investment newsletter. You might send this series of emails:

1) Why most people can’t beat the stock market index
2) Why most people choose poor money managers
3) Why most people can’t retire by 60 even if they manage their investments right

Then, in the fourth email, you finally reveal your product about smart investing.

If you have strong readership, by the time readers get your “solution” email they’ll be dying to get their hands on the product. Build up the problem while providing value, then provide the solution when they’re already ready to buy.

 

=> Other Email Sales Tactics

Another effective way of generating sales is to use webinars.  Use a webinar to demonstrate knowledge in a particular arena, and then use emails to follow up and close the sale.

Finally, every once in a while offer a sale. Perhaps it’s your birthday sale, or a favorite day of the year sale; whatever the reason is, just a few times a year offer a sale of 15% to 30% off. You’ll make much more than the amount you lose on discounts.

These are just a few tactics that can help you increase your email sales. Start by building the relationship with your list; then use one of these methods to bring in a nice stream of sales.

To your success…

Emails That Get Noticed

A lot of email list owners eventually run into the problem of not knowing what to write about. If you ever run into that issue, then perhaps this article can help. Here we’ll go over three kinds of emails that you can use over and over again. In fact, if you just rotate between these three kinds of emails, your business will do very well indeed!

Here are three types of emails that your readers will never grow tired of.

=> #1 – The Mailbag, aka The Q&A

The mailbag is basically when users email you questions and you answer those questions. You pull their questions out of a “mailbag.”

Using just this one technique, dating guru David DeAngelo built a $20 million dollar a year infomarketing business. About 80% of his emails were just him answering customer questions.

If you don’t have users emailing you questions yet, hop on internet forums related to your niche and pull a few questions. Answer these questions in your mailing list and encourage others to ask questions as well.

As long as you’re answering relevant questions that others want to hear the answers to, your readers will never grow tired of these emails.

=> The Personal Story (With a Lesson)

This is a great way to have users get to know you more and connect with you emotionally, while getting a lot of value out of your newsletter.

Tell them a personal story. Make it emotional and make sure it has energy to it. Tie in a “moral” or a lesson relevant to your niche or market.

For example, if you run a website about stock speculation, you might tell the story of how you lost a big sum of money in a short period of time. Then, break apart what you did wrong and turn the story into a lesson.

If you ever have trouble coming up with topics, just take out a sheet of paper and start brainstorming for relevant stories that have happened in your life.

=> The How To

This is a fundamental article template. Basically, you teach your users how to do something.

Once you’ve owned a list for a while, you’ll probably run into the problem of having talked about almost everything relevant to your niche. If you do run into that issue, try sending a “how to” email that’s related, but not necessarily directly in your niche.

For example, if you run an internet marketing website, instead of writing yet another article about how to get traffic, why not try writing an article about how to stay concentrated when working from home? Or about how to get over your first website flop?

If you think a little bit outside the box with your how to topics, the possibilities are really endless.

These are three article topics that you can use over and over again without your users getting tired of them. They never get old, because the actual content is always different. It’s just the framework that stays the same. If you ever run out of ideas, try using one of these three to spark your imagination.

To your success…

How To Write Attention Grabbing Email Subject Lines

A great email subject line should jump off the page, grab a hold of your reader’s attention and almost force them into opening the email. A poor subject line on the other hand will easily be skimmed over and lost.

How do you write an attention grabbing email subject line that will make the reader stop in his or her tracks?  Let’s go a step further…will your subject line prompt the reader to quickly open up the email without hesitation?

Here are a few tips.

=> Use Action and Power Words

The more vibrant and energized your words, the more people are going to be drawn to them.

Take the first sentence of this article for example. If it had just said “A good subject line should catch attention,” how much blander would it be? Phrases like “jump off the page,” “grab a hold of” and “force them into opening” are a few examples of action words.

As you get more experience with writing copy and with writing emails, you’ll start to get more of a sense of what power words you like to use. Vary it up so your readers don’t get bored with them, but keep all your subject lines dynamic and powerful.

=> Say Something Surprising or Shocking

A shocking subject line tends to do better than a predictable subject line.

Here are a few examples:

* Diet

Example: “How to lose weight quickly”
Better: “How I Lost 23lbs by Eating More Cheese”

* Finance

Example: Is Microsoft a Good Buy?
Better: The Only Time You’ll Lose Your Shirt on Microsoft is …

* Relationships

Example: How to Get a Girlfriend
Better: What Sandy (my date) Told Mary After I Left

These are just a few examples of email subject lines that invoke curiosity. They’re counter-intuitive and hint at an entertaining article inside.

