Why A Lead Capture Funnel Is Essential For Facebook Ads Success

Knowing what a lead or sales funnel is and what it does is essential for you to succeed in Facebook Ads. Otherwise, you’re leaving money on the table because you’re not optimizing your ads for every stage of the sales process.

For simplicity’s sake, we’re going to define a sales funnel as having three stages: the top, middle, and bottom. To get higher conversion rates, you’ll need to create separate types of ads for each stage of the funnel.

Stay with me…

Top of Your Sales Funnel

For instance, at the top of the sales funnel, people wouldn’t know your brand, and what you do, so you need to introduce yourself to them. For this purpose, Brand Awareness and Reach ads are great objectives to use for your Facebook ad. You don’t want to sell on them aggressively as it could turn them off your brand. Instead, try to offer something of value. When they engage with your ad, you can re-target them later on with another ad.

Middle of Your Sales Funnel

At the middle of your funnel, your audience will be at the stage where they will be more likely to consider your business as the solution to their pain point. Since this is your second point of contact with your audience, they’d be more likely to engage with your ad. You can use different campaign objectives depending on what you want to achieve. For instance, you can choose from Traffic, Engagement, App Installs, Video Views, Lead Generation, and Message objectives on Facebook ads. Maybe a few people in your audience will be willing to buy something from you now, but most of them will need some more prodding. So we go into the next stage of the funnel…the bottom.

Bottom of Your Sales Funnel

The bottom of the funnel is where you ask people to buy your stuff. You’ve already made some contact with them – they’ve engaged with your past ads, they’ve visited your site, signed up to your mailing list, downloaded your app, and more. They should be ready to buy now. You can create a Facebook ad with any of the following objectives – Conversions, Catalog Sales, and Store Visits. When you create the perfect ad, one that will resonate with your bottom of the funnel audience, then you’ve got them in the bag. You can also do a few split tests so you can find the winning ads, which you can scale later on.

To Your Success…

You might also want to read: http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

http://firstratemarketing.com/facebook-ads-dominationthe-ultimate-guide-to-using-facebook-ads-to-get-more-leads-and-sales/

http://firstratemarketing.com/3-reasons-why-facebook-ads-are-more-effective-than-boosted-posts/

http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

http://firstratemarketing.com/the-facebook-pixel-3-reasons-why-you-need-to-install-it-today/

http://firstratemarketing.com/5-reasons-your-business-should-use-the-facebook-pixel-and-re-target-marketing/

 

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5 Reasons Your Business Should Use The Facebook Pixel and Re-target Marketing

The pixel is a cute name for what is probably Facebook Ads’ most powerful weapon for advertisers. Not only does the pixel track what your visitors are doing on your website, but it also transcends any device and IP address. Once your user is tagged by the pixel, you can be sure that your ads are going to be shown to that user regardless of whether they’re using another device or traveling in another country.  Sounds great doesn’t it!  Read on…

Here are five reasons why re-target marketing is so effective in Facebook Ads:

1. You’re targeting a warm or hot audience

Unlike cold audiences, it’s easier for warm or hot audiences to convert because they already know your brand or business. Only a very small percentage of first-time visitors (cold audience) actually buys anything so re-targeting them in your next ad campaign helps increase your chances of getting them to buy from you later on.

2. Increase brand awareness

On the second point of contact with your business, your prospect or lead may start opening themselves to your business. They may not be ready to buy from you yet, but slowly they’re becoming more aware of your brand. At this stage, they are in the middle of your sales funnel (consideration stage). With just a bit more push, you can get them down to the bottom of the funnel where it’s easier to convince them to buy.

3. You can generate more sales

People familiar with a brand is more likely to do business with that brand than someone they don’t know. If you use a sales funnel for your business, you can implement different techniques and strategies to move people from the top of your funnel (awareness stage) down to the bottom of the funnel (conversion stage). Re-target marketing helps ensure you get more sales down at the bottom of the funnel.

4. Higher conversion rates

Re-target marketing will help you increase your conversion rates. As people go on down your sales funnel, your conversion rates will be higher. They’ve seen your ads plenty of times, so they know you and probably trust you by now.

