Using YouTube video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success. Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.
First, lets forget the silly videos you’ll find all over YouTube of kids running into fences and demonstrating the newest dance move. While that kind of video can bring in hundreds of thousands of views, it won’t bring the targeted traffic you need.
Instead, consider making a YouTube video tightly targeted towards your niche. A real estate agent might make a video introducing herself and showcasing a few of her available homes for sale. A night club might make a video commercial with soundbites from party goers. A software developer might make a video demonstrating his latest application.
Because Google and other search engines are beginning to give videos hosted on sites like YouTube preferential search engine ranking, its quite possible your video could end up on the first page of search results for your targeted keyword phrase. This is incredibly powerful and not to be overlooked, as this is what will make your video marketing efforts well worth the time you invest in them.
Consider that YouTube itself may not have a huge market of people looking for videos on American Real Estate. But if your video titled American Real Estate made the first page of Google search results (again, due to the preferential search results video is receiving in the search engines) you’d benefit from the hundreds of people who search for that term in Google seeing your video as the #1 result and in turn, watching your clip.
With the preferential treatment YouTube videos are receiving in search results, the question then becomes, How do I move people from watching my video on YouTube to actually visiting my website?
This is simple. Bribe them at the end of your marketing video. Well, bribe sounds a little strong, and in some cases, a little seedy, BUT it works!
Here are some ideas to consider:
⇒ Offer them something for free at your site (a consultation, a report, free drink, demo version, MP3 download, etc.)
⇒ Poll them or ask them a question and point them to visit your website to get the answer. People love to give their opinion. You can combine with the free offer, above, by giving them the freebie upon completion of the poll or question. This is invaluable for market research.
⇒ Leave them hanging. That’s right, don’t tell the whole story on your YouTube video instead, tell them just enough to incite curiosity. Then instruct them to visit your site for the complete story or answer.
Each of these ideas are intentionally broad, can be utilized over and over again, and can be molded to fit your target market.
The key here is catching your audience while they’re hot, right after watching your video, then give them a reason to continue on to your website. The truth is that if you don’t, most will simply click through to another video or search result. Capitalize on their attention and tell them where to go and what to do next you’ll be surprised at how many will comply!
To your success…