Marketing Strategies For Small Businesses At Little Or No Cost

Many small businesses are run from home computers and fall under the radar of business statistics. Whether you are working for a multi-level marketing company or selling painted bird houses, the difficulty of advertising your products without a budget is overwhelming. Let us face the fact that $20 a month spent on classified advertisement isn’t going to bring in a flood of visitors. Therefore, you need to implement effective marketing strategies at little or no cost to help boost your business and increase your customer base.

Like many of you I run a small  business and have learned through trial and error what works and what doesn’t. Despite putting some notches in my belt I have never stopped learning.  In the beginning, I wasted money paying for different types of advertisements. Some worked a little more than others, but I knew I needed more.  Regardless, I continued to research, educate myself, and apply the right marketing strategies to get the results I wanted.  Consistency is key!

What marketing strategies did I use ?  There are plenty of marketing strategies out there, but I wanted to share four strategies that will make a difference, especially if you’re working with little to no budget.

Marketing Strategies #1  –  Email Marketing

Instead of paying for lists and possibly getting in trouble for spamming I send The Email Lifelinebusinesses a very personalized email message.  How do I find these businesses?  I find them by looking on the web, going to their homepage, reading a little about them, and then sending them a personalized email about my product or service. The key is personalization. Write a basic sales letter which highlights your product or service and how it can impact their business.  Cost to do this:  FREE

Marketing Strategies #2  –  Content Marketing

Search engines and customers love informative articles. We have all heard the saying, knowledge is power.  Customers want to learn about your business as much as possible. Posting informative articles on your web page will help Master Content Marketingvisitors keep returning for additional information and hold them there longer. Information also increases your credibility as a business to the potential customer. If they agree with what you are saying they are more likely to purchase from you. Search engines, like customers, are constantly searching  for content related information. If your articles are about the product or service you are selling chances are that search engines will rank your site higher.  Cost:  FREE

Marketing Strategies #3  –  Business Cards

Off-line marketing has never gone out of style. It may even be more necessary today than it was in yesteryear. Always have your business cards with you whenever you’re out in the public.

Your business card is another form of advertising.  With this in mind, your business card  should represent your business in both words and design.  A well-designed card is one that the recipient wants to hang onto and one that stands out in the crowd.  Remember, your credibility is at stake here, so make sure your business card represent your trustworthiness, honesty, and reliability.

But get this, if you’re having a conversation with a potential customer and that customer asks for your business card and you don’t have one immediately available, your reputation and credibility is at stake and you just lost a customer.  The cost to make business cards vary in price depending on design, card stock, and number of cards printed.  I suggest you go to vistaprint.com and check out their $10 business card deal.

Marketing Strategies #4  –   Ezine Articles

People love free information.  Make sure your articles are informative, professional and worthy then submit those to article databases for free  content. Then websites pick up the article to post on their own site. The trick is to have your personal contact information either embedded into the article or as a tag line on the end. Personally I use my web address and my name. The better your article the more times it is posted around the web and the more customers you will get.  Cost:  FREE.

The following explanation of Ezine Articles was taken from ezinearticles.com:

  • EzineArticles.com is a platform for experts in over 600 niche markets who share their expertise in the form of short articles (400-800 words long) for the benefit of having access to the tens-of-millions of monthly visitors the site receives.
  • EzineArticles members submit their best quality original articles in exchange for being able to post a resource box, with a link back to their website at the bottom of each article. This link drives pre-qualified visitors (traffic) back to their website.
  • Members get traffic, market visibility to their target market, media exposure and a platform on which to build their own platform… for FREE.
  • EzineArticles.com gives experts in 600+ niche markets a “voice”… a chance to be exposed to their target audience.
  • In terms of marketing strategies, EzineArticles.com is more like a “Grassroots” strategy because membership is free, yet the traffic results over time are very tangible.

I couldn’t have explained Ezine Articles better!

These four strategies work together to enhance the popularity of a website and reduce the amount of time you waste everyday. Writing informative articles about your product and submitting them to ezine directories helps to improve your sites search engine rankings, retain your customers and increase overall exposure. Passing out business cards and networking with other owners works well together and kills two birds with one stone. Sending out personalize emails and reading about your customers’ site helps to increase your understanding of your customers needs while advertising to them.

In a nutshell, the overall strategy of any business is to make more money and spend less time and resources doing it.

To your success…

 

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Acer – A High Quality Laptop For Your Business Needs

Acer laptops are considered to be one of the best laptops for professional and business use.  Yes, there are plenty of other laptops that also fall within this category, but I want to focus on the Acer brand simply because most people tend to focus on HP, Dell…you know, those guys.  I’d like to assist you in your decision making, or at least bring awareness to the Acer brand.

Acer is  one of the most successful PC companies in the world. They are established in over a hundred countries and have a solid reputation of offering customers reliable and up-to-date technological services at very reasonable prices.