=> Imply a Benefit in the Subject Line

Someone who’s reading just the subject line of your email should get a good idea of what the email is about.

Copywriters often make the mistake of writing shocking or controversial subject lines that don’t tell the reader anything about what’s inside the email. Sure, you might catch their attention for a second, but they probably won’t open the email because there’s no implied benefit for them.

The benefit can be directly stated, or it can be subtly hinted at. The most important thing is that someone in your target market would get the sense that their lives might improve if they read what you have to say.

=> Be Different Than Your Competitors

Subscribe to all your competitor’s email lists. Even if you don’t send it to your personal account, at least set up a different email account just to get your competition’s emails.

Always, always, always set yourself apart from your competition.

If you realize that you’re starting to sound like your competitors (“Make money!” “Lose weight!” etc.) then it’s probably time to take a different angle.

Even if the product you’re ultimately selling promises the same benefits as your competitors, that doesn’t mean you have to sound the same.

Learn to differentiate yourself. Learn to imply a benefit in the subject line. Learn to use shock to your advantage. Learn to use power words.

Apply these techniques and your open rates will soar.

To your success…

What Is Affiliate Marketing and How Does it Work?

Affiliate Marketing is a way for a company to sell its products by signing up individuals or companies, also known as “Affiliates” who market the company’s products for an agreed upon commission .

Are you thinking about becoming an affiliate?  Then make sure you execute  the following steps:

Choose A Niche

What is a niche?  A niche relates to products, services, or interests that appeal to a small, specialized section of the population. 

Find out what your niche (i.e. weight loss, fashion, digital products, etc.) might be, what you’re passionate about, and especially if there’s money to be made in your niche.  Money to be made within a niche certainly overrides passionate feelings about a niche…keep that in mind when making your selection.

Research Affiliate Programs

This is where you determine what commissions you would like to be paid.  This is also where you determine what products you would like to promote.  And this is where you decide whether or not you will agree to accept the terms and conditions of the affiliate program that you’ve selected.

Make sure you don’t rush into selecting an affiliate program.  Take the time to read completely through all of the terms and conditions of the program.  It’s more important to make a well informed decision that will benefit you in the long.  Remember you’re in control of how much you will earn based on the affiliate program you select.

Make sure you select a profitable affiliate program that will pay out at least a minimal commission of 50%.  Make sure the product is in demand, which you will know by it’s “gravity”.  The higher the “gravity” the greater the demand.

Let me show you what Clickbank means by gravity:

“Grav: Short for GRAVITY™ performance statistic, this number represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.”

So keep that point in mind if you decide to promote a product from Clickbank.

Set Up Your Website

This is where you take your research, selected product, etc. and put it in a website.  Now it’s time to promote your product.

The first step in setting up your website is to purchase a domain.  Just like you have an address to your home, a domain is the address to your website.  Here you would need to be selective in your domain name, which should be centered around you niche.

Check with various domain providers to make sure the domain name that you’ve selected is available and ready for purchase.  That means you will need to have a 1st, 2nd, or maybe a 3rd domain name in mind just in case your 1st selection is not available.

The domain providers that I highly recommend are affordable, reliable, and have excellent customer service:

iPage.com

Set Up A Hosting Account

Hosting is where your new domain or web address will be housed and managed.

Web hosting is a service that you to post a website or webpage onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet.

So when someone types in your website address in their browser, their  computer will connect to your server (web host or web hosting service provider) and your website or webpages will be delivered to them through the browser.

Not all hosting providers are created equal, so make sure you do your homework in selecting the right hosting service that fits your needs and your budget.

Here are a few web hosting providers that I highly recommend.  They also double as domain providers as well.  They are affordable and reliable….and they are all running some fabulous specials really cheap!

BlueHost.com

iPage.com

HostGator.com

Now that you have your domain name, your domain is now hosted, it time to set up a content management system for your site.  This is important because this is where you will create the content for your site once you have everything in place.

One really good content management system for your site is WordPress.org.  I love WordPress.  In fact, my site is a WordPress.org site.  I love the versatility and how easy it is to use.

So install WordPress from WordPress.org not WordPress.com.  Select a theme which is also a style, or customize one yourself.  Now you’re ready to start creating your content.

Select An Autoresponder 

What is an autoresponder?

