If you’ve been thinking about starting your own online store, you’re
not alone. New tools have made it easier and less expensive than ever, to get started in e-commerce. Of course, a lot of people still feel like they can’t set up their own store, because they think it’s too difficult or too costly, but not with Shopify. In fact, you can now set up your e-commerce store for FREE using Shopify. This is a limited offer so don’t procrastinate!
In the meantime, I want to show you some facts about e-commerce that might surprise you:
⇒ Retail e-commerce sales will reach $4.5 trillion globally by 2021
⇒ About 40% of worldwide internet users have purchased something online
All this information comes from comes from reputable sources such as
Statista and Harvard Business Review, and you can see just how huge
e-commerce has become.
Also, I’m certain you’ve heard about how so many brick and mortar stores are closing, malls closing…why? Because most people are gravitating towards making their purchases online, citing convenience as probably the number one factor. So getting into e-commerce, starting your online store, just makes sense!
This is just the first of several posts that I plan to share with you to help you transition into e-commerce with…not just success, but great success using Shopify! So, stick with me and I’ll take you there.
You’ve decided to start your online e-commerce store, what’s next?
Make Your Niche Selection
Niche selection is one of the most critical elements of setting up a profitable e-commerce business, whether it’s online or a traditional brick-and-mortar store. To help you with understanding how niches work, I recommend this book.
Selecting a niche is crucial. You need to choose a market that has a large number of people who are interested in the niche (via search results), but ideally not that much competition.
Let’s say you choose “Weight Loss” as your niche. That’s a huge niche, and broad! Everyone want to lose weight, look better, improve their health, etc. The weight loss niche is a highly competition niche, BUT…within that weight loss niche, find the less competitive edge, by narrowing and focusing more on a specific weight loss niche . For instance, instead of weight loss, why not a type of weight loss…Paleo Diet Plan…for instance. It falls under that weight loss umbrella and you’re setting yourself apart on a more focused niche.
⇒ Streamline your niche.
⇒ Choose a niche with a lower amount of competition. Competition lowers prices, which reduces profitability. The more sellers there
are in a market, the lower prices are likely to be, which is a lose-lose
proposition for everyone except buyers.
⇒ Select a niche that people want, need, and YOU are the one to solve their problem. That means you will have repeat buyers.
⇒ Select a niche that you’re interested in, one you can connect with, one you’re passionate about.
There’s so much more to opening an online e-commerce store using Shopify, and I will explain more in my upcoming posts. Until then select your niche and take advantage of the FREE Shopify offer.
To your success…