5. Lower ad costs

With higher conversion rates and optimized adverts, your ad costs will be much lower. This is because Facebook rewards advertisers with high ad engagement and conversion rates. With lower ad costs, you can then look into scaling your campaigns and reaching even more people.

To your success…

You might also want to read: http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

http://firstratemarketing.com/facebook-ads-dominationthe-ultimate-guide-to-using-facebook-ads-to-get-more-leads-and-sales/

http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

 

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The Facebook Pixel: 3 Reasons Why You Need To Install It Today

Many advertisers on Facebook don’t have the pixel installed on their website. Most think setting it up is complicated while some are only interested in getting a few quick sales and don’t think it’s worth the hassle. However, smart marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you need the Facebook pixel. It’s free and easy to install.  You do not need to be an experienced tech guru.

So here are three reasons why you need to install the Facebook pixel on your website today:

1. You can create a custom audience

Facebook’s audience targeting tool is very useful – it will let you hyper-target people based on their location, their age, gender, interests, hobbies, and so much more. But with the pixel, you can take your targeting to a whole new level. You can target only people who have been on your website, so you know these are people who know you and your brand.

2. You need the pixel to re-market your existing and potential customers

The pixel will track what your website visitors are doing on your website. It will know what pages they’ve visited, and if you are tracking various events on your site (for instance, adding items to cart, making purchases, etc.), then the pixel will report that information to Facebook.

When you set up your Facebook Ads, you can segment your audience into people who have browsed a certain page on your website, as well as those who added your products to cart but did not check out, and so on. With this information, you can easily offer up relevant ads to your web visitors depending on their site activity.

3. The pixel will track your visitors’ activities across devices

The pixel code is so powerful that it can follow your site visitors and learn about their activities whether they are on a mobile phone, tablet or laptop computer. It offers a seamless experience for users and adds a lot of value to advertisers. For instance, if your visitor initially visited your site on their laptop, they’d still be able to see your ads on Facebook whether they’re on another laptop or a smartphone.

You’re probably wondering how to set up your Facebook Pixel on your website.  It’s simple, go HERE to get it set up so you can optimize your advertising and convert your visitors into buyers.

To your success…

 

You might want to read:  http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

http://firstratemarketing.com/facebook-ads-dominationthe-ultimate-guide-to-using-facebook-ads-to-get-more-leads-and-sales/

http://firstratemarketing.com/3-reasons-why-facebook-ads-are-more-effective-than-boosted-posts/

http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

 

 

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3 Easy Ways You Can Lower Your Facebook Ads Budget

There are plenty of Facebook Ads marketers who are reporting conversion costs of anywhere from a few cents to a fraction of a penny. Others aren’t so lucky. In fact, most inexperienced marketers are reporting quite the opposite and are getting burned due to astronomical ad costs.

Now there are plenty of factors that come into play when talking about Facebook ad costs. But obviously, before you even get started you should have some sort of budget in mind (unless you have an unlimited supply of money).

Here are three ways you can lower your Facebook ads budget:

1. Know your target audience

Ideally, you should already have an idea of who’s going to be interested in your product or service. Whether you are a first-time entrepreneur or a battle-hardened businessman, you must know who your target audience is. Is your product geared towards women or men? Are you targeting young professionals or travelers?

Knowing your target audience will help lower your ad budget because there’s a higher probability these people are going to be interested in what you have to offer. Targeting an audience who doesn’t fit your ideal user will lead to higher ad costs because they won’t be paying your ad any attention.

2. Set a bid cap

You can set a daily or lifetime budget for your Facebook ads. But did you know you can also set a bid cap? If you didn’t know before, well now you do. A bid cap is like what the name suggests – Facebook will put a cap on your bid. So, for example, if you can only afford to pay $0.5 per click, then you can put that amount as your bid cap. Otherwise, Facebook may charge you $1 per click, or more, depending on the competition. A bid cap helps ensure you don’t go beyond your budget.

3. Don’t advertise around the holidays

During holidays, people tend to buy a lot of things online. This buying frenzy drives marketers and businesses to create Facebook ads to get buyers’ attention which in turn drives up the advertising costs for everyone. So if you don’t want to compete with many other businesses, it’s best to not advertise during peak seasons like Black Friday, Cyber Monday, Christmas, Thanksgiving, and other important holidays. There are 365 days in a year – you can always advertise before or after the buying season to help lower your ad spend.