An autoresponder is a service which allows you to automatically send out emails to a group, or to several different groups, of people.  In my opinion, it’s essential to have an autoresponder in place when you’re in an online business.  An autoresponder keeps you in contact with your customers.  For instance, you set up an opt-in page or landing page to invite subscribers to sign up to receive your emails, newsletters, and offers.  Once the emails are written, all you have to do is let the autoresponder do the work for you.  As an affiliate, it is imperative for you to have an autoresponder.  Without one, you can miss out on huge opportunities to connect with your audience and opportunity to make a sale.

There are several autoresponders out there, but not all of them will deliver the same results.  I highly recommend the following two autoresponders because of functionality and price point.  Research it and make your best decision for your business.

GetResponse

Aweber

I trust this information will get you started….yes, there’s more information to share with you, but let’s not get to overwhelmed.  Marketing is HUGE!  Let’s take one bite at a time.

To your success…

 

 

Increase Free Site Traffic With Keywords

The accurate use of keywords is one of many ways to generate free traffic to your website or blog. It is often overlooked, under-utilized, and not misunderstood.

What does that mean?

It means that the keywords you choose should accurately reflect the content you have. The reason we use keywords is to help surfers find the content they are looking for. Choosing popular keywords that have nothing to do with your content is a commonly made mistake – don’t do it! Instead, find the most popular relevant keyword and use it in your title.

Be extremely literal and descriptive in your title and then use your keyword throughout your article several times in a natural way.  Never over saturate your article with keywords called Keyword Stuffing.

Here’s what smartblogger.com says about Keyword Stuffing…

Keyword Stuffing

“Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.” –Google

Let’s get technical for a moment.

If you’re unfamiliar with the term, “keyword stuffing” means using a keyword over and over again in your content in the hopes that it’ll get you a better ranking. For example, let’s say you want to rank for “chocolate chip cookies.” This is what keyword stuffing would look like:

“Chocolate chip cookies are so delicious! I’m going to teach you my grandmother’s chocolate chip cookie recipe for making the best chocolate chip cookies you’ve ever tasted. The chocolate chip cookie recipe makes two dozen chocolate chip cookies.”

The whole article blog post would continue like that, using the keyword “chocolate chip cookies” dozens or even hundreds of times. Never mind the language is so unnatural it’s almost unreadable. It’s optimized, baby!

It’s also dumb. Here’s why:

Keyword density is only a tiny part of Google’s algorithm. Nobody knows for sure how much, but from what I’ve seen, I would guess it’s less than 5%. Next to the more important factors like domain authority and trusted links, it’s almost completely irrelevant.

And if you take it too far, it can hurt you.

Google’s top concern is the user experience. If all the articles people find are stuffed with keywords, no one will want to read them, and everyone will stop using Google to search the web. They’ll never allow it, and some SEO experts believe they actively penalize it.

But let’s say they don’t. Even if you escape totally unscathed, who do you think is going the link to content like that? Nobody with any authority. And since links are a much more important part of the algorithm, you’re dooming yourself to get ignored forever.

My advice?

Don’t think about keywords at all for the first year of your blog. Just focus on publishing jaw-dropping content and getting as many links as you can. Then, once your blog has some authority, go back and tweak the keywords in your most popular posts without making them sound even the slightest bit unnatural.

Yes, you might lose some opportunities, but your chances of building an authority site are much, much higher. Trust me.

If you have a keyword that’s a bit confusing relating to its meaning take your time to explain to them what you are talking about and what the meaning is. When you use your keyword or keyword throughout your article consider using variations of the word(s) and mixing up the order of your keyword phase.

Take a look at Google Keyword Tool and get familiar with how keywords work.  See which keyword search is most used in web browsers and plan how to use it in your article(s).

Keywords are powerful. They help you to place better in the search engines, which means when someone searches for your keyword(s) they are more likely to find you, because you show up sooner in the search engines. This translates to more free traffic to your website.

So, now wasn’t that easy? Just taking the time to choose the best and most accurate keywords can significantly increase your free traffic flow. It will cost you nothing but a little time and you will enjoy huge benefits for your time. What better time to increase your traffic than right now.

Don’t forget to sign up for your free eBook here.  The free eBook is on Affiliate Marketing, but the information within will benefit all genres of online marketing.

And lastly, here’s a special that fits right in with this topic.  If you’re serious about your online marketing success, take advantage of this opportunity.  Here it is: 

To your success…