Among their products is Acer laptops, which are useful for both the home business (or personal) user that has space constraints and the business user who desires mobility and high functional features.

In this post, I am choosing not to got into great detail about each one of these Acer Series because there are no many laptops with it’s own unique quality.  However, I will give you a brief overview of qualities that are shared among each laptop within it’s perspective series.  Click the link next to each series if you want more details.

Let’s explore a few (and there are many) of Acer’s laptop series.

1.  Acer TravelMate Series

The TravelMate B are portable laptops that look great and are great for Acer TravelMate B Laptopproductivity.  It’s aimed at both business and consumer users. It has a quad-core Intel Celeron processor and weighs less than three pounds. It’s a good choice if you don’t want to spend a lot of money, but you still need a traditional Windows laptop with a little more features, like a touch screen.

TravelMate PAcer Travelmate P Laptop are Full-featured business laptops that deliver superior performance, manageability and security features. It’s considered to be the business laptop for serious work.

 

 

The TravelMate X comes with a DDR4 and Acer TravelMateX LaptopSSD for optimal performance.  You get a 14 inch 1080 HD clear view screen, a backlit keyboard and a much wider touch pad.

2.  Acer Swift Series: 1, 3, 5, and 7

The Acer Swift Series are ultra-thin, yet sturdy aluminum body, stylish laptops Acer Swift3 Laptopwith a touch of class.  I love the way these laptops look, but more importantly, I love the power and efficiency it provides every time.  This is a wonderful laptop that has a great HD 1080 display.  It’s quiet and has unique fingerprint reading.  Imagine not having to login in with your password each and every time!  It has a really nice keyboard with super fast booting and get this…9 hours of battery life!

3.  Acer Aspire Series

From everyday computing to a tough professional workload, experience a new Acer Aspire Laptoplevel of design and performance options.  All the Acer laptops that falls into the Aspire Series are specifically designed to provide different applications and price range.  These Acer laptops are also affordable with excellent components for the price. It has a full HD display, lots of storage and a long battery life.

4.  Acer  Chromebook Series: Spin 11,  Tab 10

The Acer Chromebook Series are all 100% aluminum alloy, sleek, thin design, strong, durable. These Acer Chromebook Laptopchromebooks have large screens, your choice of HD or full HD resolution, low reflection with anti-glare screen.  That makes it easier on the eyes prompting greater productivity.  It can give you up to 12 hours of battery life too!  Quick booting, loaded with thousands of apps with built-in virus protection.

5.  Acer Switch Series: 3, 5, 7, and Alpha 12

The Acer Switch Series are the perfect blend of laptop and tablet combined with endless possibilities.  They are called “2 in 1” because it’s a tablet and can Acer Switch Laptopmorph into a functional laptop, complete with stylus.  These laptops are for the budget conscious who want consistent performance.   In my opinion, these laptops are on the higher end of “basic.”  It’s pretty much what you can expect from a tablet computer.

Whatever your decision might be, make sure you research exactly what you need in a laptop.  Are you looking at mobility, longevity, the cool features, 1080 HD, detachable keyboard, loads of memory, touch screen, etc?  Whatever your business needs are, I’m certain you will find the perfect match with Acer laptops.

To your success…

 

 

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Set Your Marketing Goals In 10 Simple Steps

Last year you declared that it was THE year to grow your business. You may even have made a to-do list that included things like “Make more money,” “Find new clients,” etc.  This time, you said you would make a list of your marketing goals and stick to it.  But despite creating your trusty list, life got in the way, so you’re no closer to meeting your goal now than you were this time last year.

In fact, just thinking about what you didn’t accomplish makes you a little uncomfortable and disappointed. You might even have talked yourself into thinking that you simply can’t find the time to start working on your marketing  goals, with all the last-minute client challenges, employee issues and hurried attempts to do any sort of marketing at all.

Here is a simple, yet helpful method to plan for your own success.

1. Think about where you would like to be in 3 years.

I suggest 3 years because it’s a reasonable amount of time in which to expect fairly large changes to take place — such as achieving nationally known status The 1-Page Marketing Planas an expert in your field, a substantial increase in your net earnings or simply finding a better clientele that doesn’t stress you out. Many of your goals may take a while to achieve, above and beyond a mere 12 months. So think long and hard about what you would like to achieve, first and foremost.

2. Why do you want to achieve those goals?

What is your motivation? Because you really want to make them happen, or because you think you should achieve them?

Now is not the time to say “I should have.”  Instead, ensure that every marketing goal on your list is motivated by the right goals, namely that you want to see them come true because they are ideal for your skill set and key strengths.

What’s key here is to rule out goals that you have set for yourself that actually aren’t in line with your value system and dreams. It’s time to concentrate on what YOU want! This will save you many hours of time and frustration.