Find out how you can DOMINATE your competition with Facebook Ads the right way.  Go HERE to find out how and to start CRUSHING your competition!

You might also want to read: http://firstratemarketing.com/3-reasons-why-facebook-ads-are-more-effective-than-boosted-posts/

http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

To your success…

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3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts

If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous “Boost A Post” button because it appears on virtually all of your page’s posts. It’s quite simple to get started with boosting a post – all you have to do is just click on that button and follow the onscreen instructions. In just a few minutes you’ll have your very first Facebook ad.

However, if you want more control over the creatives you can use for your ad, as well have more campaign objectives to choose from, you should use Facebook Ads. It’s more complicated, yes, but you get far more out of Facebook Ads than just a simple boosted post.

Here are three reasons why Facebook Ads are more effective than boosted posts:

1. You’re not stuck with using a boring, old post

With boosted posts, you can only boost published posts. This means that you need to write a post first, publish it, and only then can you boost it. With Facebook ads, you have so many options to choose from – you can even create dark posts which are posts that are created specifically for ads. Dark posts don’t appear on your news feed, unlike boosted posts.

2. You have plenty of choices where you want your ad to appear

Facebook Ads allow you to post your ad not just in the news feed but also in the right column, on Instagram, on the Audience Network, and more. You have a lot of options that are just not available with boosted posts. If you boost your post, it will only appear on mobile and desktop news feeds.

3. You can’t schedule your boosted post

Though you can set an end date with your boosted post, you can’t set a start date. Once you boost your post, it will start automatically. With Facebook Ads, you can set a start and end date. This means that if you plan on being away on holiday for the next week or so, then you can schedule your ads in advance.

With that being said, boosted posts do have advantages. It’s a great way to test the waters, so to speak. You can get a taste of advertising on Facebook, but pretty soon you’d want to scale your ads. When you do, you’ll need to get up to speed with Facebook Ads and the Ads Manager.

Get the inside scoop on how you can dominate Facebook with Facebook Ads and CRUSH your competition.

Go HERE to learn how.

You might also want to read: http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

and…

http://firstratemarketing.com/facebook-ads-a-good-traffic-source/

To your success…

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Facebook Ads Domination Course

ATTENTION: Business owners, bloggers, marketers, and product owners…

“It’s Finally Here… The Ultimate Facebook Ads Domination Course Full Of Top Secret Strategies To Grow Your Profits 100x So You Can Crush Your Competition!”

Discover the methods and techniques used by the most successful Facebook Ads advertisers so you too can profit and succeed!

From: Cynthia Jordan

There are over 2 billion people who log into Facebook every single day. They share updates with their families, friends, and acquaintances.

But did you know, they also buy billions of dollars’ worth of products and services just from the ads they see on Facebook?

Would You Like To Tap Into This Billion Dollar Industry And Grow Your Business Like There’s No Tomorrow?

If you answered YES, then you definitely need to check out Facebook Ads Domination NOW. This course is made specifically for those who will answer YES to any of the questions below.

Are you sick and tired of seeing many people walk over to your competitors’ businesses while you struggle with getting 1 or 2 to walk into your store?

Are you jealous of your competitors hiring more and more people each week while you, on the other hand, are thinking about how to let go of your employees?

Are you afraid you just may have to close your business if you don’t get enough leads or potential customers next month?

Are your competitors talking endlessly about how their sales funnel is so effective it costs them less than a penny per customer?

And lastly, are you tired of seeing your competitors gloat over their Facebook ads profits?

Simply follow the step-by-step strategies in the course and you’ll be on your way to raking in huge profits!

Well, the time has come for you to take action. Don’t let your competitors laugh all the way to the bank. With Facebook Ads Domination, you can crush your competitors by stealing their customers and converting them over to your business!

We know Facebook Ads has a steep learning curve, so we made Facebook Ads Domination very easy to understand by including step-by-step screenshots to help you out.

We’re serious when we say we care about your business and we want you to succeed!

