Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers. This article will also recommend various books to further define these strategies and prepare you for success.
Make People Want To Join Your Mobile Marketing Campaign
Make customers aware of your mobile presence by placing information about your promotions on business cards, sales receipts, flyers and the like. Make customers excited about being involved with your mobile marketing promotions by making sure there are special deals just for them. If you’re not quite familiar about mobile marketing, but want to find out more about it, be sure to check out the book.
Utilize Mobile Search Engine Optimization (SEO)
A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.
Offer Customers A Reason To Give You Their Mobile Phone Numbers
Have a sign at the register offering an instant one time discount. Give mobile customers first notifications of sales and new items coming in. Customers do not want to be texted without there being a good reason for it.
If you’re thinking about expanding out to a different market with a different product, make sure you start this effort first before you branch out to mobile marketing. It’s going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.
Personalize Your Messages
Use the subscriber’s name and make sure the platform you use can inset the person’s inputted information into the message. Having personalized messages helps improve your relationship with your customers. You have only 160 characters and the person’s name is included, no matter the length. Try keeping your messages short when you personalize them.
Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your website. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option. Get familiar with ways that you can promote your business, and yes, you can do it with little to absolutely no money. Go here to find out how.
Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.
Use A/B Split Testing
HubSpot provides a tool that allows you to set up your mobile landing pages to perform this testing. You can create two different landing pages that have different copy, headlines, graphics and buttons, and then test them both out to see which one performs best for your business.
Obviously, your goal is to make more money and increase your return on investment. But, you will have many different conversion goals, such as newsletter sign-ups, freebie downloads, sales and more. Remember that conversions and clicks are nice but money is the point. There are always possibilities that the most clicked and trafficked page is not the one that makes the most money. Therefore, it’s imperative to run the A/B split testing long enough with enough variables to notice. Here’s a good example, don’t sign people up for the same list even if the series is the same; that way you know which list is filled with either A or B respondents. Here’s a great book that I recommend to explain A/B split testing further.
When you know what your goals are, and test to find out how accurate you have been designing sales pages and landing pages for your audience, you’ll soon get better at converting and making more money.
As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips in this article, get the books, and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.
To your success…
P.S. Check out my next post on the 2 specific cell phones that I found to be the best for marketing, YouTube videos, and Instagram. If you want your pictures and videos to be of a higher quality, then these 2 cell phones are the best in my opinion and well worth it! Stay tuned.