3. Make sure you’re aiming for goals that are high enough!

Many of my clients initially have a tendency to sell themselves short; only after discussing their potential do they see what they can truly achieve.

It’s also important to ask yourself if you are simply planning not to fail. No, you don’t want to take risks that will undermine you if they fail, but you do need to take calculated risks that stretch you to new heights.

4. What will it take to get you there?

You want to consider the steps that will get you to each of your goals.  For example, if you are currently making $45,000 a year and hope to achieve Marketing Plans Bookmore than $1 million in business in 3 years, you have to determine the changes you will make in your business model as a whole that will allow you to do so.  Consider this book to help you reach your marketing goals.

You might need to:

⇒ Hire more employees to handle the increased business.

⇒ Stop trading hours for money (or as many hours for money) by starting to help groups of clients rather than individuals and/or branch out into information publishing.

⇒ Begin recruiting clients in ways that reach out to large quantities of targeted prospects rather than focusing on less time and cost effective marketing methods.

⇒ Expand your reach outside your local area.

⇒ Get to know people that can help you reach your goals

⇒ Start weeding out the clients you don’t enjoy working with and concentrating on the ones you do, who typically bring in more for you while requiring less hand holding.

⇒ Spell out the steps that you will need to make in order to move ahead, along with the amount of time it will take for you to achieve them.

5. Which skills do you need to gain in order to achieve those goals?

If you want to make more money with your business with a minimum of expense, I highly recommend that you do the following:

⇒ Establish a clearly defined brand for your business, which you can use from this point forward as the foundation for literally all of your business decisions.

⇒ Improve your content writing skills. Learning how to write effective sales copy is one of the very best ways to save yourself time and expense on your promotions. That’s true whether you gain expert-level content writing skills or outsource all of your content work in the future. Just knowing what to look out for is a tremendous help.

⇒ Learn the ins and outs of direct marketing. This will allow you to reach a wider audience, and you will learn the nuances of sales psychology that cause your prospects to act quickly. (Don’t worry — you don’t have to use cheesy hard-sell tactics, but you do need to learn how to motivate people to take action.)

⇒ You’ll need to learn how to manage staff, potentially handle more complex tax requirements for payroll purposes and other non-marketing related concepts that will directly result from your marketing decisions.

⇒ Make sure to list all skills that you need to improve upon.

6. Assess which goals are realistic to achieve.

What is viable? What isn’t? If you need to learn a lot of new skills, how much time can you realistically plan to dedicate to doing so? Do you have the financial ability to afford the training?

Secondly, are any of your goals contradictory? For example, if you wish to raise your income by selling more personal services and want to make 6 figures, will you be able to raise your rate enough in your market to realistically accomplish this?

Then, and only then, you’ll be ready to …

7. Create a 1-year plan.

I started with the longer-term marketing plan because it helps you visualize the things that you truly want to achieve and allows you to see the significant gains you can make with concerted effort. However, you need to build some interim steps in the process, 1 year at a time. At this point you want to outline the goals that you would like to achieve in that 1-year period.

8. Map out the steps that would allow you to achieve those goals.

For instance, if your marketing goal is to gain 12 new clients this year, what will it take to reach them?

Be very specific about what you plan to do at what point during the year — along with how you plan to find the time to achieve them. It might mean hiring a virtual assistant, getting help from a marketing professional, and/or sending out mailings to clients and prospects on a monthly basis.

9. Add the steps in your 1-year plan to your calendar.

Make sure to add an appointment to your calendar for each of the major milestones in your plan, and then commit to keeping them. If you let one slide, immediately reschedule it. If you’re not committed to your own success, you can’t expect to make progress.

10. Assess where you are once a month, and adjust your schedule accordingly.

There’s no sense beating yourself up if you suffer a minor setback; just find a way to get back on schedule the following month.

We all have professional and personal challenges that get in the way of progress from time to time — illness, family matters, etc. Forgive yourself for serious matters that you cannot plan for; it happens to the best of us. If you suffer serious setbacks, it might be time to reassess what is feasible to accomplish in the near future.

If you do end up reworking your set of marketing goals, go through these steps once again to ensure that you aren’t setting yourself up for failure. Every successful business owner I’ve ever known (and frankly, every successful person I’ve ever known) has understood the value of putting yourself in a position to succeed!

To your success…

 

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Amazon Prime Just $5.99 A Month – Limited Offer

Get Amazon Prime for only $5.99 a month.  Here’s the catch…you must be a EBT or a Medicaid cardholder.

Yes, you can enjoy all of the benefits of Amazon Prime, but at a discounted rate for all EBT and Medicaid cardholders.  Amazon wants everyone to enjoy their benefits and made this possible by discounting their Amazon Prime program to fit your budget.

Keep in mind that Amazon Prime is currently $112 for an annual membership and $12.99 for a monthly membership for non EBT and Medicaid cardholders!