Facebook Ads Domination

The Ultimate Guide To Using Facebook Ads To Get More Leads and Sales

Here’s exactly what you’ll get inside the course:

Facebook Ads Domination Course

Here’s what you’ll discover in this course:

  • Learn exactly how Facebook Ads work and how you can set up high converting ads using the Facebook Ads Manager.
  • Find out why you can’t rely on organic Facebook traffic.
  • Uncover several techniques to take advantage of the Facebook pixel’s power and use it to grow your business.
  • Know why you need to start collecting your customer’s data now so you can re-target them later with Facebook Ads.
  • How to optimize your Facebook Ads design so your target audience will engage with your ads.
  • Understand the importance of custom audiences and lookalike audiences.
  • Discover why split testing your Facebook Ads is highly essential if you want to get higher conversions at lower ad costs.
  • Find out why a lead capture funnel is so important to your Facebook Ads success and the different strategies you can use for each stage in your funnel.
  • Learn how you can lower your Facebook Ads budget for your next campaigns.
  • Crack the code to boosting your profits and putting your advertising on autopilot with Facebook Dynamic Ads!
  • And so much more!

It is separated into the following 10 sections for ease or learning.

  • Guide 1: How To Get Started With Facebook Ads
  • Guide 2: Getting To Know The Facebook Ads Manager
  • Guide 3: Facebook Ads VS. Boosted Posts
  • Guide 4: How To Optimize Your Facebook Ad design
  • Guide 5: Gain Maximum Exposure Using Custom Targeted Audiences
  • Guide 6: How To Use Retarget Marketing With Facebook
  • Guide 7: Split Testing Your Facebook Ads For Optimum Performance
  • Guide 8: Boost Your Profits With Facebook Dynamic Ads
  • Guide 9: How To Lower Your Overall Facebook Ad Budget
  • Guide 10: How To Create A Facebook Lead Capture Funnel

Are You Ready To Profit And Grow Your Business With Facebook Ads?

You’ll benefit so much just by going through this course.

Here are some of the powerful benefits you’ll gain just by gaining access to Facebook Ads Domination:

  • You’ll learn why millions of advertisers love Facebook Ads.
  • You’ll find the quickest way to grow your business with different Facebook Ads strategies.
  • You’ll know the different ad campaign objectives you can use to best target your audience no matter where they are in the sales cycle!
  • You’ll learn the best techniques to optimize your Facebook Ads to get higher conversions at low costs.
  • You’ll know why you MUST re-target people who have interacted with your business online or offline.
  • You’ll see why split testing your Facebook adverts is essential if you want to save both time and money in the long run.
  • You’ll discover why good design matters in Facebook Ads and learn some tips and tricks for creating eye-catching designs.
  • You’ll fast-track your way to success using highly profitable Facebook Ads techniques!

SPECIAL BONUSES FOR TAKING ACTION!

FAST-ACTION BONUS #1:
Point-By-Point Checklist

 

You’ll also get this handy checklist so that you can check off each point.

It is like a summary of the entire guide but in actionable, bite-sized points so that you can successfully get through the course.

FAST-ACTION BONUS #2:
Resource Cheat Sheet

You’ll also get access to a Rolodex of top sites, blogs, forums, tools, apps and services to get you even further.

Inside you’ll find:

  • Top blogs and forums
  • Top tools
  • Top tips and how to’s
  • + more!

FAST-ACTION BONUS #3:
Mind Map

A quick glance over this mind map and you’ll get an instant refresher of all the major points and action steps from the main guide.

Does that sound good or what!

How Can I Use This Powerful Product Right Now?

You can own Facebook Ads Domination together with all the bonuses for a mere $10.00 .

That is a truly incredible deal!

Did I mention this eBook is only $10.00? It’s definitely a point worth repeating. You will be hard-pressed to find a more valuable resource.

I’m delighted to have the chance to share this powerful guide with you.

Again, you will receive the comprehensive and valuable insights for only $10.00 .

Please click the Add To Cart button right now and take ownership of this valuable eBook TODAY!  But before you do, opt-in with your best email so I’ll know where to send it should you decide to purchase.  Don’t worry, your email information is safe and will not be shared.  I hate spam just like you do.



Get Instant Access Right Now!

Yes! I want instant access to Facebook Ads Domination which includes the following:

  • The Main Course
  • FAST-ACTION BONUS #1: Checklist
  • FAST-ACTION BONUS #2: Resource Cheat Sheet
  • FAST-ACTION BONUS #3: Mind Map

Regular Price: $27.00

Today Only: $10.00!