All you have to do is confirm that you currently receive either EBT benefits or Medicaid.  Next, sign right up here, and finally, go right ahead and starting using Amazon Prime.  That’s it!

You’ll get free shipping ALL the time while on Amazon Prime, even free 2 hour- delivery.  You’ll be able to stream movies and TV shows,   purchase discounted baby needs, and so much more.

Besides, the holidays are quickly approaching us and to have access to Amazon Prime is not only ideal, but practical!  Think about Halloween, Thanksgiving, Black Friday, and Christmas Day.  It’s time to get prepared for these holidays and save money while you can.  Toy-R-Us is no more, so hey, we have to look at alternatives and Amazon Prime fits the void.

Now, from a marketing standpoint, you can definitely save on all of your marketing needs.  For instance, you can purchase books on marketing, social media, SEO, office equipment, office supplies, software, electronics, computers, etc.  Who wouldn’t want to save on their purchase?  We all know Amazon Prime has it all and they’re giving it to you at a special discount!

This special discounted Amazon Prime offer is set to end on December 30, Limited Time Offer Post-It Note2018, so now is the time to get on board to shop and save with Amazon Prime!

Here’s something you can purchase with your new Amazon Prime membership:

http://firstratemarketing.com/budget-cameras-for-youtube-videos/

http://firstratemarketing.com/8-budget-tripods-for-youtube-videos/

To your success…

 

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How to Double Your Sales Overnight – A Internet Marketing Secret

What if you could double your sales overnight by applying just one Internet marketing secret?

One of the greatest secrets of direct marketing is that it is scientific. With many forms of advertising, you cannot tell which ad or marketing campaign produced the results. But smart direct marketers know exactly which ad or sales letter produced what results because the results are tracked and measured.

Direct marketers have a secret they have been using to double their income – or more – for a hundred years. And when this marketing secret is combined with the power and speed of Internet marketing, the results can be phenomenal. It is not an exaggeration to say that you could potentially double your sales overnight with this one Internet marketing secret.

What’s the secret? Split Testing also known as A/B Testing. This is done by using a “key” to associate a sale with the ad or sales letter that produced the Conversion Fanatic A/B Testing Book by Justin Christiansonsale so that you can measure the results. In a print ad, you might provide a phone number with an extension. The extension is actually the key. You would have two ads or sales letters, each with a different key, and would then track the results using their respective keys.

Internet marketers typically use Customer Relationship Management (CRM) to track their sales.

For accurate results, you need a test that is big enough that you can rely on based on your statistics. For example, with a direct mail sales letter this is generally considered to be a mailing of at least 1000. Internet marketers can substitute 1000 page views. Either way, once you know what results you can consistently expect from an ad or sales letter, it becomes what direct marketers call your “control.” You always need to have one control that produces known results. Then you can test other versions against the control to see if you can consistently beat the results of that control.

Suppose you have a sales letter that consistently produces an average of 10 sales for every 1000 times the page is viewed. This is a 1% response, a figure that is often cited as average for a direct response sales letter.

Now you need to test one variable at a time to see if you can increase the percentage of sales. For example, you may want to test the sales letter with a different headline, a different graphic, a different price, different bonuses, different text, etc. But always only test one variable at a time. Generally, the headline is considered to be the most important element to test first.

What you want to determine is whether any change in a single variable will consistently produce a higher response. The payoff can be quite significant. Imagine if a different headline was determined to produce a 2% response. That doesn’t sound like much of a change – only 1% more. But this would double your sales! Instead of making 10 sales out of a thousand, you would be making 20 sales.

This is a very realistic scenario, so you always want to test against your control. The better your control, the more tests will fail to beat it. But once you find a sales letter that consistently beats the control, then you make it the new control and continue with testing another variation of the headline or a different variable. Perhaps you might next test whether the color of the headline makes a difference. Suppose that changing the color of the headline resulted in another 1% increase in sales to a 3% response rate. This would be another 50% increase in sales and would be triple the number of sales averaged from the original sales letter!

It is very easy to be complacent with a working sales letter and not test further, but this can be a costly mistake. Any change in a variable could result in higher profits. For example, suppose that you determined that you consistently had a 1% response rate when selling your product for $97 but a 2% response rate when selling the product for $67. For every 1000 page views, you would make $970 at $97 per sale but $1340 at $67 per sale.

Always track your response rate, always keep split testing against your control looking for a new control, and always consider the bottom line – your net profit. Many tests will fail – they will not beat your control. But once you have a successful test that consistently beats your control, you will likely have significantly increased your income.

Without split testing, you will never know how much money you are losing. But with this Internet marketing secret, you can potentially double your sales overnight.

To your success…

http://firstratemarketing.com/targeted-qualified-leads-are-the-lifeblood-of-any-business/

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How To Use Your iPhone To Make YouTube Videos

In this post, I want to show you how to make high-quality YouTube videos like a pro using your iPhone.  I prefer the iPhone 7 Plus, the iPhone 8 Plus, and the iPhoneX.  These phones are top-notched when it comes to the quality output of photos and videos.

Listen to the video below posted by HubSpot on How To Make An iPhone Video.  Once you’ve viewed the video, I will refer you to the iPhone gear that you should consider to make your videos even more clean and professional.

Now that was a short and sweet video packed with great information!

To save time in this post, I will only post the name and link to the gear.  When you click the link you’ll be able to get the full description, details, and product photo.

GEAR FOR FILMING VIDEOS ON YOUR IPHONE

This is really good gear to capture those overhead shots. Remember, it’s designed to hold your iPhone.
This light fits right over your iPhone and it’s multi-functional. You’ll want the perfect lighting for your photos and videos.
Specifically designed for Apple devices: iPhone, iPad, or iPod Touch.
This device is directional and a must have. It works with Smartphones and iPhones.
There is a pretty good selection of moment lenses and somewhat difficult to recommend only one. so take a look at it and decide what works best with your device.
This tripod adapter is universal so you can use it with just about any phone. Takes the guess work out of what to choose.
Very strong and sturdy. Has a ballhead bundle attached for DSLR and mirrorless cameras.  Priced right for your budget.
This tripod stand is made specifically for iPhone X, 8, 7, 6S Plus. Also for iPhone 8, 7, 6S and Galaxy Note 8, 5, S8, and S7. As you can see, this tripod is very specific. If you iPhone match the specifications, then go for it!
This is a great deal! You’re getting a selfie stick AND a tripod…2 for the price of 1. Get an extra 5% off now.

To your success…

You may also like:

http://firstratemarketing.com/how-to-get-free-traffic-using-youtube-videos/

 

 

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How To Get FREE Traffic Using YouTube Videos

Using YouTube video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success. Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.

First, lets forget the silly videos you’ll find all over YouTube of kids running into fences and demonstrating the newest dance move. While that kind of video can bring in hundreds of thousands of views, it won’t bring the targeted traffic you need.

Instead, consider making a YouTube video tightly targeted towards your niche. A real estate agent might make a video introducing herself and showcasing a few of her available homes for sale. A night club might make a video commercial with soundbites from party goers. A software developer might make a video demonstrating his latest application.

Because Google and other search engines are beginning to give videos hosted on sites like YouTube preferential search engine ranking, its quite possible your video could end up on the first page of search results for your targeted keyword phrase. This is incredibly powerful and not to be overlooked, as this is what will make your video marketing efforts well worth the time you invest in them.

Consider that YouTube itself may not have a huge market of people looking for videos on American Real Estate. But if your video titled American Real Estate made the first page of Google search results (again, due to the preferential search results video is receiving in the search engines) you’d benefit from the hundreds of people who search for that term in Google seeing your video as the #1 result and in turn, watching your clip.

With the preferential treatment YouTube videos are receiving in search results, the question then becomes, How do I move people from watching my video on YouTube to actually visiting my website?

This is simple. Bribe them at the end of your marketing video.  Well, bribe sounds a little strong, and in some cases, a little seedy, BUT it works!

Here are some ideas to consider:

⇒  Offer them something for free at your site (a consultation, a report, free drink, demo version, MP3 download, etc.)

⇒  Poll them or ask them a question and point them to visit your website to get the answer. People love to give their opinion. You can combine with the free offer, above, by giving them the freebie upon completion of the poll or question. This is invaluable for market research.

⇒  Leave them hanging. That’s right, don’t tell the whole story on your YouTube video instead, tell them just enough to incite curiosity. Then instruct them to visit your site for the complete story or answer.

Each of these ideas are intentionally broad, can be utilized over and over again, and can be molded to fit your target market.

The key here is catching your audience while they’re hot, right after watching your video, then give them a reason to continue on to your website. The truth is that if you don’t, most will simply click through to another video or search result. Capitalize on their attention and tell them where to go and what to do next you’ll be surprised at how many will comply!

To your success…

http://firstratemarketing.com/top-youtube-marketing-strategies/

http://firstratemarketing.com/budget-cameras-for-youtube-videos/

http://firstratemarketing.com/8-budget-tripods-for-youtube-videos/

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Mobile Marketing Strategies To Grow Your Business

Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.  This article will also recommend various books to further define these strategies and prepare you for success.

Make People Want To Join Your Mobile Marketing Campaign

Make customers aware of your mobile presence by placing information about your promotions on business cards, sales receipts, flyers and the like. Make customers excited about being involved with your mobile marketing promotions by making sure there are special deals just for them.  If you’re not quite familiar about mobile marketing, but want to find out more about it, be sure to check out the book.

Utilize Mobile Search Engine Optimization (SEO)

Image of Book by Adam Clark, SEO 2018A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.