Get started on the course today!

 

To Your Success,

Cynthia Jordan

P.S. Buying this course will allow you to grow and change your business direction for the better. You’ll know how to navigate the complex Facebook Ads Manager interface so you can create wildly successful adverts in no time at all.

P.P.S. You’ll never find another step-by-step guide like Facebook Ads Domination. This guide will not only educate you on different strategies to succeed on Facebook but will also quite literally hold your hand while you grow from being a fledgling Facebook advertiser to a master!

 

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Facebook Ads A Good Traffic Source

One of the most common questions I get is, “Can you still get good traffic from Facebook?”  The answer is a resounding YES! (But with one big caveat.)

The unfortunate thing is that for most people, the days of getting
a lot of organic traffic from Facebook are long gone.  Facebook pages don’t seem to reach very many people as you would hope or want.  You find yourself on the hunt to ask for recommendations and likes…doesn’t sound very productive does it?

Nowadays, if you want traffic from Facebook, you have to pay for it.

But who wants to do that…right?

Let’s face it.  it’s Facebook’s site, so we all have to be good and play by their rules.  There’s just no way around it…or is there?

The good news is that it’s relatively simple to create an ad on Facebook, and it’s easy to learn how.  No prior experience required.

You can get good results on Facebook for just a few bucks a day if you use strategic targeting and spend a little time tweaking your campaigns.  If you do this, you will get the best results for your time and ad costs.

Let’s take a look at some of the ads that Facebook has to take your business to a new level.  I bet you didn’t know these ads existed..

Video Ads

Video Ads are best if you really want to attract attention. They tend to grab more attention than any other ad type.  Because most individuals are “visual” this type of ad is extremely effective and attractive to it’s viewer.

Go here to learn more about Video Ads on Facebook.

Image Ads

Image ads are appropriate when you have a stunning image you’d like to use to promote something. Image ads are generally much more effective than text-only ads.

Go here to learn more about Image Ads on Facebook.

Collection Ads

Collections are used to display products from an online catalog, and they are customized for each viewer based on their shopping habits.

Go here to learn more about Collection Ads on Facebook.

Canvas Ads

Canvas Ads are mobile only, but they allow for a wide range of interesting interactions that grab attention and keep it centered on your ad.  They have the benefit of loading up to ten times faster than other mobile content.  Most importantly, visitors will have the ability access your content by panning, tilting, swiping, and much more!

Go here to learn more about Canvas Ads on Facebook.

Carousel Ads

Carousel Ads allows you to showcase up to 10 images or videos within a single ad, each with its own link.

Go here to learn more about Carousel Ads on Facebook.

Slideshow Ads

Slideshow Ads are similar to video ads, using images, motion and sound to attract attention.

Go here to learn more about Slideshow Ads on Facebook.

Lead Generation Ads

Lead generation ads are made to gather email addresses, telephone numbers, or any other information you need to market your business. They are perfect for helping you build your list, because the money is in the list!

Go here to learn more about Lead Generation Ads on Facebook.

Offer Ads

Offers allow you to post live discounts on Facebook. Your ad can appear as an image, video, or in a carousel.

Go here to learn more about Offer Ads on Facebook.

Post Engagement Ads

Post engagement ads are ideal for getting more likes, comments and shares of your content on Facebook. This is a good option if you’re just looking to boost your engagement or raising your profile on the site.

Go here to learn more about Post Engagement Ads on Facebook.

Event Response Ad

Event responses ads are designed to promote events. They can be used for either online or offline events, and you can use an image or video for your ad.

Page Likes

If you want more fans for your Facebook page, this is the type of ad you will want to choose. You can use an image or video to get more people to like your page.

By the way, if you want to know how to DOMINATE Facebook, take advantage of my Facebook Ad Domination course.

Go HERE to find out how you can Dominate Facebook with effective, strategic ads.  My course will give you the tips, tricks, and game plan.

To your success…

You might also want to read:

http://firstratemarketing.com/3-reasons-why-facebook-ads-are-more-effective-than-boosted-posts/

and…

http://firstratemarketing.com/3-easy-ways-you-can-lower-your-facebook-ads-budget/

 

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