Offer Customers A Reason To Give You Their Mobile Phone Numbers

Have a sign at the register offering an instant one time discount. Give mobile customers first notifications of sales and new items coming in. Customers do not want to be texted without there being a good reason for it.

If you’re thinking about expanding out to a different market with a different product, make sure you start this effort first before you branch out to mobile marketing. It’s going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.

Personalize Your Messages

Use the subscriber’s name and make sure the platform you use can inset the person’s inputted information into the message. Having personalized messages helps improve your relationship with your customers. You have only 160 characters and the person’s name is included, no matter the length. Try keeping your messages short when you personalize them.

Advertise

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your website. With the tremendous volume of mobile applications and trends available to Image of book: Advertise, Promote, And Market Your Business or Websitecustomers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.  Get familiar with ways that you can promote your business, and yes, you can do it with little to absolutely no money.  Go here to find out how.

Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.

Use A/B Split Testing

HubSpot provides a tool that allows you to set up your mobile landing pages to Image of book: Conversion Fanatic by Justin Christiansonperform this testing. You can create two different landing pages that have different copy, headlines, graphics and buttons, and then test them both out to see which one performs best for your business.

Obviously, your goal is to make more money and increase your return on investment. But, you will have many different conversion goals, such as newsletter sign-ups, freebie downloads, sales and more.  Remember that conversions and clicks are nice but money is the point. There are always possibilities that the most clicked and trafficked page is not the one that makes the most money. Therefore, it’s imperative to run the A/B split testing long enough with enough variables to notice. Here’s a good example, don’t sign people up for the same list even if the series is the same; that way you know which list is filled with either A or B respondents.  Here’s a great book that I recommend to explain A/B split testing further.

When you know what your goals are, and test to find out how accurate you have been designing sales pages and landing pages for your audience, you’ll soon get better at converting and making more money.

As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips in this article, get the books, and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.

To your success…

P.S.  Check out my next post on the 2 specific cell phones that I found to be the best for marketing, YouTube videos, and Instagram.  If you want your pictures and videos to be of a higher quality, then these 2 cell phones are the best in my opinion and well worth it!  Stay tuned.

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Top YouTube Marketing Strategies

YouTube video marketing is a strategy that is preferred among audiences today.  Videos does what text cannot and that’s create real time interaction between you and your audience.  Your audience will feel more involved and  connected with you with a freedom to respond in the form of comments, likes,  dislikes, and subscriptions.

Using really good marketing strategies in YouTube can turn you into an expert very quickly or in some cases, a celebrity.  There are plenty of strategies that you can use, but I find the following strategies to work the best, especially if you’re just starting out with YouTube.  If you want more YouTube video strategies, I recommend this book.  Trust me, It’ll take you by the hand and lead you to success!  This book is great for beginners, intermediate and advance YouTubers.  Knowledge is power!

OK, here are just a few strategies:

YouTube Video Series

Don’t be a one-hit-wonder!  Instead, consider creating a series of YouTube videos and not a string of single videos. Creating a video series will cause your target audience to look forward to future videos.  This strategy works especially well for educational and tutorial type videos. By starting a video series, you are increasing the likelihood of repeat visitors to your site that will convert to sales, likes, shared videos, and new subscriptions.

YouTube Educational Videos

You can change lives by making educational videos on YouTube!  YouTube is a powerful medium for learning because it’s accessible to worldwide audiences and hosts a diverse collection of learning videos. You can provide skill-building tips for career advancement,  you can teach an online course, or make ‘how-to’ videos. Speaking of “how-to” videos, be sure to personally use your products in your videos with enough specific details so your viewers can duplicate the process.

SEO

Make sure your YouTube video content  is optimized for search engines. Remember, search engine spiders cannot watch video content, so make sure you have the right titles, tags and descriptions. You need to optimize your YouTube videos so people can actually find them. Otherwise, it doesn’t matter how good your videos may be because no one will know about them.  Make sure to add keywords into the title of your videos, and send a video sitemap to make it easier for the search engines to locate you.

Consistent Posting

If you want to remain searchable, post your YouTube videos on a consistent basis and stick to it.  Over time, people will begin to anticipate videos from you. Also, let them know if there will be an update or new video coming in the video they are currently viewing.  Don’t tell you audience that the next part to your video is coming and you don’t deliver!  That will certainly destroy their confidence in you and that’s something you don’t want to happen.

There is little room for debate regarding the massive potential YouTube videos can have on branding you, your business, product or service.  Remember what you have read above as you work on launching your own YouTube videos and be prepared for amazing results.

You can do this…you will succeed!

To your success…

http://firstratemarketing.com/budget-cameras-for-youtube-videos/

http://firstratemarketing.com/8-budget-tripods-for-youtube-videos/

 

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8 Budget Tripods For YouTube Videos

Having the proper tripod for your video camera or cell phone is important in creating your YouTube videos.  It not only protects your camera or cell phone, but having the proper tripod will allow you to capture the best videos at the best angles for different scenes.

Here are 8 of the best budget friendly tripods for your YouTube creativity:

This is my number one pick and it’s a brand called FotoPro.  This particular tripod is one of their biggest sellers and quite frankly, I see why.  They listen to their current and potential customers for what they would like to see in a tripod.  I know, some people may say what’s the big deal, it’s just a tripod right?  Well, it is a big deal.  Something as simple as a tripod is just as vital for your camera or cell phone as it is to how your shots or videos will convey your message.

Budget priced for your cell phone and camera, this tripod is extremely durable, water resistant, flexible, and gets the job done!  I like that it’s lightweight.  For a totally hands free creative experience, why not wrap it’s gripping spider like legs around a pole, a chair, basically anything.  It’s perfect for traveling lite on vacation.  You can throw it in a bag and not feel weighted down.

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The BonFoto tripod is an all round sturdy tripod that securely holds your cell phone and camera.  The legs are not flexible, but they are sturdy and adjustable with non-slip legs, and adjustable leg clamps, so mount this tripod with confidence.  Made for level surfaces.  The BonFoto is also lightweight and travel friendly, only 55 inches in height.  This is a great tripod for a YouTuber.

 

 

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Now, for the YouTuber who wants more than just a tripod, then you need to get Neewer!  I’m talking about the Neewer Camera Photo Lighting Kit.  It’s a kit that has everything you need for your YouTube videos, photos, everything!  So I included this brand in tripods because it’s a tripod (stand) plus so much more.  It fits your budget and produces videos and photos that wows!  The tripod/stand that’s included in the kit can hold your cell phone and camera, plus the light ring.  If you’re doing make-up videos for YouTube or just want your videos and pictures to look clean and professional, Neewer is for you.

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Xeno SquidGrip is another favorite because it’s more universal than some of the other tripods out there.  I would say that this tripod caters more towards the cell phone.  I’m talking about iPhone, Samsung, Android, ANY mobile phone.  This tripod is very sturdy with a grip to match.

 

 

 

 

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For those of you who use a tablet for your video needs, the Apro 50-inch Lightweight Aluminum Tripod is for you.  This tripod is specifically designed to hold your tablet and cell phone.  It packs and travels well.  It’s sturdy and safely supports your devices.

 

 

 

 

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Another high quality tripod by Neewer.  This one is the Neewer Portable 70 inch Aluminum Alloy Camera Tripod Monopod.  It’s a tripod that morphs into a monopod.  You can take horizontal and vertical pictures with this one.  It’s not as compact as some of the the others, but it does travel well with it’s own travel/storage bag.  I can be adjusted from 70 inches down to a little above 20 inches.  This tripod weighs in just above 8 lbs.

 

 

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Want a really good basic tripod?  Then the AmazonBasics 60-Inch Tripod With Bag is right for you.  The 60 inches comes from the center post when fully extended.  The legs extends from 25 inches.  It’s lightweight and sturdy.  What more can I say? This is just a basic tripod that gets the job done without all the fancy stuff.  This is a good one for the budget conscious.

 

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The Ranger 57″ Ultra Compact and Lightweight Aluminum Tripod is well made, compact, extremely sturdy, and looks really good.  I would select this tripod if I want longevity and precision with a budget in mind.  This one comes with a 2-year warranty, and who wouldn’t want that!

 

So here you go!  These tripods are really good budget tripods for YouTubers, beginners and even for the advanced.  If you haven’t had an opportunity to take a look at some of the budge friendly camera’s check it out right here on my website and pick one out for your new tripod: http://firstratemarketing.com/budget-cameras-for-youtube-videos/

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Budget Cameras For YouTube Videos

YouTube is one of the hottest social media platforms to get your product or service before millions in the form of videos.  With YouTube videos, you can easily connect with your audience while building a visual and verbal trust that comes across much more quickly than written content.

What I like about YouTube is seeing a real person demonstrate a real tangible product, while visually showing the results.  Visual results are not only believable, but also boosts customer confidence that translates into sales.  Such a powerful component of YouTube videos.

I’ve created a few YouTube videos in my time, but it didn’t go over as well to say the least.  Yes, I had very good content, I marketed my product very well, but what prevented me from getting really good views by potential customers was the quality of my videos.  My videos were not crisp, original, personal, and the volume wasn’t the best.  Trust me, people know quality when they see it!

What I did not have was a quality camera, not one.  Here’s another thing, I did not use myself in the videos, only words like in a PowerPoint.  I found out that YouTuber’s like to see the actual person for a more personal connection.

In order to make attention grabbing YouTube videos, I had to invest in the necessary equipment to achieve my goals.  So in this post, I would like to share with you some of best ways to create your YouTube videos that will not break your budget.  Whether you’re a beginner or advanced, the cameras that I will introduce to you today will keep you in front of your audience and keep them wanting for more.

Let’s begin…

 

This Sunlea Digital Camera is absolutely perfect for the beginner YouTuber.  It’s extremely easy to hold/handle, record, and produce the high quality videos that you need for YouTube.  It’s priced just right for the budget conscious YouTuber.  Check out all the details for yourself.

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The Cannon PowerShot SX530 HS Digital Camera is  well known and respected brand.  Now this camera is priced a bit higher simply because it’s a “bundle” package.  Take a look at all that you’ll get in what I feel, is also at a budget price point.  It would cost you so much more if you were to purchase these items separately.  Like the phrase, “I saved a bundle,”  you will save with this camera bundle.  You will save time and money, plus you can’t go wrong with a Canon.

 

 

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This Sunlea Digital Camera Vlogging Camera 24MP.  This one is similar to the Digital Camera Vlogging Camera, handheld, BUT with some very distinct features and a bit of an upgrade in my opinion.  And yes, you can take selfies with it as well with a flip of the screen.  I like this camera because it’s compact and not bulky.  It’s easy to handle and multi-functional.  The microphone function doesn’t muddle your voice in any way.  It picks up sounds very clearly and distinctly…no garble here!  By the way, there’s a $5.00 coupon that you can apply towards your purchase on the website.

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For those who don’t really want or need a hand held camera, but want something to attach to your laptop or tripod, then the Logitech C922X Pro Stream Webcam is perfect for you.  So you’re not into the mobile thing…moving around while you record.  You want to stay in one spot like a desk for instance, perhaps do a tutorial on your computer, then check out this Logitech C922X Pro Stream Webcam.  This webcam is just right for your budget and fits any level of experience.

 

These are just some of my camera picks for getting started on YouTube with a budget.   Stay tune for accessories to compliment your camera and to help make your video creativity effortless.

To your success…

P.S.  If you need to YouTube strategies, go here:  http://firstratemarketing.com/top-youtube-marketing-strategies/

 

 

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Leads That Converts Into Sales

Do I really need leads for my business?  YES!

Leads are potential customers.  Leads—especially TARGETED, QUALIFIED leads, are the lifeblood of any business you can think of.

So what exactly is a lead—or more specifically, a TARGETED, QUALIFIED lead?

A targeted, qualified lead is someone who has expressed interest in what you have to offer. They have already been qualified as being interested by giving their contact information in exchange for something related to whatever you’re selling.

Someone who subscribes to your email list is a lead, because they have given you their email address specifically because they were interested in either you
and your products, or the free offer in exchange for their name and/or email address.

Leads are essential. Leads are traffic. Leads are sales.  If you’re looking for fresh hot, targeted leads for your specific business, I suggest you look into this limited offer before it ends!

If you think you don’t need leads, think again. No matter what you’re doing to make your living, leads will be the lifeblood of your business!

Some people just use an autoresponder like GetResponse, which is perfectly find if all you’re looking to do is build a list (leads) for email marketing purposes. If you only need basic information such as name and email address, that’s all you need.

However, if you have more advanced needs, such as when you need to collect information like income, buying habits, and other information, you might
need to use a more advanced system.

This means using a Customer Relationship Management system, or CRM. A CRM is an all-encompassing program that allows you to collect leads from squeeze pages or even when a customer makes a purchase, and then
sort, segment, manage, and use that list of leads.  An example of a CRM is Salesforce.com.

You might be wondering what type of information you really need to collect from your leads. Is name and email enough, or should you be gathering more detailed information?

Well, the first thing you need to do is look at your business model.

If you’re just collecting emails to market affiliates products, then a simple form asking for name and email address is probably all you really need.

Why, you may ask, wouldn’t I just request as much information as possible from each lead? What if I need that information later?  So what exactly should you ask people for?

The simple answer is this…only what is necessary.

Never ask people for anything more than you really NEED. The more you ask for, the lower your conversions are likely to be.  Most people are a bit reluctant to enter their information.  Personally speaking, I know I’m a bit reluctant to enter my information for a free offer.  Why?  Because once I download that free offer I’m bombarded with countless emails from the same source!  I mean, emails that I’m not interested in,  expensive “systems” they now want to influence me to purchase.  Come on!  So take it from me, a person who have experience in being “stalked” only because I entered my information for that free offer.  So for goodness sake, only ask what you need and what is necessary.  Also, make sure you at least ask if the person would like to receive future emails and offers while they are entering their information.

Now, with that being said, you can go through the process of gathering these leads…putting in the extra time and work.  OR you can simply purchase your leads from a reliable source.  A source that provides TARGETED, QUALIFIED LEADS that is tailored to your specialized niche business.

Remember, leads are important and the lifeblood of your business.  Without leads, there are no customers, if there are no customers, there are no sales, if there are no sales, your business will no longer exist.

To your success…

 

 

 

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